Saysh

Saysh is a women's footwear and lifestyle brand that designs sneakers around female foot anatomy rather than adapting men's lasts. Its stated proprietary approach, FemiformityFIT technology, targets differences the company identifies between women's and men's feet, including wider forefeet, higher arches and different heel structures. The core line consists of the Saysh One, an everyday multipurpose sneaker priced at $150; the Felix Runner, a performance running shoe at $165 (with a Paris colorway at $205); and the Evelyn Runner, a lighter, faster running model at $185. The catalog also includes apparel and accessories such as t-shirts, hoodies, hats and socks, and limited items such as the Saysh Three, a leather lifestyle sneaker made exclusively for Chief.

The brand pairs product with women-focused policies and community programming. Its Maternity Returns Policy provides a complimentary replacement pair to any customer whose shoe size changes because of pregnancy. The Saysh+ Run Club (SRC) offers coached runs, community discussion and a rewards/coin system redeemable for discounts. Company materials describe the brand as community-centered and mission-driven around gender equity, referencing advocacy on maternity protections for athletes and working mothers and healthcare access for Black mothers.

Saysh sells primarily through its own online store with free standard U.S. shipping, supplemented by select retail partners and, following its 2022 Series A, distribution of its footwear on Athleta.com.

Founding story

Allyson Felix, described by the company as the most decorated track and field athlete with 11 Olympic and 20 World Championship medals (32 career medals per the homepage), left a longtime sponsor after it offered her a roughly 70% pay cut following her pregnancy and declined to extend protections against performance penalties tied to childbirth to all women athletes on its roster. Seeking racing spikes for her fifth Olympic team bid, she found the footwear industry did not design performance sneakers around women's bodies. She launched Saysh with her brother and business partner Wes Felix to build footwear specifically for women.

Business model

Direct-to-consumer sale of women's sneakers and branded apparel through the company's own e-commerce site, supplemented by wholesale/retail partners and placement on Athleta.com. The company has stated intent to expand branded eCommerce, wholesale distribution and a community-based retail footprint.

Product sales: sneakers priced at $150-$205 and apparel and accessories from $15 to $200, sold online with free U.S. shipping; a community rewards program issues coins redeemable as discounts on future purchases.

Traction

The company's website states Saysh has 'redefined the athletic experience for 1118 women' and shows 1,118 reviews; the catalog spans 25 listed products across three sneaker franchises plus apparel, with several colorways sold out. Saysh footwear is also carried on Athleta.com and at select retail partners.

Latest developments

Site content from 2025 highlights Allyson Felix's induction into the 2025 USOPC Hall of Fame (May 2025), the April 2025 launch of four new Evelyn Runner colorways, and a February 2025 post celebrating a partnership involving Always Alpha, a women's sports agency founded by Felix. Estimated delivery on some items is listed as 10-14 days, and merchandise items are marked non-returnable.