Sanity
San Francisco, US · Founded 2019 · Delaware corporation · 325 employees on LinkedIn · 12 known investors
Sanity provides a content operations platform built on a structured content database where JSON documents and code-defined schemas power web, mobile, and AI agent applications through a single API. It offers a customizable content studio, programmable automation, content agents, and enterprise governance for teams managing content across multiple brands and channels.
Founders & leadership
Sanity was founded in 2019 by Magnus Hillestad, Simen Svale Skogsrud, and Even Westvang.
MH
Magnus HillestadCo-founder
SS
Simen Svale SkogsrudCo-founder
EW
Even WestvangCo-founder
RK
Raman KapurExecutive
CF
Christian FlaatenExecutive
OR
Oyvind RostadNamed on SEC filing
Board
DP
Doug PepperBoard director
JD
Joakim DalBoard director
JR
JS
Investors · 12
Alliance VCOslo
Alliance VentureOslo
Caribbean Export Development AgencySt. Michael
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HeavybitSan Francisco · $500K – $5Mvia Jesse Robbins · board
ICONIQSan Francisco
Threshold VenturesPalo Alto · $500K – $20M
Blue Cloud VenturesreportedNew York · $5M – $30M
ICONIQ CapitalreportedSan Francisco · $5M – $100M
ICONIQ GrowthreportedSan Francisco
Lead Edge CapitalreportedNew York · $50M – $400M
Shasta VenturesreportedMenlo Park · $250K – $6M
ShopifyreportedOttawa
Reported raises · per SEC filings
Form D private placements$174.3M disclosed across 5 rounds · 2019–2025
▶$87.2MraisedMay 2025 · 11 investors · Other TechnologyRule 506(b)
▶$87.2MraisedMay 2025 · 11 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Raman KapurExecutive Officer
- Doug PepperDirector
- Magnus HillestadExecutive Officer, Director
- Joakim DalDirector
- Jesse RobbinsDirector
- Simen Svale SkogsrudDirector
- Josh SteinDirector
- Offering amount
- $87.2M
- Amount sold
- $87.2M
- First sale
- Apr 2025
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$35MraisedJun 2022 · 1 investors · Other TechnologyRule 506(b)
▶$35MraisedJun 2022 · 1 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Doug PepperDirector
- Jesse RobbinsDirector
- Josh SteinDirector
- Magnus HillestadExecutive Officer, Director
- Simen Svale SkogsrudDirector
- Offering amount
- $35M
- Amount sold
- $35M
- First sale
- Apr 2022
- Incorporated
- Corporation, Delaware, 2019
- Federal exemptions
- 06b
▶$33.9MraisedJun 2021 · 9 investors · Other TechnologyRule 506(b)
▶$33.9MraisedJun 2021 · 9 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Jose EstradaExecutive Officer
- Jesse RobbinsDirector
- Simen Svale SkogsrudDirector
- Magnus HillestadExecutive Officer, Director
- Doug PepperDirector
- Josh SteinDirector
- Offering amount
- $34M
- Amount sold
- $33.9M
- First sale
- Jun 2021
- Incorporated
- Corporation, Delaware, 2019
- Federal exemptions
- 06b
▶$9.3MraisedOct 2020 · 12 investors · Other TechnologyRule 506(b)
▶$9.3MraisedOct 2020 · 12 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Magnus HillestadExecutive Officer, Director
- Oyvind RostadExecutive Officer
- Josh SteinDirector
- Christian FlaatenExecutive Officer
- Jesse RobbinsDirector
- Simen Svale SkogsrudDirector
- Offering amount
- $10M
- Amount sold
- $9.3M
- First sale
- Jun 2020
- Incorporated
- Corporation, Delaware, 2019
- Federal exemptions
- 06b
▶$8.9MraisedJun 2019 · 9 investors · Other TechnologyRule 506(b)
▶$8.9MraisedJun 2019 · 9 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Magnus HillestadExecutive Officer, Director
- Even WestvangDirector
- Simen Svale SkogsrudDirector
- Christian FlaatenExecutive Officer
- Oyvind RostadExecutive Officer, Director
- Offering amount
- $8.9M
- Amount sold
- $8.9M
- First sale
- May 2019
- Incorporated
- Corporation, Delaware, 2019
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Founder mafia
2 people who came through Sanity went on to found or lead other companies.
Competitors · 5
by search overlap
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Strapi645 shared keywordsStrapi is a headless content management system that enables content teams to create, update, and publish website and app content without developer assistance. The platform targets business teams and developers who need faster content delivery and customizable templates across websites, apps, and IoT projects.
Hygraph594 shared keywordsHygraph is a GraphQL-native headless CMS platform that enables teams to create, deliver, and distribute content across multiple channels. It serves development teams building digital products who need flexible, API-driven content management without the limitations of traditional CMS systems.
Prismic539 shared keywordsPrismic is a headless CMS and web platform that lets marketing teams and AI agents build on-brand landing pages, SEO pages, and multilingual websites using reusable, developer-approved content sections. It offers integrations with tools like ChatGPT and Claude via MCP, targeting marketers and developers managing web content at scale.
LogRocket456 shared keywordsLogRocket provides session replay, product analytics, and AI-powered issue detection for web and mobile applications. The platform helps product teams understand user behavior, identify technical and UX problems, and monitor frontend performance.
Companies competing with Sanity for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Sanity do?
- Sanity provides a content operations platform built on a structured content database where JSON documents and code-defined schemas power web, mobile, and AI agent applications through a single API. It offers a customizable content studio, programmable automation, content agents, and enterprise governance for teams managing content across multiple brands and channels.
- Who founded Sanity?
- Sanity was founded by Magnus Hillestad, Simen Svale Skogsrud, Even Westvang in 2019.
- Who are Sanity's investors?
- Sanity's investors include Alliance VC, Alliance Venture, Caribbean Export Development Agency, Heavybit, ICONIQ, Threshold Ventures, Blue Cloud Ventures, ICONIQ Capital and 4 more.
- How much funding has Sanity raised?
- Sanity has disclosed $174.3M raised across 5 rounds.
- Where is Sanity headquartered?
- Sanity is headquartered in San Francisco, US.