SamCart
Fulton, US Β· Founded 2014 Β· 68 employees on LinkedIn Β· 4 known investors
SamCart offers an e-commerce platform focused on optimizing checkout and product sales pages for online sellers and direct-to-consumer businesses.
Also known as SamCart Inc. Β· Samcart LLC
Founders & leadership
SamCart was founded in 2014 by Brian Moran, Scott Moran, Brian, and Scott.
Board
Investors Β· 4
Reported raises Β· per SEC filings
Form D private placementsβΆ$87.6MraisedDec 2024 Β· 7 investors Β· Other TechnologyRule 506(b)
- KUNAL ARORADirector
- JUSTIN SMITHExecutive Officer
- BRIAN MORANExecutive Officer, Director
- SEAN BANKSDirector
- SCOTT MORANDirector
- HAROON MOKHTARZADADirector
- ANIL KHATODDirector
- Offering amount
- $93.2M
- Amount sold
- $87.6M
- Minimum investment
- $1
- First sale
- Dec 2021
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026SamCart is a subscription-based e-commerce platform aimed at digital creators, course sellers, coaches, service providers and small online businesses. Its core product is a hosted checkout (marketed as CheckoutOS) that can be embedded on external sites, in emails or in link-in-bio pages, combined with revenue-optimization features including order bumps and pre-purchase add-ons, one-click post-purchase upsells and downsells, order upgrades with automatic proration, coupons, A/B testing, cart abandonment recovery emails and Subscription Saver, which retries failed recurring payments and handles dunning.
Beyond checkout, the platform bundles sales-page and microsite building, an affiliate center, courses and membership hosting with a branded customer hub, calendar bookings, physical-product support with shipping and tax handling, reporting on revenue, LTV, churn and average order value, and an integration engine covering email platforms, CRMs, webhooks, an API and Zapier-style connections. A set of AI tools β Sam AI Assistant, Pages AI and Design AI β generate copy, landing pages, ebooks, slide decks, ads and social content, which the company says are trained on its historical transaction data. Payments are accepted through SamPay (described as the company's main payment processor since January 2023), Stripe and PayPal, with support for Apple Pay, Google Pay, Venmo, cards and buy-now-pay-later.
Founding story
The company grew out of trainbaseball.com, a baseball-training business started by two brothers in 2009. Building payment tooling for that business surfaced the gap that digital creators lacked an e-commerce platform suited to selling knowledge products rather than running a traditional storefront, which led to SamCart being productized as SaaS.
Business model
Software-as-a-service sold on monthly or annual subscriptions, supplemented by payment processing and optional done-for-you/VIP professional services.
Two self-serve tiers are published: Core at $79/month and Pro at $199/month, with roughly 25% off for annual billing, plus a custom-priced "Done For You" tier that adds white-glove service, a dedicated account manager, priority support, multiple marketplaces and unlimited seats. Payment processing is listed at 2.9% + 30c, with no added SamCart fees on SamPay. A 7-day free trial is offered.
Traction
The website cites 75,000+ businesses using the platform (with a separate headline figure of 100K+ sellers) and $7 billion of transactions processed; a services page references more than $6 billion sold by over 75,000 creators. Trade coverage in April 2022 reported over 30,000 digital creators, more than 340,000 pages launched, close to 10 million products sold and $2.2 billion in processed earnings. The company reports its first $1 million launch in September 2016, 50 employees in December 2021, 100 employees in April 2022 and a team of 150+ today.
Latest developments
Recent platform work centers on AI: Sam AI Assistant, Pages AI and Design AI for generating pages, ebooks, courses, ads and email content, alongside a rebuilt CheckoutOS, link-in-bio pages, calendar bookings within checkout and payment routing across multiple processors. Roadmap entries list Smart Pixel Tracking (May 2024), added support for physical-product sellers (September 2024) and expanded LTV and upsell insights (March 2025).
βΈFull profile β market position, technology, go-to-market, geography, history
Market position
Positions itself as a creator-focused alternative to broader e-commerce and course platforms such as Kajabi, ThriveCart, ClickFunnels, Shopify, Teachable, Thinkific, Podia, Gumroad, Stan Store and WooCommerce, emphasizing checkout conversion and per-order value rather than storefront design. Third-party coverage in 2022 described it as an ecommerce platform serving the creator economy, then estimated at $104 billion.
Focuses on increasing the value of each transaction rather than storefront breadth: global order bumps that attach across an entire catalog, one-click post-purchase upsell funnels without card re-entry, subscription dunning recovery and abandoned-cart follow-up, with checkout embeddable outside the platform. Feature access is bundled into two flat-rate plans, courses and memberships are hosted natively, and a migration team moves sellers from competing platforms.
Technology
A hosted checkout and page-building stack with embeddable and slide-out checkout formats, express checkout via Apple Pay, Google Pay and Stripe Link, multi-processor payment routing, webhooks and a public API. Generative AI features (Sam AI Assistant, Pages AI, Design AI, AI sales copywriter and marketing designer) produce pages, documents and marketing content, and the company states they are built on patterns from $7 billion of transaction data on the platform.
Go-to-market
Self-serve free trial and tiered subscription sign-up driven by the company's website, comparison pages positioning SamCart against competing creator and e-commerce platforms, educational content (blog, white papers, CreatorU, success stories) and a migration service that moves sellers' products, pages, subscriptions and customer lists off other platforms. Higher-touch VIP/done-for-you services, dedicated account managers and small-group Accelerator coaching serve larger accounts, and an affiliate center lets customers recruit their own commission-based sellers.
Digital creators and online sellers, including course creators, coaches, health and fitness businesses, business and finance professionals, self-help and wellness practitioners, artists and creative sellers, service and consulting businesses, membership operators and physical-product sellers.
Geography
Headquartered in the United States (Fulton, Maryland per a third-party company profile), serving sellers globally with multi-currency and worldwide payment acceptance.
History
Brothers Brian and Scott Moran launched Train Baseball in 2009 and in September 2013 built an internal payment tool called "Userpayment" for it, which was later turned into a SaaS product. Work on the SamCart beta began in March 2014 and the beta launched in August 2014; the product left beta in May 2015. Milestones include the first $1 million launch (September 2016), a template builder (September 2019), the Courses App (June 2020), SamPay becoming the primary payment processor (January 2023), Buy Now Pay Later (April 2023), Checkout Anywhere and Stripe one-click checkout (July 2023), Smart Pixel Tracking (May 2024), features for physical-product sellers (September 2024) and deeper LTV and upsell insights (March 2025). The company reports raising $3 million in venture capital in November 2019, a $10 million Series A in December 2020 and an $82 million Series B in November 2021.
Compiled by commissioned research from 8 cited public sources β announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed β not independently audited.
Timeline Β· 11
launches, deals, and filingsSamCart reported reaching 100 employees in April 2022, after passing 50 employees in December 2021.
SamCart announced $82 million in funding to accelerate growth, expand the team and platform, and meet demand from the creator economy.
$82M source β
SamCart released its Courses App for hosting and selling courses alongside checkout.
The beta version of SamCart launched after development began in March 2014; the product left beta in May 2015.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
βΈResearch sources Β· 8
primary sources listed
- SamCartsamcart.com Β· web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does SamCart do?
- SamCart is an e-commerce checkout and digital-selling platform for creators, with upsells, order bumps, courses and AI tools.
- Who founded SamCart?
- SamCart was founded by Brian Moran, Scott Moran, Brian, Scott in 2014.
- Who are SamCart's investors?
- SamCart's investors include eGateway Capital, Fin Capital, Ardent Venture, TTV Capital.
- Where is SamCart headquartered?
- SamCart is headquartered in Fulton, US.