Fundraising Fox

RoundPegg

Techstars '10

Boulder, US · Founded 2009 · Delaware corporation · 2 employees on LinkedIn · 3 known investors

RoundPegg is a Boulder, Colorado company selling culture-management software that matches employers and employees on cultural fit.

Also known as RoundPegg, Inc.

Founders & leadership

TW
Tim WoltersNamed on SEC filing

Board

KH
Kirk HollandBoard director
TL
Tim LarsonBoard director
BA
Brian ArmstrongBoard director
MN
Mark NewmanBoard director
LS
Libby SartainBoard director

Investors · 3

Also in the syndicate · 1

Croghan Investments

Reported raises · per SEC filings

Form D private placements

$1.8M disclosed across 1 of 2 rounds · 2011–2014

$1.8MraisedMay 2016 · 27 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Mark NewmanDirector
  • Libby SartainDirector
  • Tim WoltersExecutive Officer, Director
  • Kirk HollandDirector
  • Tim LarsonDirector
  • Brian ArmstrongDirector
Offering amount
$2.1M
Amount sold
$1.8M
First sale
Jul 2014
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Company profile

researched Aug 2026

RoundPegg is a Boulder, Colorado-based software company that applies cultural-fit and personality matching to hiring and employee management. Its consumer-facing site matches employers and job seekers based on personality and culture fit alongside skills and experience, an approach press coverage compared to eHarmony applied to jobs. As of early 2011 the site had thousands of job seekers and hundreds of participating companies.

The company also licenses its matching and communications technology directly to large employers, providing insight into how companies and teams are "wired" and identifying similarities and differences in cultural values, personality and communication styles. By 2014 RoundPegg described itself as a culture management software company helping organizations manage culture change, engage employees and integrate acquired organizations; in October 2014 it announced that its culture management software had launched in 16 languages.

Founding story

RoundPegg was founded by Tim Wolters and is a graduate of the TechStars 2010 class.

Business model

RoundPegg sells culture management software to organizations, offering its matching and communications technology in-house to large companies in addition to operating a job-matching site connecting employers and job seekers.

Traction

In February 2011 the company reported thousands of job seekers and hundreds of companies on the site. Dish Network used RoundPegg to identify top performers' business environment preferences.

Latest developments

In October 2014 RoundPegg announced the launch of its culture management software in 16 languages. SEC Form D filings record additional amended offerings through May 2016.

Full profile — market position, technology, go-to-market, geography, history

Market position

Positioned in hiring and human-capital software around cultural fit; press coverage characterized it as an "eHarmony for jobs."

Technology

The platform matches employers and candidates on personality and cultural values in addition to skills and experience, and produces analyses of cultural values, personality and communication styles across companies and teams. The software was made available in 16 languages as of October 2014.

Go-to-market

Employers, including large enterprises seeking to evaluate employee interaction, culture change, employee engagement and integration of acquired organizations, as well as job seekers using the matching site.

Geography

Headquartered at 1215 Spruce Street, Suite 201, Boulder, Colorado 80302; its software was localized into 16 languages in 2014.

History

RoundPegg graduated from the TechStars 2010 class and began filing securities offerings with the SEC in 2010. It announced a $1.27 million round led by Access Venture Partners in February 2011, filed further offerings in 2012, 2013, 2014 and amendments through 2016, and expanded its culture management product into 16 languages in 2014.

Compiled by commissioned research from 4 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Companies on platformFeb 2011hundreds
Job seekers on platformFeb 2011thousands
Languages supportedOct 201416 languages
Total reported sold (SEC Form D, cumulative)May 2016$1.8M

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Timeline · 4

launches, deals, and filings
Oct 2014
RoundPegg's culture management software launches in 16 languages

RoundPegg announced that its culture management software, used to tackle culture change, engage employees and integrate acquired organizations, launched in 16 languages.

source ↗

Feb 2011
RoundPegg raises $1.27 million led by Access Venture Partners

RoundPegg raised $1.27 million in new funding led by Access Venture Partners with participation from Croghan Investments.

$1.3M source ↗

Feb 2011
Dish Network uses RoundPegg to assess top performers

Dish Network used RoundPegg to identify top performers' business environment preferences.

source ↗

Jan 2010
Graduated from TechStars 2010 class

RoundPegg is a graduate of the TechStars class of 2010.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

Legal entities · 1

corporate structure
RoundPeggDelaware

In the news

Research sources · 4

primary sources listed

4 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does RoundPegg do?
RoundPegg is a Boulder, Colorado company selling culture-management software that matches employers and employees on cultural fit.
Who are RoundPegg's investors?
RoundPegg's investors include Techstars, Access Venture Partners.
How much funding has RoundPegg raised?
RoundPegg has disclosed $1.8M raised across 1 of its 2 known rounds.
Where is RoundPegg headquartered?
RoundPegg is headquartered in Boulder, US.