/Companies

Roq.ad

Seattle, US · Founded 2023 · Washington LLC · 40 employees on LinkedIn · 8 known investors

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ROQAD offers a European data stack for adtech companies to onboard first-party data, resolve signals into individuals via a persistent cookieless identity graph, and enrich and activate audiences across major DSPs and social platforms. Its GDPR/CCPA-aligned, deterministic identity and audience products serve advertisers, agencies, publishers and retailers across EU5 and beyond.

Founders & leadership

Roq.ad was founded in 2023 by Carsten Frien.

CFCarsten Frien
Carsten FrienCo-Founder & CEOCarsten Frien has spent two decades in startup creation and technology investing, with prior experience raising venture financing rounds across the US and EU as a CEO and investing in early-stage software companies.
MA
Michael Alexander HaussNamed on SEC filing

Board

CJ
Carl Johan GrandinsonBoard director
SM
Scott MoenBoard director

Investors · 8

Funding

SEC filings, press & company announcements

$17.9M disclosed across 3 of 4 rounds · 2022–2026

▶$10.3MraisedJun 2026 · 17 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Carsten FrienExecutive Officer, Director
  • Scott MoenDirector
  • Carl Johan GrandinsonDirector
Offering amount
$13.3M
Amount sold
$10.3M
First sale
Jun 2026
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$1.6MofferedMay 2026 · Retailing
Rule 506(c)
Officers, directors & promoters on the filing
  • Michael HaussExecutive Officer
Offering amount
$1.6M
Minimum investment
$10K
Proceeds to insiders
$25K
Incorporated
Limited Liability Company, Washington, 2023
Federal exemptions
06c
Full filing on SEC EDGAR ↗
▶$562.5KraisedAug 2024 · 4 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Michael Alexander HaussExecutive Officer, Director, Promoter
Offering amount
$2.5M
Amount sold
$562.5K
Minimum investment
$25K
First sale
Apr 2024
Incorporated
Limited Liability Company, Washington, 2023
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

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In the news

Frequently asked questions

What does Roq.ad do?
ROQAD offers a European data stack for adtech companies to onboard first-party data, resolve signals into individuals via a persistent cookieless identity graph, and enrich and activate audiences across major DSPs and social platforms. Its GDPR/CCPA-aligned, deterministic identity and audience products serve advertisers, agencies, publishers and retailers across EU5 and beyond.
Who founded Roq.ad?
Roq.ad was founded by Carsten Frien in 2023.
Who are Roq.ad's investors?
Roq.ad's investors include Allied Venture Partners, bValue Venture Capital, Dnx Ventures, Gaingels, Aperiam Ventures, AperiamVentures, Iron Wolf Capital, OCA Ventures.
How much funding has Roq.ad raised?
Roq.ad has disclosed $17.9M raised across 3 of its 4 known rounds.
Where is Roq.ad headquartered?
Roq.ad is headquartered in Seattle, US.