Fundraising Fox

Roots Automation

New York, US · Founded 2018 · Delaware corporation · 93 employees on LinkedIn · 4 known investors

Bevaya (Roots Automation) builds insurance-native AI agents that automate post-bind policy servicing tasks such as certificate of insurance creation, endorsement processing, and premium audits, as well as underwriting and claims workflows. It serves insurance carriers and brokers, integrating with agency management and policy admin systems like Applied Epic, AMS360, Guidewire, and Duck Creek.

Also known as Bevaya · Roots · Roots Automation, Inc.

Founders & leadership

Roots Automation was founded in 2018 by Charith Perera.

CP
Charith PereraFounder

Investors · 4

Also in the syndicate · 2

CRVLiberty Mutual Strategic Ventures

Reported raises · per SEC filings

Form D private placements

$44.3M disclosed across 5 of 6 rounds · 2020–2024

$12MraisedSep 2024 · 4 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Charith PereraExecutive Officer
Offering amount
$12M
Amount sold
$12M
First sale
Sep 2024
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$10.2MraisedJul 2024 · 5 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Charith PereraExecutive Officer
Offering amount
$10.2M
Amount sold
$10.2M
First sale
Jun 2024
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$10.3MraisedFeb 2023 · 7 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Charith PereraExecutive Officer
Offering amount
$10.3M
Amount sold
$10.3M
First sale
Oct 2022
Incorporated
Corporation, Delaware, 2018
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$7.5MraisedSep 2022 · 8 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Charith PereraExecutive Officer
Offering amount
$7.5M
Amount sold
$7.5M
First sale
Jun 2021
Incorporated
Corporation, Delaware, 2018
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$4.3MraisedOct 2020 · 21 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Charith PereraExecutive Officer
Offering amount
$4.3M
Amount sold
$4.3M
First sale
Sep 2020
Incorporated
Corporation, Delaware, 2018
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Company profile

researched Aug 2026

Roots Automation, Inc., which operates its flagship product under the Bevaya brand, develops an AI agent platform built specifically for the insurance value chain. The platform deploys pre-built agents that read incoming correspondence and documents, analyze them against carrier guidelines, and produce recommendations for human review across underwriting, claims and policy servicing. Underwriting agents cover submission intake, loss run processing, Statement of Values and property schedule extraction, ACORD form extraction, policy renewal handling and policy-to-policy comparison. Claims agents cover FNOL/FROI setup, claim-to-policy comparison, claims indexing and routing, identification and extraction of legal demands and medical bills (including CPT/ICD codes), invoice payment processing and claim file summarization. Policy servicing agents handle endorsement processing, certificate of insurance creation and premium audit processing.

The company was earlier known for its "Digital Coworker" product and the Roots Autonomous Workforce Platform, positioned as an alternative to robotic process automation for environments containing unstructured data. Its stated focus is the roughly 80% of insurance data that sits in unstructured correspondence such as submissions, legal demands and medical records. Agents are deployed on top of customers' existing systems and integrate with platforms and channels including Guidewire, Salesforce, Outlook, data warehouses, APIs and SFTP.

An applied research group, Bevaya Labs, works on post-training for insurance reasoning, grounded vision for insurance documents and related benchmarks.

Founding story

The company was founded in 2018 by Chaz Perera and John Cottongim, both former AIG operators who ran insurance operations there. They observed underwriters manually reading long submissions and adjusters re-keying claims data, and set out to build AI agents for insurance work designed by people with operational insurance careers. Perera previously served as Chief Transformation Officer and Head of Global Business Services at AIG and has led teams of up to 7,000 people across 50 countries.

Business model

The company sells insurance-specific AI agents to enterprises, with pre-built agents described as deployable in weeks and layered on top of customers' existing core systems rather than replacing them. Customer engagements are enterprise deployments (120+ workflows/production deployments reported), and the company reports revenue growth driven by both new customer acquisition and expansion within existing accounts.

Enterprise software sold to insurance carriers, brokers and third-party administrators; the company reported 100% year-over-year revenue growth in 2024 driven by new customer acquisition and account growth.

Traction

Reported metrics include 35 US insurance customers as of September 2024, 100% year-over-year revenue growth in 2024, 120+ workflows/production deployments (115+ in one company profile), 98%+ document extraction accuracy, a Net Promoter Score of 74, and use by 3 of the top 5 US P&C carriers, 3 of the top 10 brokers and 3 of the top 20 TPAs. Customer outcomes cited by the company include 99% data extraction accuracy for a regional P&C insurer, 97% reduction in handling times for a commercial P&C and workers' compensation carrier, 90% error reduction in premium calculations for a commercial auto insurer, 85% increase in claims processing capacity for a TPA, claims indexing reduced from five days to under an hour at Eastern Alliance, 99% straight-through processing with 246% ROI in six months at a Fortune 500 carrier, and COI turnaround cut from 24 hours to minutes at a top-5 broker.

Latest developments

The company launched Bevaya, a new flagship AI agent platform with a new architecture, in May 2026 and now presents itself publicly under that brand while remaining Roots Automation, Inc. Earlier in January 2026 its AI-powered document indexing accelerator was validated by Guidewire for claims processing, and in August 2026 it was named to the 2026 Inc. 5000 list of America's fastest-growing private companies. Its current product line spans underwriting, claims and policy servicing agents, with an applied research arm, Bevaya Labs.

Full profile — market position, technology, go-to-market, geography, history

Market position

The company positions itself as an insurance-native AI agent platform and claims to have created the first generative AI model for insurance (InsurGPT). It cites use by 3 of the top 5 US P&C carriers and third-party recognition including the InsurTech100 (2025), CB Insights Insurtech 50 (2025), QKS SPARK Matrix IDP Leader (2025), Everest Group Major Contender (2026), PropertyCasualty360 Insurance Luminaries (2025) and the Inc. 5000 (2025 and 2026). Historically it framed itself against horizontal robotic process automation vendors, citing a $100+ billion market opportunity in insurance operations.

The company differentiates on insurance-specific training and domain expertise: a proprietary insurance model (InsurGPT) trained on hundreds of millions of insurance documents, founders and leadership drawn from insurance operations, pre-built agents mapped to named insurance workflows, confidence scoring that directs human review, and deployment on top of incumbent core systems. Earlier messaging contrasted its Digital Coworker with robotic process automation, which the company said fails in unstructured environments.

Technology

The platform is powered by InsurGPT, described by the company as a generative AI model — later an ensemble of specialized models — purpose-built for insurance and trained on 300M+ (previously described as millions of) non-public insurance documents, workflows and systems. Agents perform document reading, extraction, classification, reasoning and recommendation, with per-field confidence scoring to route items for human review, and reported document extraction accuracy of 98%+ and straight-through processing up to 99% in claims indexing. Deployment sits atop existing systems via integrations with Guidewire, Salesforce, Outlook, data warehouses, APIs and SFTP.

Go-to-market

Direct enterprise sales into P&C carriers, brokers and TPAs, supported by demo requests on the company website, published customer case studies and quantified ROI claims, press releases, executive thought-leadership content, industry awards and analyst recognition, and partner validation such as a Guidewire-validated document indexing accelerator.

Property & casualty insurance carriers, brokers, agents and third-party administrators, primarily in the United States. Reported customers and users include 3 of the top 5 US P&C carriers, 3 of the top 10 brokers, 3 of the top 20 TPAs, Eastern Alliance (a ProAssurance workers' compensation business), Frontline Insurance and American Exchange. Earlier positioning also referenced insurance, healthcare and banking documents and processes.

Geography

Headquartered in New York, with customers described as primarily in the US insurance industry; the company has cited demand from the global insurance market as a driver of expansion.

History

Founded in New York in 2018 as Roots Automation, the company announced seed funding in October 2020, a $10 million Series A led by MissionOG in November 2022, and a $22.2 million Series B led by Harbert Growth Partners in September 2024. Its initial product was the Digital Coworker, later joined by the InsurGPT model and the Autonomous Workforce Platform. In January 2025 it reported 100% year-over-year revenue growth for 2024; in April 2025 Frontline Insurance selected its insurance AI agent platform. Recognition followed through 2025, including PropertyCasualty360 Insurance Luminaries, the Inc. 5000, the InsurTech100 and CB Insights' Insurtech 50. In January 2026 its document indexing accelerator was validated by Guidewire, and in May 2026 the company launched Bevaya, a new flagship AI agent platform for insurance, subsequently adopting Bevaya as its principal brand. In August 2026 it was named to the 2026 Inc. 5000 list.

Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Claims indexing straight-through processingJan 202699%
CustomersSep 202435 customers
Document extraction accuracyJan 202698%
Employee count rangeJan 202651 - 200
Insurance documents used for model trainingJan 2026300,000,000 documents
Net Promoter ScoreJan 202674
Production deploymentsJan 2026115 deployments
Top 10 brokers as customersJan 20263 of the top 10 brokers
Top 20 TPAs as customersJan 20263 of the top 20 TPAs
Top 5 US P&C carriers as customersJan 20263 of the top 5 US P&C carriers
Workflows in productionJan 2026120 workflows
Year-over-year revenue growthJan 2025100%

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Timeline · 15

launches, deals, and filings
Aug 2026
Named to the 2026 Inc. 5000 list of America's fastest-growing private companies

source ↗

May 2026
Launch of Bevaya, flagship AI agent platform for insurance

Roots Automation, Inc. launched Bevaya, an AI agent platform built exclusively for insurance with a new architecture.

source ↗

Jan 2026
AI-powered document indexing accelerator validated by Guidewire

The company's document indexing accelerator was validated by Guidewire for claims processing automation.

source ↗

Jan 2026
Named a Major Contender by Everest Group

source ↗

Oct 2025
Named to CB Insights' 2025 list of the 50 most innovative insurtech startups

source ↗

Sep 2025
Named to the InsurTech100 for 2025

source ↗

Aug 2025
Named to the Inc. 5000 list of fastest-growing private companies

source ↗

Jul 2025
Selected for PropertyCasualty360's 2025 Insurance Luminaries recognition

source ↗

Apr 2025
Frontline Insurance selects the company's insurance AI agent platform

Frontline Insurance adopted the platform to enhance claims and underwriting service levels.

source ↗

Apr 2025
Survey published on insurance leaders' AI adoption

Company-published survey reporting that 82% of insurance leaders name AI a top business imperative while most struggle to deploy solutions.

source ↗

Jan 2025
Company reports 100% year-over-year revenue growth for 2024

Growth attributed to new customer acquisition and expansion within existing accounts.

source ↗

Jan 2025
Named an IDP Leader in the QKS SPARK Matrix

source ↗

Sep 2024
$22.2 million Series B led by Harbert Growth Partners

Series B with follow-on investment from MissionOG, Liberty Mutual Strategic Ventures and Vestigo Ventures, to support market expansion, organizational growth and product development.

$22.2M source ↗

Nov 2022
$10 million Series A led by MissionOG

Series A round supported by Liberty Mutual Strategic Ventures, Vestigo Ventures and CRV, to fund product development and market expansion.

$10M source ↗

Oct 2020
Seed funding announced

The company announced its seed funding round in October 2020, as referenced in its later Series A announcement.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

Legal entities · 1

corporate structure
Roots AutomationDelaware

In the news

Research sources · 8

primary sources listed

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Roots Automation do?
Bevaya (Roots Automation) builds AI agents for insurance underwriting, claims and policy servicing workflows.
Who founded Roots Automation?
Roots Automation was founded by Charith Perera in 2018.
Who are Roots Automation's investors?
Roots Automation's investors include Cerity Partners Ventures, Vestigo Ventures.
How much funding has Roots Automation raised?
Roots Automation has disclosed $44.3M raised across 5 of its 6 known rounds.
Where is Roots Automation headquartered?
Roots Automation is headquartered in New York, US.