Root & Seed
Founded 2021 · 2 employees on LinkedIn · 1 known investors
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Root & Seed sells Conversation Card decks paired with an online tool that prompt families to record and preserve their heritage, traditions, and personal stories. Its products, including Family and Memoir editions, are aimed at families and older adults who want to capture intergenerational memories in a private digital library.
Founders & leadership
Root & Seed was founded in 2021 by Jennifer Siripong Mandel and Anika Chabra.
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Jennifer Siripong MandelCo-founder
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Anika ChabraCo-FounderAnika Chabra spent two decades as a VP Managing Director at international advertising agencies before co-founding Root & Seed, which develops conversation card decks and digital tools to help families preserve personal and family stories.
Investors · 1
Frequently asked questions
- What does Root & Seed do?
- Root & Seed sells Conversation Card decks paired with an online tool that prompt families to record and preserve their heritage, traditions, and personal stories. Its products, including Family and Memoir editions, are aimed at families and older adults who want to capture intergenerational memories in a private digital library.
- Who founded Root & Seed?
- Root & Seed was founded by Jennifer Siripong Mandel, Anika Chabra in 2021.
- Who are Root & Seed's investors?
- Root & Seed's investors include CABHI Ventures.

