Roomiy

Roomiy (branded on its website as Roomiy Finance) provides upfront cash payments to hotel owners and operators in exchange for room nights sold in bulk. Rather than distributing inventory through commission-based channels, the company markets a model in which hotels sell unlimited room nights for a single flat annual fee and receive monthly prepayments for nights that will not check in until months later. The website positions the offering as "cash flow certainty & liquidity for hotel owners" and describes it by analogy as "Shopify Capital, for hotels."

The stated use cases are smoothing seasonal demand swings, funding property improvement plans, covering payroll, and improving debt service coverage ratio metrics ahead of refinancing. The company frames the product as revenue rather than debt, stating that advance offers are underwritten using hotel performance and booking data and that it does not take liens or personal guarantees. Hotels can build an indicative offer and estimate a monthly prepayment schedule using inputs such as average daily rate and the number of rooms operated each night.

The company contrasts its economics with online travel agencies, which it says take 15-25% of every booking, plus credit card fees, and presents itself as a 0% commission distribution channel with upfront cash deposits.

Founding story

Co-founders Khalid (Khal) Ladha and Duncan Hall met at hotel revenue management company Duetto before founding Roomiy. Ladha's background spans hotel distribution, structured finance, and revenue management, including a leadership role at Super.com during a period when revenue scaled from $50 million to over $1 billion, and a role as Managing Partner at Poppyseed Capital, focused on lending, yielding, and trading of alternative assets and commodity asset classes. Hall has 13 years in API development and B2B2C product design across travel technology, was early at Duetto, and previously owned the $2.5 billion-plus hotel product at Navan. Both are Cornell alumni.

Business model

Hotels commit room-night inventory in bulk and Roomiy pays them in advance on a monthly schedule; the hotel pays a flat annual fee rather than per-booking commissions, and Roomiy takes no liens or personal guarantees.

A single flat annual fee charged to the hotel for unlimited room-night distribution, in place of percentage commissions on bookings.

Traction

The website states the company is backed by investors across fintech and travel, including Better Tomorrow Ventures and Slow Ventures, alongside angel investors Henry Cashin (Endurance Ventures), Stuart Greif (Forbes Travel), Alex Gisbert (founder of Fastpayhotels and XEA, previously Expedia), Zach Demuth (Eight Form Asset Management, previously JLL), and David Wade (Magna International).