Rodeo
3 known investors
Rodeo builds consumer apps focused on onchain digital art and social creation, including Foundation (a marketplace for onchain digital art), Rodeo (a social app to create, share, collect, and own content), and Aura (a prediction game for TV fans). Its products sit at the intersection of crypto, creator tools, and social media.
Also known as Foundation Labs · Foundation Labs, Inc
Investors · 3
Company profile
researched Aug 2026The company behind rodeo.club presents itself as Foundation Labs, Inc, described on its own site as a technology company that built software for creativity, culture and commerce. The site lists three products: Foundation (2021), positioned as a destination for onchain digital art; Rodeo (2024), described as a "social sketchbook" for creating, sharing, collecting and owning content; and Aura (2025), listed under "experiments" as a prediction game for television fans.
The site's self-description uses the past tense ("was a technology company"), which may indicate a change in the company's operating status, but no source in the material explicitly confirms a shutdown, acquisition or wind-down. No funding, headcount, geography or financial detail for this entity appears in the available sources.
Several sources retrieved under the "Rodeo" name refer to unrelated entities and were excluded: a separate consumer app called Rodeo founded by former Hinge executives Sam Levy and Tim MacGougan, which turns social media content into real-world plans and raised seed funding in 2026, and a group of country nightclubs operating as Club Rodeo in Missouri and Kansas. Those sources do not describe the rodeo.club / Foundation Labs business.
Business model
The available sources describe only a product portfolio of consumer applications spanning onchain digital art (Foundation), social content creation and collecting (Rodeo), and a prediction game (Aura). No pricing, fee structure or revenue mechanics are disclosed in the sources.
▸Full profile — technology, go-to-market, history
Technology
The company's products are described as onchain: Foundation is positioned as a destination for onchain digital art, and Rodeo covers creating, sharing, collecting and owning content. No further technical detail is provided in the sources.
Go-to-market
Consumers and creators interested in onchain digital art, social content creation and collecting, and, for the Aura experiment, television audiences.
History
According to the company's own site, Foundation launched in 2021, Rodeo in 2024, and Aura, labelled an experiment, in 2025.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Timeline · 3
launches, deals, and filingsAura, described as a prediction game for TV fans and listed under the company's "experiments" section, is dated 2025.
Rodeo, described by the company as a social sketchbook for creating, sharing, collecting and owning content, is listed with the year 2024.
Foundation, described by the company as a destination for onchain digital art, is listed with the year 2021.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Rodeorodeo.club · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Rodeo do?
- Foundation Labs (rodeo.club) built consumer software for creativity and culture, including Foundation, Rodeo and Aura.
- Who are Rodeo's investors?
- Rodeo's investors include Coinbase Ventures, 1kx, Variant Fund.