RocketRez

RocketRez provides an integrated cloud platform for tours and attractions that combines ticketing, point of sale, operations management and guest communication in a single system, intended to replace multiple disconnected tools. Ticketing functionality covers online, on-site, mobile, kiosk self-service and reseller channels, with timed ticketing, capacity controls, custom purchase rules, contactless scanning, multi-leg and multi-day ticket types, and guest self-service order changes governed by the operator's pricing, inventory and refund rules. Beyond admissions, the platform handles retail and dining (e-commerce web store, mobile POS, kitchen display system, ticket-plus-merchandise bundling, cross-venue coordination), inventory management (physical counts, barcode scanning, loss tracking, vendor and purchase-order history, docket-based receiving, cost management), staffing (timekeeping, scheduling, payroll reporting), memberships and passes, and banquet and event management with quotes, contracts, venue capacity setup and payments.

Reporting is delivered through RocketRez Insights, a suite of prebuilt dashboards and reports with real-time data, Excel export, open API access and a Microsoft Power BI integration for custom analytics. The company also markets Relay, an AI-powered communication engine built natively into the platform that sends pre-visit confirmations, upsells and weather alerts, on-site broadcast messages and schedule changes, and post-visit review requests, return-pass offers and event promotions using context from ticketing and POS data. RocketRez maintains direct integrations with third-party resellers and OTAs including Viator, GetYourGuide and Google Things to Do, as well as payment processors, hardware and channel-management providers.

The company describes its target market as mid-market tours and attractions with revenues between $2 million and $200 million, and states its team includes former attraction operators. Named customers cited in press coverage include Maui Ocean Center, Xtreme Xperience, Aquarium of the Bay and Governors Island, while its newsroom announces deployments with Wings and Waves Waterpark, Wild Water Adventure Park, The Ropes of Southern Utah, Gulf Islands Waterpark, the Audain Art Museum, Caldwell Zoo and Mount Washington Cog Railway.

Founding story

RocketRez began as an idea of John Pendergrast, who observed that ticketing and point-of-sale options available to mid-market tours and attractions were outdated relative to the expectations of digital-native visitors and the operational pressures facing operators.

Business model

B2B software sold to tour and attraction operators as an all-in-one ticketing, POS and operations platform, with sales conducted through demo requests and supported by onboarding, training and dedicated account partners; the platform also connects operators to payment processors and OTA/reseller channels.

Traction

Coverage in early 2023 reported that RocketRez had more than doubled its growth over the previous two years, increasing clients, headcount, geographic reach and dollars transacted through the platform, with customers including Maui Ocean Center, Xtreme Xperience, Aquarium of the Bay and Governors Island. Subsequent company announcements name additional customers such as Wings and Waves Waterpark, Wild Water Adventure Park, The Ropes of Southern Utah, Gulf Islands Waterpark, the Audain Art Museum, Caldwell Zoo and Mount Washington Cog Railway.

Latest developments

Recent activity includes the acquisition of AI-powered communication platform TourOpp GO, the launch of the RocketRez Insights reporting suite, integrations with GetYourGuide and Google Things to Do, a company rebrand, the appointment of Alyza Tarmohamed as Chief Executive Officer, the rollout of the Relay AI guest communication engine, and participation in IAAPA 2025.