Roadic

Roadic (로딕) is a South Korean skincare brand and the inaugural brand of Axiom, a Korean startup pursuing a "Sustainable Longevity for All" positioning aimed at lowering price, information and technology barriers to healthspan extension. Roadic's product line centers on the Roadic Air Booster, a home "recovery" device based on cold-plasma technology that Axiom licensed for in-house commercialization, sold together with three companion cosmetics: a nano-gold ready gel used as a base before the device, a copper-peptide firming serum, and a copper-peptide barrier cream. The brand markets these as a four-step recovery care routine and frames the ten-minute skincare routine performed immediately after a sauna session as a repeatable "skin recovery ritual."

According to Axiom, the Air Booster uses a chemical mechanism that induces reactive oxygen species (ROS), in contrast to home beauty devices that rely on physical stimulation or heat; at controlled levels ROS are described as promoting cellular responses associated with skin repair and regeneration, while the device is also positioned as opening a pathway through the skin barrier so that high-molecular-weight active ingredients absorb better. Axiom states the brand follows twelve years of research and combines proprietary device engineering with dedicated skincare formulations rather than differentiating through marketing and packaging alone.

Roadic's direct-to-consumer site lists an Air Booster Recovery Set (plasma device plus starter, basic or pro configuration) at a 449,000 KRW selling price against a 598,500 KRW list price, with the individual gel at 39,900 KRW and the serum and cream at 42,900 KRW each. The site also publishes a brand journal and magazine with educational skincare content, and ran an early-bird launch promotion for 31 August to 6 September.

Founding story

Roadic is the first brand of Axiom, led by CEO Ahyun Kim and co-founders whose experience spans product planning, launch, performance marketing, distribution and P&L management in beauty and consumer goods. The brand describes itself as launching after twelve years of research, and stated during its pre-launch phase that it wanted customers to experience and trust the product before it was sold.

Business model

Direct-to-consumer sales of a beauty device and companion skincare products through the brand's own online store, with bundled device-plus-cosmetics sets and standalone product SKUs, membership coupons and loyalty points. Parent company Axiom describes a model in which affordably priced brands and evidence-based media generate revenue that is reinvested into commercializing biotechnology, with a stated plan to allocate 10 percent of revenue to R&D over three years and a target of break-even within the first year.

Product sales: the Air Booster Recovery Set is listed at 449,000 KRW (list 598,500 KRW), the 100ml nano-gold ready gel at 39,900 KRW, the 30ml copper-peptide firming serum at 42,900 KRW and the 100ml copper-peptide barrier cream at 42,900 KRW, with additional discounts and reward points offered.

Traction

Two Ritual Crew cohorts completed four-week programs before launch, producing 20 published weekly reports, with a third cohort of 15 participants being recruited. The brand held its first public brand event at a sauna and secured seed funding for parent company Axiom from Kakao Ventures and Futureplay in August 2026 ahead of the September 2026 commercial launch.

Latest developments

On 12 August 2026 Axiom announced the close of a seed round from Kakao Ventures and Futureplay, with the amount undisclosed. Roadic was scheduled to launch officially in September 2026 with the Air Booster and three companion cosmetics, preceded by an early-bird pricing window from 31 August to 6 September. Axiom also plans to expand into a personalized longevity-data platform built on accumulated customer insights.