Rhythmic
9 known investors
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Rhythmic provides a branded financial platform that enables companies to offer rewards-based payment cards and financial services to their customers. The platform handles backend operations while allowing companies to deliver it as their own white-label product.
Also known as Rhythmic.io
Founders & leadership
Investors · 9
Also in the syndicate · 4
Funding
SEC filings, press & company announcementsSource: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Aug 2026Rhythmic is an embedded finance company that builds a white-label financial platform which consumer-facing brands launch as their own product. The platform combines stored value accounts, payments, a co-branded card that customers can use anywhere, and behavior-based rewards that scale with balances and spending. Rhythmic manages and operates the backend on behalf of the brand, so partners can offer financial products without becoming a bank or assembling multiple vendors.
Underneath the consumer experience, funds move and settle over stablecoin infrastructure, while end users interact only with familiar account, card and rewards features rather than wallets or tokens. Alongside accounts, payments and rewards, the company describes a broader product suite that can extend to credit and lending. The company was founded in 2025 and is based in New York, NY, with a team of roughly ten or fewer people.
Founding story
Co-founders Aaron Marks and Joseph Hayes, both former credit card executives, started Rhythmic in 2025 to extend stablecoin-based financial services beyond crypto natives to mainstream consumers via trusted consumer brands. Marks serves as CEO and previously spent more than five years at American Express before joining Circle; Hayes is CPTO and spent more than eight years at Mastercard before leading crypto and stablecoin product at Walmart.
Business model
Rhythmic sells its platform to consumer brands, which deploy it under their own branding while Rhythmic runs the underlying financial operations, compliance and infrastructure.
The company had not generated revenue as of February 2026 and planned to launch its product midyear.
Traction
As of February 2026 the company had not launched, had no revenue and had recently operated with three employees, expanding to about six by the end of that month.
Latest developments
In February 2026 Rhythmic announced a $4 million seed round led by Dragonfly, with proceeds earmarked for building the core platform, establishing partnerships, investing in compliance and expanding the engineering and compliance teams ahead of a planned midyear launch.
▸Full profile — market position, technology, go-to-market, geography
Market position
Rhythmic positions itself as bringing stablecoin-based financial services to mainstream consumers through brands they already use, rather than to crypto-native users or emerging-market audiences where the founders say the technology is concentrated today.
The founders cite a combination of payments and crypto experience, with senior operator backgrounds at American Express, Circle, Mastercard, Visa and Walmart, and a design that hides stablecoin mechanics behind conventional consumer account and card experiences delivered under the partner's brand.
Technology
The platform integrates accounts, stored value, cards and rewards into a partner's product, using stablecoins for fund transfers and settlement behind the scenes, with users receiving a co-branded Visa card and earning behavior-driven rewards without handling wallets or stablecoins directly.
Go-to-market
Rhythmic partners directly with consumer brands, positioning the offering as a low-cost way to replicate loyalty and card programs such as the Starbucks loyalty program or Walmart's OnePay card; prospective partners are directed to contact the company through its site. Partner brands had not been disclosed as of February 2026.
Medium and large-sized consumer-facing brands that want to offer their customers stored value accounts, co-branded cards and rewards programs.
Geography
Headquartered in New York, NY, United States, with its platform described as serving North American and European markets.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 1
by search overlapCompanies competing with Rhythmic for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 1
launches, deals, and filingsRhythmic announced a $4 million seed round led by Dragonfly with participation from Mirana Ventures, The Fintech Fund, The Venture Dept and angel investors including Rob Hadick, Nik Milanovic and Matthew Homer. Funds are to be used for core platform development, partnerships, compliance and team expansion. The company did not disclose a valuation.
$4M source ↗
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 8
primary sources listed
- Rhythmicrhythmic.io · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Rhythmic do?
- Rhythmic is a New York embedded finance startup letting consumer brands offer branded accounts, cards and rewards on stablecoin rails.
- Who founded Rhythmic?
- Rhythmic was founded by Aaron D. Marks, Joseph Hayes.
- Who are Rhythmic's investors?
- Rhythmic's investors include Department of XYZ, Mirana Ventures, Venture Dept., Dragonfly, The Fintech Fund.