Residently

Residently provides a rental operating system aimed at institutional residential property, unifying marketing, leasing, and resident community management in a single platform. The company positions the product as an alternative to two existing approaches used by UK owners and operators: American multi-asset-class property management systems (PMSs) adapted for UK residential, and collections of point solutions originally built for high-street letting agents. Residently argues PMSs function as systems of record and back-office accounting tools while point solutions create data silos, and that its platform instead brings every resident interaction into one real-time view shared by all stakeholders in order to standardise operations, improve collaboration, and increase net operating income (NOI).

The product set spans core property management modules and an "EDGE" tier. Marketing covers listings and lead management, pre-qualified viewings, AI-powered insights, and Rightmove pricing; Leasing covers offer-to-move-in workflows, built-in referencing, contract generation, and move-in payments and home set-up; Community covers community cards and events, surveys and feedback, communications, maintenance, and payments. A branded resident mobile app handles applications, rent and service payments, documents, maintenance requests, renewals, home set-up services via a third-party home setup provider, community content, resident rewards, reviews/NPS collection, and a digital assistant named Clara connected to the Resident Help Centre. The EDGE products are Insights+, an analytics layer covering marketing and leasing funnels, resident engagement and demographics, custom alerts and workflows, a budget-versus-actual NOI bridge attributed to drivers, and audit trails; and Yield Control, a set of automations, workflows, and reporting tools for the end-of-tenancy process, including automated data collection to guide Section 13 rent increases, pricing, a single end-to-end workflow, and resident rewards to smooth move-out.

Residently states it integrates with any PMS or CRM so operators can adopt it without downtime, and has published integrations with HubSpot (2025) and Re-Leased (2026). Onboarding uses AI-based data migration tools to clean, transform, and import existing property and tenancy data, supported by a dedicated account manager and a consultant-led adoption approach.

Business model

Residently sells software-as-a-service to residential rental owners, operators, and property management firms, describing SaaS as the route to modern property operations. The platform is deployed across portfolios and integrates with incumbent PMS and CRM systems, and the resident app supports operator-offered ancillary services such as smart home technology, energy packages, and furniture rentals, which the company frames as additional revenue streams for operators.

Traction

The website states 21,000+ homes are powered by Residently and cites operator-facing outcomes of roughly £1,000 saved per let in marketing, seven hours of leasing admin saved per lease, and a 94% resident app download rate. Essential Living adopted Residently across its build-to-rent portfolio (announced July 2026), and Bricklane and Touchstone are referenced as customers or partners. Yield Control was named a finalist in the British Data Awards 2025.

Latest developments

In 2026 Residently announced an integration with Re-Leased (June 2026) and the adoption of its platform by Essential Living across that operator's build-to-rent portfolio (July 2026), and continued to publish material on Yield Control, Insights+, and AI in residential real estate. Earlier releases included a HubSpot integration (February 2025) and Renters' Reform readiness features (June 2025).