Reshape Automation
5 known investors
Reshape Automation builds a "knowledge grounding layer" and tool harness for industrial companies, structuring product catalogs, compatibility rules, and approved substitutes into a queryable graph that AI agents can cite. It serves industrial manufacturers, distributors, and sales/apps-engineering teams, exposing its ReshapeX product as an MCP server and deploying agents for support, quoting, RFP-to-BOM, and substitute lookups.
Also known as Reshape Automation Inc. · ReshapeX
Investors · 5
Also in the syndicate · 2
Company profile
researched Aug 2026Reshape Automation develops ReshapeX, an AI sales operations platform for the industrial automation sector. Its core offering is a knowledge grounding layer built from a customer's own product and equipment data — ERP and PIM records, PDFs, web content and expert tribal knowledge — that is structured at ingest into a graph covering compatibility rules, approved substitutes, drive configurations and firmware lines, reviewed by the customer's own experts before publication, and kept current through scheduled taxonomy, pricing and stock refreshes. AI agents query this layer through a purpose-built tool harness so that answers cite a specific SKU, page or rule rather than the open internet, with confidence thresholds routing edge cases to human experts.
On top of that layer, the company deploys agents for inside sales, applications engineering and customer support, handling part-number lookups, cross-references, stock checks, quoting, RFP-to-validated-BOM conversion, approved-substitute lookups, spec-to-part-number matching, datasheet retrieval and routing of leads into CRM. The platform supports customer-built agents and third-party copilots on the same foundation, including an MCP path for bringing your own agents, and agents are positioned to work inside existing tools such as Slack, Teams, CRMs and ERPs. The company also describes custom AI workflows and complex product configurators with traceability.
At the time of its 2024 seed announcement, the company positioned itself as an end-to-end platform for manufacturers and warehouse operators to diagnose, design, procure and manage automation adoption, marketed as the Reshape Industrial Automation Hub and comprising Reshape Insights, Reshape Planner, Reshape Market (a curated catalog of automation products, components and services) and Reshape Services.
Founding story
Co-founded by Juan Aparicio (co-founder and CEO) and Carlos Vanegas (co-founder and CTO), who were described by an investor as deep domain experts in industrial automation; in September 2024 the CTO referred to the company's first year of building Reshape.
Business model
B2B SaaS sold to industrial OEMs, distributors, manufacturers and system integrators, with a grounding layer plus agent deployments; earlier positioning also included a marketplace/catalog (Reshape Market) and services around automation projects.
Described as a B2B SaaS model; specific pricing is not disclosed.
Traction
Publicly cites a Novanta (NASDAQ: NOVT) / ATI Industrial Automation deployment described as in production with 400+ sessions reported as 100% accurate, 24/7 availability, seven languages from launch and coverage of more than 8 million valid configurations. At the time of the 2024 seed round the company reported significant interest from companies of all sizes in its first year of operation and a Reshape Market catalog featuring hundreds of automation products and solutions.
Latest developments
Current materials center on ReshapeX as a knowledge grounding layer and tool harness with production agent use cases including RFP-to-validated-BOM, quoting with pricing and compliance, verified technical answers, approved substitutes, part-number identification from specs and CRM lead routing, plus an MCP path for customer-owned agents, and a published Novanta case study.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Positions itself as a grounding and verification layer for industrial AI, contrasting its cited, catalog-backed answers with general-purpose LLMs that it says produce confident but unverified part numbers; it references a general AI accuracy ceiling of roughly 80% versus 99.9% measured accuracy on customer data.
Answers are grounded in the customer's own catalog, pricing rules and equipment documentation with explicit citations to SKU, page and rule; structure is built at ingest rather than at query time; conflicting sources are resolved by customer experts; evaluation gates prevent failing answers from reaching customers; the layer can sit beneath agents the company builds, agents the customer builds, or copilots already in use.
Technology
A knowledge grounding layer constructed at ingest from ERP, PIM, PDF, web and expert inputs, structured into a graph of compatibility, substitutes, configurations and firmware data, with human expert review, versioned publication, continuous sync, a dedicated tool harness for agent tool calls, evaluation suites built from real customer inbound and RFPs, confidence thresholds for human handoff, and an MCP interface for external agents. The 2024-era platform applied generative AI to consolidate process data, track requirements and aggregate demand and supply, with a recommendation engine and transparent pricing.
Go-to-market
Direct enterprise sales via demo requests and contact on the company website, supported by published customer case studies; presence in the A3 (Association for Advancing Automation) member directory as a Bronze member since 2023; agents are also deployed on customer websites and inboxes as an inbound capture channel.
Industrial OEMs, distributors, manufacturers, system integrators, and warehouse operators — in particular their inside sales, applications engineering and customer support teams.
Geography
United States-based, with a listed address in Moraga, California; coverage at the time of the seed round variously described the company as San Francisco- and Austin, Texas-based, serving manufacturers in the US and across the Americas. Agent deployments support seven languages.
History
Listed as an A3 member since 2023. In September 2024 the company announced a $5 million seed round led by Ironspring Ventures and launched the Reshape Industrial Automation Hub suite (Reshape Insights, Reshape Planner, Reshape Market, Reshape Services), positioning itself as an end-to-end automation adoption platform. Its subsequent positioning centers on ReshapeX, a knowledge grounding layer and AI agents for industrial sales, applications engineering and support.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsReshape Automation announced $5 million in seed funding led by Ironspring Ventures, with new investors Haystack, Supply Chain Ventures, Remus Capital and Expansion VC, angel investor Amar Hanspal (former co-CEO of Autodesk), and existing investors Schematic Ventures and Bee Partners. Ty Findley of Ironspring Ventures joined the board of directors. Proceeds were designated for development of the Reshape Industrial Automation Hub product suite.
$5M source ↗
Alongside the seed announcement, the company introduced two new products, Reshape Insights and Reshape Planner, integrated with the existing Reshape Market catalog and Reshape Services under the Reshape Industrial Automation Hub umbrella.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Reshape Automationreshapeautomation.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Reshape Automation do?
- Reshape Automation builds ReshapeX, a grounded knowledge layer and AI agents for industrial sales, applications engineering and support.
- Who are Reshape Automation's investors?
- Reshape Automation's investors include Bee Partners, Expansion Venture Capital, Schematic Ventures.