ReRent

ReRent, which presents its product under the Reeku brand at app.rerent.co, is a managed home-sharing and subletting service for people who rent their homes. Users create an account, and the company builds the listing, prepares the space, receives and welcomes guests, and cleans afterward, so the resident does not have to manage the hosting process themselves. Operational tasks explicitly handled include laundry, cleaning, and key duplication.

The product centers on an "AwayPlans" feature in the user account, where a member indicates the dates they will be away and the dates they will return; the home can then be booked during that window. The company states that it vets potential guests and notifies the user when their place is booked. Listings are placed on the company's Airbnb SuperHost account, and onboarding is described as a three-minute form. Registration collects name, email, phone and password, and asks how the user heard about the service, with options including referral or promo codes, Facebook housing groups, friends, email and RoomUnity; a Venmo handle can optionally be supplied.

Business model

The company acts as a full-service intermediary between apartment residents and short-term rental guests: it creates and operates the listing on its own Airbnb SuperHost account, prepares and cleans the unit, manages guest vetting and check-in, and shares the resulting booking revenue with the resident.

Revenue is shared with the host out of booking proceeds, and the company states it is not paid until the host is paid. Payouts are made to the user through a Stripe account created during onboarding.