Repro株式会社
Tokyo, JP · 6 known investors
Repro provides web performance optimization tools, specifically Repro Booster, which improves website page load speeds for e-commerce and other platforms through minimal implementation overhead.
Also known as Repro · Repro Inc. · リプロ
Investors · 6
Company profile
researched Aug 2026Repro株式会社 is a Tokyo-based software company that develops a multi-channel marketing automation (MA) suite marketed under the Repro brand. The core product, Repro MA, is sold as a set of packages that customers can adopt selectively: Repro App for mobile application CRM and lifetime-value growth (push notifications, in-app messages, conditional UI variation), Repro Web for on-site, one-to-one web engagement based on visitor attribute and behavioral data with web push, email and LINE follow-up, Repro Mail for personalized email built on customer attribute and behavior data with external data integrations, and Repro for LINE for personalized LINE message delivery intended to limit blanket broadcasts, blocking and message cost.
A separate product, Repro Booster, is a site-acceleration tool installed via a tag that uses patented proprietary technology to improve web page display and perceived loading speed, positioned as a way to raise site revenue by improving the experience of all visitors.
Alongside the tooling, Repro sells human-delivered support services: app growth and operations support in which its specialists run the planning, execution, measurement and improvement cycle for app marketing; user-acquisition support combining paid advertising operations with app store optimization; a dedicated ASO expert service focused on keyword optimization and store conversion-rate improvement; and web conversion-rate optimization and operations support combining analysis, the no-code Repro Web tool, and knowledge transfer to the client team.
Business model
Repro licenses its marketing automation software as modular packages (App, Web, Mail, LINE) plus the Repro Booster site-speed tool, and layers on professional services in which its own specialists operate app and web growth programs, advertising and ASO on behalf of clients.
Traction
The company publishes customer outcomes including an approximately 25% improvement in first-month purchase rate within three months at B-R Thirty One Ice Cream, annual revenue contribution on the order of several hundred million yen at ORBIS, and a 15% increase in store reservations at FOOD & LIFE COMPANIES.
Latest developments
The company continues to run a seminar and event program, with sessions scheduled through 2026 including App Marketers' Festa 2026 and workshops on working with AI, and maintains ongoing online consultation slots for app teams.
▸Full profile — market position, technology, go-to-market, geography
Market position
Operates in the Japanese marketing automation and app growth market, citing enterprise consumer-brand references and a series of domestic startup and SaaS awards including B Dash Camp Arena 2015, TechCrunch Tokyo CTO of the Year 2016, Ruby Biz Grand Prix 2017, BOXIL SaaS AWARD 2019 and the Japan Venture Awards.
Repro positions the combination of tooling and hands-on operating teams as its core proposition, arguing that marketing automation only produces results through consistent execution, and offers modular adoption of app, web, email and LINE channels plus patented site-speed technology as an adjacent revenue lever.
Technology
The platform combines app SDK-based CRM messaging (push notifications, in-app messages, UI variation), web engagement driven by visitor attribute and behavioral data, email and LINE delivery, and external data integration. Repro Booster applies patented proprietary technology, deployed through a single tag, to accelerate website display and perceived speed.
Go-to-market
Direct sales supported by content marketing and events: the company publishes downloadable research and how-to materials (consumer surveys on branded store apps, GA4 and AI analytics guides, multi-channel primers) and runs recurring in-person and online seminars, including App Marketers' Festa and open consultation sessions for app teams.
Consumer-facing brands and app or web operators in Japan, including retail, food service, cosmetics and restaurant chains; named customers include B-R Thirty One Ice Cream, ORBIS and FOOD & LIFE COMPANIES.
Geography
Headquartered in Tokyo, Japan, with Japanese-language products, content and in-person events held in Tokyo (including Akasaka Intercity Conference).
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 6
launches, deals, and filingsListed among the company's awards on its website.
Listed among the company's awards on its website; no year stated on the site.
Listed among the company's awards on its website; no year stated on the site.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 1
primary sources listed
- Repro株式会社repro.io · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Repro株式会社 do?
- Tokyo-based provider of a multi-channel marketing automation platform for app, web, email and LINE campaigns.
- Who are Repro株式会社's investors?
- Repro株式会社's investors include CARTA VENTURES, Inc., DG Daiwa Ventures, KDDI Open Innovation Fund, NTT DOCOMO Ventures, VOYAGE VENTURES, Z Venture Capital.
- Where is Repro株式会社 headquartered?
- Repro株式会社 is headquartered in Tokyo, JP.