REKKI
London, GB · Founded 2016 · 30 employees on LinkedIn · 9 known investors
REKKI provides software solutions for wholesale food suppliers to streamline operations and integrate with their existing systems. The platform serves food industry wholesalers with tools and integrations designed to reduce costs and operational complexity.
Also known as REKKI Limited · Rekki · REKKI OrderAI
Founders & leadership
REKKI was founded in 2016 by Ronen Givon, Orat Benyamini, and Noam Givon.
Investors · 9
Also in the syndicate · 1
Company profile
researched Aug 2026Hummus Bros restaurateur Ronen Givon, Noam Givon and Orat Benyamini began building REKKI in London in 2016 after more than a decade experiencing restaurant purchasing friction. The free chef app consolidates supplier catalogs, prices, communication, orders, invoices and eligible payments; its marketplace helps buyers discover wholesalers. The supplier side has evolved into OrderAI, which extracts and validates orders from email, WhatsApp, voicemail and other formats and integrates them with ERP/order-management systems. Public deal records indicate three major disclosed financings—£10m in 2017, €20m in December 2018 and €15m in 2019—roughly $55m at announcement FX, although databases split/label the financings inconsistently. REKKI remains active, led by Ronen Givon and Orat Benyamini, with public materials citing thousands of restaurants, millions of orders and an 80+ person multinational team.
Founding story
Ronen Givon spent ten years building Hummus Bros and concluded that purchasing and food-cost control—not another consumer-delivery channel—was the operational lever restaurants most needed.
Business model
Two-sided B2B food-wholesale marketplace and vertical workflow software.
Restaurant ordering app is free; supplier OrderAI/integrations and marketplace/payment services create SaaS and transaction revenue opportunities; exact rates are quote-based/private.
Traction
Company/investor materials cite thousands of restaurants and suppliers, millions of orders, users from local cafés to three-Michelin-star restaurants, and an 80+ person team across London, New York, Amsterdam and Lisbon; current exact customer/revenue metrics are not disclosed.
Latest developments
Current positioning foregrounds AI order processing for wholesalers alongside the established restaurant app, with supplier integration partnerships and active mobile listings.
▸Full profile — market position, technology, go-to-market, geography, history, ownership, risks & controversies
Market position
Active vertical SaaS/marketplace competitor to Choco, Cerve, BlueCart, MarketMan, MarginEdge and distributor-native ordering systems.
Built from restaurant operating experience and preserves existing buyer-supplier relationships instead of forcing a closed catalog; newer OrderAI meets suppliers in customers' existing order channels.
Technology
Mobile/web ordering, searchable supplier marketplace, chat, invoice/payment workflows, OCR/document and voice/email/WhatsApp extraction, validation, AI order processing and ERP integrations.
Go-to-market
Free restaurant adoption drives network supply; supplier partnerships, integrations and direct B2B sales monetize the wholesale side.
Independent restaurants through multi-site groups, and food/beverage wholesalers processing high volumes of unstructured orders.
Chefs, purchasing managers, restaurant operators, produce/bakery/meat/drink wholesalers and distributor order-entry teams.
Geography
Originated in London and has operated with teams in London, New York, Amsterdam and Lisbon; supplier directories and apps support multiple countries.
History
Underlying UK entity incorporated in 2011; REKKI operating product began in 2016; major rounds in 2017-19; expanded internationally and added payments/integrations; shifted supplier proposition toward AI-native order processing while retaining the free chef app.
Ownership
Privately held by founders/employees and investors including Benchmark, Atomico, Phoenix Court funds, Point Nine, Cherry, Creandum and Cavalry; exact cap table is private.
Risks & controversies
Restaurant economics are fragile and marketplace liquidity varies by geography. Free buyer-side monetization depends on supplier SaaS/transactions, ERP integrations and payment economics. Funding databases materially disagree on round count and USD total, so disclosed local-currency rounds are preserved.
Compiled by commissioned research from 10 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 2
by search overlap
Companies competing with REKKI for the same Google search keywords, organic and paid, via search-intersection analysis.
Customers & partners
Partnerships · 1
Relationships the company or its partners disclosed publicly — case studies, joint announcements, press.
Pricing
as listed Aug 2026Public list pricing as researched from the company's own pricing pages; negotiated and enterprise terms vary.
Timeline · 2
launches, deals, and filingsREKKI expanded from restaurant ordering into AI-native wholesaler order management.
Former restaurant operators started building the mobile ordering app.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Legal entities · 1
corporate structureCompanies House · registry record
View on Companies House ↗- Registered name
- REKKI LIMITED
- Company number
- 07849223
- Status
- Active
- Company type
- Private limited company
- Incorporated
- 16 Nov 2011
- Registered office
- Unit 3 Nw Works, 135 Salusbury Road, London, NW6 6RJ
- Nature of business (SIC)
- 82990 — Other business support service activities n.e.c.
- Previous names
- SCI-BUY LIMITED (2011–2020)
- Accounts
- last made up to 30 Jun 2025 · next due 31 Mar 2027
- Confirmation statement
- last made up to 31 Oct 2025 · next due 14 Nov 2026
Current officers · 5
- Orat Benyamini — director, appointed 11 Mar 2019
- George Henry De Frahan — director, appointed 12 Sept 2017
- Ronen Givon — director, appointed 16 Nov 2011
- Sarah Tavel — director, appointed 11 Mar 2019
- Niklas Marten Zennstrom — director, appointed 16 Dec 2018
Source: Companies House public register · retrieved 21 Aug 2026. Contains public sector information licensed under the Open Government Licence v3.0.
In the news
▸Research sources · 10
primary sources listed
- Cybake integrates with REKKICybake · partner announcement
- About REKKIREKKI · company website
- REKKI company pageREKKI / LinkedIn · company profile
- REKKI ordering app for chefsREKKI / Google Play · app store
- RekkiAtomico · investor portfolio
- Rekki portfolio profilePhoenix Court · investor portfolio
- Restaurant supplies managed by chefsCreandum · investor portfolio
- REKKI LIMITED company overviewUK Companies House · government registry
10 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does REKKI do?
- Food-and-drink wholesale operating software spanning a free restaurant ordering marketplace and AI order ingestion for suppliers.
- Who founded REKKI?
- REKKI was founded by Ronen Givon, Orat Benyamini, Noam Givon in 2016.
- Who are REKKI's investors?
- REKKI's investors include Atomico, Cavalry Ventures, Cherry Ventures, Creandum, NAP, Phoenix Court, Point Nine, Benchmark.
- Where is REKKI headquartered?
- REKKI is headquartered in London, GB.