Reggora
Allston, US · Founded 2016 · Delaware corporation · 8 known investors
Appraisal software for residential mortgages
Also known as Reggora, Inc.
Founders & leadership
Reggora was founded in 2016 by William Denslow and Will Denslow.
Board
Investors · 8
Funding
SEC filings, press & company announcements$22.8M disclosed across 3 of 4 rounds · 2017–2025
- $18MraisedSep 2025 · 4 sources
Centana Growth Partners (lead)
Source ↗
▶$4MraisedFeb 2019 · 15 investors · Other TechnologyRule 506(b)
- Peter BlacklowDirector
- Brian ZitinExecutive Officer, Director
- William DenslowExecutive Officer, Director
- Barry FinegoldExecutive Officer, Director
- Offering amount
- $4M
- Amount sold
- $4M
- First sale
- Jan 2019
- Incorporated
- Corporation, Delaware, 2016
- Federal exemptions
- 06b
▶$770KraisedFeb 2018 · 8 investors · Other TechnologyRule 506(b)
- William DenslowExecutive Officer, Director
- Peter BlacklowDirector
- Barry FinegoldExecutive Officer, Director
- Offering amount
- $850K
- Amount sold
- $770K
- First sale
- Nov 2017
- Incorporated
- Corporation, Delaware, 2016
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Reggora is an appraisal technology company that builds an all-in-one appraisal management software platform for residential mortgage valuation. The platform connects lenders and appraisers and covers the appraisal workflow end to end, including order management, payments, quality control and delivery, using automation and integrations to shorten turn times [0][2].
The company's product roadmap has extended toward faster and more flexible valuation formats. In September 2025 it announced an official release date for a 24-hour appraisal solution, scheduled for nationwide rollout in October 2025 [0]. In January 2026 it acquired Appreeze, adding virtual inspection infrastructure that supports virtual 1004D final inspections, desktop and hybrid appraisal data collection, and remote scheduling for borrowers [2][3].
Founding story
Reggora was founded by Brian Zitin and Will Denslow [0]. Before Reggora, Zitin co-founded Sonder Partners, a Greater Boston real estate brokerage built around a proprietary algorithm for targeting and selling investment properties; that experience exposed him to inefficiencies in the appraisal process and led to Reggora. Zitin has also worked at a boutique private equity firm and a large commercial real estate investment firm [1].
Business model
Reggora supplies appraisal management software to mortgage lenders, positioning itself between lenders and appraisers and handling order management, appraisal payments, quality control and delivery within one platform [0][2].
Not specified in the available sources.
Traction
Sources do not disclose customer counts, revenue or volume metrics; they note venture backing, lender partnerships and $18 million raised in September 2025 [0][1].
Latest developments
The most recent developments in the sources are the September 2025 $18 million round led by Centana Growth Partners with an October 2025 nationwide launch of a 24-hour appraisal solution, and the acquisition of Appreeze, finalized in early January 2026 and announced on February 26, 2026, which brought Appreeze founders Harrison Kennedy and Rahul Rudra into the company [0][2][3].
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Reggora describes itself, and is described in its press materials, as a leading appraisal management software platform modernizing residential real estate valuation [0][2]. Public sources reviewed do not provide independent market-share data.
Reggora positions its differentiation on speed and integration: a single platform covering the full appraisal workflow, a 24-hour appraisal offering, and in-house virtual inspection capability intended to reduce scheduling friction and accelerate loan closings [0][2].
Technology
The platform uses automation and integrations to simplify and shorten the appraisal workflow, spanning order management, payments, quality control and delivery [0]. Through the Appreeze acquisition it added proprietary virtual inspection technology supporting virtual 1004Ds and data collection for hybrid and desktop valuation products [2].
Go-to-market
Reggora sells to mortgage lenders and works to expand lender partnerships; leadership participates in industry events such as HousingWire's 2021 Spring Summit, where CEO Brian Zitin spoke on a valuations panel [0][1].
Mortgage lenders and residential real estate appraisers, with downstream effects for borrowers in the loan closing process [1][2].
Geography
Headquartered in Boston, Massachusetts, with a nationwide (US) rollout planned for its 24-hour appraisal product [0][2].
History
Reggora developed as a venture-backed startup providing software to speed up appraisals for mortgage lenders and appraisers [1]. In September 2025 it raised $18 million led by Centana Growth Partners and set an October 2025 nationwide release for its 24-hour appraisal solution [0]. In early January 2026 it closed the acquisition of virtual inspection company Appreeze, announced publicly in February 2026 [2][3].
Risks & controversies
No risks or controversies are reported in the available sources. Note that the Appreeze acquisition announcement is distributed as a paid press release [2].
Compiled by commissioned research from 4 cited public sources — announcements, filings, and press listed under research sources below.
Competitors · 1
by search overlapCompanies competing with Reggora for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 3
launches, deals, and filingsReggora acquired Appreeze, a provider of virtual inspection technology for the mortgage and appraisal industries. The deal was finalized in early January 2026 and announced on February 26, 2026. The acquisition adds virtual 1004D inspections and desktop appraisal data collection support to Reggora's platform; Appreeze founders Harrison Kennedy and Rahul Rudra joined Reggora.
Reggora announced an official release date for its new 24-hour appraisal solution, set for nationwide rollout in October 2025.
Reggora raised $18 million in a round led by Centana Growth Partners, with additional undisclosed investors. Proceeds are earmarked to accelerate the launch of its 24-hour appraisal solution, expand market presence, strengthen lender partnerships and further develop its appraisal platform.
$18M source ↗
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Legal entities · 1
corporate structureIn the news
▸Research sources · 4
primary sources listed
- Reggora Raises $18 Million in Fundingthesaasnews.com · web
4 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Reggora do?
- Boston-based appraisal management software platform connecting mortgage lenders and appraisers to streamline residential valuation.
- Who founded Reggora?
- Reggora was founded by William Denslow, Will Denslow in 2016.
- Who are Reggora's investors?
- Reggora's investors include American Family Ventures, Boston Seed Capital, Centana Growth Partners, Eastward Capital Partners, Gutbrain Ventures, Joint Effects, Tamarisc Ventures, Spark Capital.
- How much funding has Reggora raised?
- Reggora has disclosed $22.8M raised across 3 of its 4 known rounds.
- Where is Reggora headquartered?
- Reggora is headquartered in Allston, US.