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Reformation

NYSE: REFacquired by Permira

New York, US · Founded 2019 · Delaware corporation · 3 known investors

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Acquired by Permira July 2019 · terms undisclosed — undisclosed · source ↗

Reformation designs and sells sustainable women's fashion, including dresses and apparel made from eco-conscious materials, through retail, e-commerce, and wholesale channels.

Founders & leadership

Reformation was founded in 2019 by Yael Aflalo.

YAYael Aflalo
Yael AflaloFounderYael Aflalo founded Ya-Ya, a fashion brand, in 1999, and later founded Reformation in 2009, a sustainable clothing company.
SK
Shreya KadabaExecutive
HB
Hali BorensteinExecutive
JC
John CoyleExecutive
DBDavid Brisske
David BrisskeExecutive

Board

BKBrigitte Kleine
Brigitte KleineBoard directorOperating Partner at Stripes
ZA
Zipporah AllenBoard director

Investors · 3

14WreportedNew York

How we know: a partner's Signal profile · Not right? Tell us

PermirareportedSt Peter Port

How we know: the S-1 prospectus · funding news · press coverage · Not right? Tell us

Reported raises · per SEC filings

Form D private placements

$178.9M disclosed across 3 of 14 rounds · 2019–2025

▶$1.2MofferedJun 2026 · 11 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Zipporah AllenDirector
  • Hali BorensteinExecutive Officer, Director
  • John CoyleExecutive Officer, Director
  • Brigitte KleineDirector
  • Yael AflaloDirector
  • Shreya KadabaExecutive Officer, Director
  • Steve MillerDirector
Offering amount
$1.2M
First sale
May 2024
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$4.9MofferedJun 2026 · 6 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • John CoyleExecutive Officer, Director
  • Shreya KadabaExecutive Officer, Director
  • Hali BorensteinExecutive Officer, Director
  • Yael AflaloDirector
  • Brigitte KleineDirector
  • Zipporah AllenDirector
Offering amount
$4.9M
First sale
May 2023
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$194.3KofferedJun 2026 · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • John CoyleExecutive Officer, Director
  • Yael AflaloDirector
  • Zipporah AllenDirector
  • Brigitte KleineDirector
  • Shreya KadabaExecutive Officer, Director
  • Hali BorensteinExecutive Officer, Director
Offering amount
$194.3K
First sale
May 2025
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$3.8MraisedApr 2026 · 11 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Zipporah AllenDirector
  • John CoyleExecutive Officer, Director
  • Shreya KadabaExecutive Officer, Director
  • Yael AflaloDirector
  • Brigitte KleineDirector
  • Hali BorensteinExecutive Officer, Director
Offering amount
$3.8M
Amount sold
$3.8M
First sale
Dec 2025
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$30KraisedApr 2026 · 1 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Brigitte KleineDirector
  • Yael AflaloDirector
  • John CoyleExecutive Officer, Director
  • Hali BorensteinExecutive Officer, Director
  • Shreya KadabaExecutive Officer, Director
  • Zipporah AllenDirector
Offering amount
$22.2M
Amount sold
$30K
First sale
Apr 2021
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$687.5KofferedFeb 2026 · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Yael AflaloDirector
  • Shreya KadabaExecutive Officer, Director
  • Hali BorensteinExecutive Officer, Director
  • Zipporah AllenDirector
  • Brigitte KleineDirector
  • John CoyleExecutive Officer, Director
Offering amount
$687.5K
First sale
Jan 2025
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶Undisclosed amountofferedOct 2022 · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Yael AflaloDirector
  • Brigitte KleineDirector
  • John CoyleExecutive Officer, Director
  • Hali BorensteinExecutive Officer, Director
  • David BrisskeExecutive Officer, Director
  • Zipporah AllenDirector
  • Shreya KadabaDirector
Incorporated
Corporation, Delaware, 2019
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶Undisclosed amountofferedJul 2022 · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • John CoyleExecutive Officer, Director
  • Zipporah AllenDirector
  • Brigitte KleineDirector
  • Yael AflaloDirector
  • Shreya KadabaDirector
  • David BrisskeExecutive Officer, Director
  • Hali BorensteinExecutive Officer, Director
Incorporated
Corporation, Delaware, 2019
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Valuation · disclosed

Disclosed events
$746.9Mvaluation at IPOJul 2026 · $15.00/share · 424B4
filing ↗

Source: SEC prospectus filings, and round valuations the company or its investors disclosed — follow each entry's link for the claim.

Frequently asked questions

What does Reformation do?
Reformation designs and sells sustainable women's fashion, including dresses and apparel made from eco-conscious materials, through retail, e-commerce, and wholesale channels.
Who founded Reformation?
Reformation was founded by Yael Aflalo in 2019.
Who are Reformation's investors?
Reformation's investors include Stripes, 14W, Permira.
How much funding has Reformation raised?
Reformation has disclosed $178.9M raised across 3 of its 14 known rounds.
Who acquired Reformation?
Reformation was acquired by Permira.
Where is Reformation headquartered?
Reformation is headquartered in New York, US.