Reformation
NYSE: REFacquired by PermiraNew York, US · Founded 2019 · Delaware corporation · 2 known investors
Find your way into Reformation
2 people in our graph share verified history with the Reformation team — schools, employers, funds. One of them is your warm intro.
Nicholas Brownunlockedknows Yael Aflalo · together at Reformation
knows the team · via Reformation
Acquired by Permira July 2019 · terms undisclosed — undisclosed · source ↗
Reformation designs and sells sustainable women's fashion, including dresses and apparel made from eco-conscious materials, through retail, e-commerce, and wholesale channels.
Founders & leadership
Reformation was founded in 2019 by Yael Aflalo.
YA
Yael AflaloinFounderYael Aflalo founded Ya-Ya, a fashion brand, in 1999, and later founded Reformation in 2009, a sustainable clothing company.
SK
Shreya KadabaExecutive
HB
Hali BorensteininExecutive
JC
John CoyleExecutive
DB
David BrisskeExecutive
Board
BK
ZA
Zipporah AllenBoard director
Investors · 2
Reported raises · per SEC filings
Form D private placements$178.9M disclosed across 3 of 14 rounds · 2019–2025
▶$1.2MofferedJun 2026 · 11 investors · OtherRule 506(b)
▶$1.2MofferedJun 2026 · 11 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Zipporah AllenDirector
- Hali BorensteinExecutive Officer, Director
- John CoyleExecutive Officer, Director
- Brigitte KleineDirector
- Yael AflaloDirector
- Shreya KadabaExecutive Officer, Director
- Steve MillerDirector
- Offering amount
- $1.2M
- First sale
- May 2024
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$4.9MofferedJun 2026 · 6 investors · OtherRule 506(b)
▶$4.9MofferedJun 2026 · 6 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- John CoyleExecutive Officer, Director
- Shreya KadabaExecutive Officer, Director
- Hali BorensteinExecutive Officer, Director
- Yael AflaloDirector
- Brigitte KleineDirector
- Zipporah AllenDirector
- Offering amount
- $4.9M
- First sale
- May 2023
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$194.3KofferedJun 2026 · OtherRule 506(b)
▶$194.3KofferedJun 2026 · Other
Rule 506(b)Officers, directors & promoters on the filing
- John CoyleExecutive Officer, Director
- Yael AflaloDirector
- Zipporah AllenDirector
- Brigitte KleineDirector
- Shreya KadabaExecutive Officer, Director
- Hali BorensteinExecutive Officer, Director
- Offering amount
- $194.3K
- First sale
- May 2025
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$3.8MraisedApr 2026 · 11 investors · OtherRule 506(b)
▶$3.8MraisedApr 2026 · 11 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Zipporah AllenDirector
- John CoyleExecutive Officer, Director
- Shreya KadabaExecutive Officer, Director
- Yael AflaloDirector
- Brigitte KleineDirector
- Hali BorensteinExecutive Officer, Director
- Offering amount
- $3.8M
- Amount sold
- $3.8M
- First sale
- Dec 2025
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$30KraisedApr 2026 · 1 investors · OtherRule 506(b)
▶$30KraisedApr 2026 · 1 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Brigitte KleineDirector
- Yael AflaloDirector
- John CoyleExecutive Officer, Director
- Hali BorensteinExecutive Officer, Director
- Shreya KadabaExecutive Officer, Director
- Zipporah AllenDirector
- Offering amount
- $22.2M
- Amount sold
- $30K
- First sale
- Apr 2021
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$687.5KofferedFeb 2026 · OtherRule 506(b)
▶$687.5KofferedFeb 2026 · Other
Rule 506(b)Officers, directors & promoters on the filing
- Yael AflaloDirector
- Shreya KadabaExecutive Officer, Director
- Hali BorensteinExecutive Officer, Director
- Zipporah AllenDirector
- Brigitte KleineDirector
- John CoyleExecutive Officer, Director
- Offering amount
- $687.5K
- First sale
- Jan 2025
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶Undisclosed amountofferedOct 2022 · OtherRule 506(b)
▶Undisclosed amountofferedOct 2022 · Other
Rule 506(b)Officers, directors & promoters on the filing
- Yael AflaloDirector
- Brigitte KleineDirector
- John CoyleExecutive Officer, Director
- Hali BorensteinExecutive Officer, Director
- David BrisskeExecutive Officer, Director
- Zipporah AllenDirector
- Shreya KadabaDirector
- Incorporated
- Corporation, Delaware, 2019
- Federal exemptions
- 06b
▶Undisclosed amountofferedJul 2022 · OtherRule 506(b)
▶Undisclosed amountofferedJul 2022 · Other
Rule 506(b)Officers, directors & promoters on the filing
- John CoyleExecutive Officer, Director
- Zipporah AllenDirector
- Brigitte KleineDirector
- Yael AflaloDirector
- Shreya KadabaDirector
- David BrisskeExecutive Officer, Director
- Hali BorensteinExecutive Officer, Director
- Incorporated
- Corporation, Delaware, 2019
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Valuation · disclosed
Disclosed events$746.9Mvaluation at IPOJul 2026 · $15.00/share · 424B4
filing ↗Source: SEC prospectus filings, and round valuations the company or its investors disclosed — follow each entry's link for the claim.
In the news
Frequently asked questions
- What does Reformation do?
- Reformation designs and sells sustainable women's fashion, including dresses and apparel made from eco-conscious materials, through retail, e-commerce, and wholesale channels.
- Who founded Reformation?
- Reformation was founded by Yael Aflalo in 2019.
- Who are Reformation's investors?
- Reformation's investors include Stripes, Permira.
- How much funding has Reformation raised?
- Reformation has disclosed $178.9M raised across 3 of its 14 known rounds.
- Who acquired Reformation?
- Reformation was acquired by Permira.
- Where is Reformation headquartered?
- Reformation is headquartered in New York, US.