Fundraising Fox

Reformation

NYSE: REF

New York, US · Founded 2019 · Delaware corporation · 2 known investors

Founders & leadership

Reformation was founded in 2019 by Yael Aflalo.

YA
Yael AflaloFounder
SK
Shreya KadabaExecutive
HB
Hali BorensteinExecutive
JC
John CoyleExecutive
DB
David BrisskeExecutive

Board

BKBrigitte Kleine
Brigitte KleineinBoard MemberOperating Partner at Stripes
ZA
Zipporah AllenBoard director

Investors · 2

StripesNew York
Permirareported · 2 sourcesSt Peter Port

Reported raises · per SEC filings

Form D private placements

$178.9M disclosed across 3 of 14 rounds · 2019–2025

▶$1.2MofferedJun 2026 · 11 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Zipporah AllenDirector
  • Hali BorensteinExecutive Officer, Director
  • John CoyleExecutive Officer, Director
  • Brigitte KleineDirector
  • Yael AflaloDirector
  • Shreya KadabaExecutive Officer, Director
  • Steve MillerDirector
Offering amount
$1.2M
First sale
May 2024
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$4.9MofferedJun 2026 · 6 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • John CoyleExecutive Officer, Director
  • Shreya KadabaExecutive Officer, Director
  • Hali BorensteinExecutive Officer, Director
  • Yael AflaloDirector
  • Brigitte KleineDirector
  • Zipporah AllenDirector
Offering amount
$4.9M
First sale
May 2023
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$194.3KofferedJun 2026 · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • John CoyleExecutive Officer, Director
  • Yael AflaloDirector
  • Zipporah AllenDirector
  • Brigitte KleineDirector
  • Shreya KadabaExecutive Officer, Director
  • Hali BorensteinExecutive Officer, Director
Offering amount
$194.3K
First sale
May 2025
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$3.8MraisedApr 2026 · 11 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Zipporah AllenDirector
  • John CoyleExecutive Officer, Director
  • Shreya KadabaExecutive Officer, Director
  • Yael AflaloDirector
  • Brigitte KleineDirector
  • Hali BorensteinExecutive Officer, Director
Offering amount
$3.8M
Amount sold
$3.8M
First sale
Dec 2025
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$30KraisedApr 2026 · 1 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Brigitte KleineDirector
  • Yael AflaloDirector
  • John CoyleExecutive Officer, Director
  • Hali BorensteinExecutive Officer, Director
  • Shreya KadabaExecutive Officer, Director
  • Zipporah AllenDirector
Offering amount
$22.2M
Amount sold
$30K
First sale
Apr 2021
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$687.5KofferedFeb 2026 · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Yael AflaloDirector
  • Shreya KadabaExecutive Officer, Director
  • Hali BorensteinExecutive Officer, Director
  • Zipporah AllenDirector
  • Brigitte KleineDirector
  • John CoyleExecutive Officer, Director
Offering amount
$687.5K
First sale
Jan 2025
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶Undisclosed amountofferedOct 2022 · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Yael AflaloDirector
  • Brigitte KleineDirector
  • John CoyleExecutive Officer, Director
  • Hali BorensteinExecutive Officer, Director
  • David BrisskeExecutive Officer, Director
  • Zipporah AllenDirector
  • Shreya KadabaDirector
Incorporated
Corporation, Delaware, 2019
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶Undisclosed amountofferedJul 2022 · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • John CoyleExecutive Officer, Director
  • Zipporah AllenDirector
  • Brigitte KleineDirector
  • Yael AflaloDirector
  • Shreya KadabaDirector
  • David BrisskeExecutive Officer, Director
  • Hali BorensteinExecutive Officer, Director
Incorporated
Corporation, Delaware, 2019
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Founder mafia

2 people who came through Reformation went on to found or lead other companies.

Ken FoxBoard MemberFounded A10 CapitalJoseph CohenSpecial ProjectsFounded Universe

In the news

Now Public, Reformation Is Worth $886 Million. What’s Next? | Voguevogue.com · Jul 2026Permira-backed womenswear retailer Reformation valued at $886 million in NYSE debut | WTVB | 1590 AM · 95.5 FM | The Voice of Branch Countywtvbam.com · Jul 2026Reformation’s raises $210.9 million in IPO - TheIndustry.fashiontheindustry.fashion · Jul 2026Reformation raises $211M in IPO, valuing sustainable fashion brand at $886M - L.A. Business Firstbizjournals.com · Jul 2026Reformation Opens at IPO Price After Raising $210.9 Million in NYSE Debut - Bloombergbloomberg.com · Jul 2026Womenswear retailer Reformation's US IPO raises $211 million — TradingView Newstradingview.com · Jul 2026The New Apostolic Reformation Wants God's Government Backtexasobserver.org · Feb 2025

Frequently asked questions

Who founded Reformation?
Reformation was founded by Yael Aflalo in 2019.
Who are Reformation's investors?
Reformation's investors include Stripes, Permira.
How much funding has Reformation raised?
Reformation has disclosed $178.9M raised across 3 of its 14 known rounds.
Where is Reformation headquartered?
Reformation is headquartered in New York, US.