/Companies

Reform

1 known investors

Find your way into Reform

Sign up to see every warm intro you have to Reform

  • Paths you didn't know you had: your email and LinkedIn already hold routes to the Reform team. We find them for you
  • 2nd- and 3rd-degree connections: the friend-of-a-friend routes that take hours to manually find through your inbox or LinkedIn
  • Answers now, not in days: momentum is everything in a raise. Skip asking around whether someone knows someone

Days of research, done the moment you sign in, with every route ranked by how warm it is.

Reform is a conversion rate optimization form builder designed for B2B and SaaS companies to capture and qualify leads. Built by the team at FunnelEnvy, it combines CRO best practices with features like multi-step forms, conditional routing, lead enrichment, and A/B testing to improve form completion and conversion rates.

Founders & leadership

A
ArunCEO
PSPeter Suhm
Peter SuhmCofounder
BL
Bjørn LindholmCofounder

Investors · 1

Frequently asked questions

What does Reform do?
Reform is a conversion rate optimization form builder designed for B2B and SaaS companies to capture and qualify leads. Built by the team at FunnelEnvy, it combines CRO best practices with features like multi-step forms, conditional routing, lead enrichment, and A/B testing to improve form completion and conversion rates.
Who founded Reform?
Reform was founded by Arun, Peter Suhm, Bjørn Lindholm.
Who are Reform's investors?
Reform's investors include TinySeed.