Refine
New York, US · Founded 2023 · 1 known investors
Refine (joinrefine.io) is an AI-powered visual search and recommendations platform for e-commerce—not the YC open-source Refine.dev framework. It builds visual embeddings from product catalogs so storefronts can run natural-language search, image-based “shop the look” discovery, and personalized recommendations via a JS SDK and API (Shopify and similar). Blank Ventures is a named backer; both co-founders later left (CTO Jan 2026, CEO May 2026). The marketing homepage returned 404 during this research, though docs.joinrefine.io and the company LinkedIn page were still live.
Founders & leadership
Refine was founded in 2023 by Artem Demidov and Dashell Flynn.
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Artem DemidovinCo-Founder & CTOCo-founder and CTO from September 2023 to January 2026. Public posts described Refine’s Limitless Search going live with brands such as DVF and discussed agentic commerce with Blank Ventures’ Hannah Chelkowski.
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Dashell FlynninCo-Founder & CEOCo-founder and CEO from December 2023 to May 2026. Built Refine as catalog/search infrastructure so brands and AI shopping agents can retrieve products from unstructured data. Joined Phoebe in a biz-ops role in May 2026.
Investors · 1
Frequently asked questions
- What does Refine do?
- Refine (joinrefine.io) is an AI-powered visual search and recommendations platform for e-commerce—not the YC open-source Refine.dev framework. It builds visual embeddings from product catalogs so storefronts can run natural-language search, image-based “shop the look” discovery, and personalized recommendations via a JS SDK and API (Shopify and similar). Blank Ventures is a named backer; both co-founders later left (CTO Jan 2026, CEO May 2026). The marketing homepage returned 404 during this research, though docs.joinrefine.io and the company LinkedIn page were still live.
- Who founded Refine?
- Refine was founded by Artem Demidov, Dashell Flynn in 2023.
- Who are Refine's investors?
- Refine's investors include Blank Ventures.
- Where is Refine headquartered?
- Refine is headquartered in New York, US.