Reelist
Techstars '23Techstars '23Techstars '23Norfolk, US · Founded 2022 · Delaware corporation · 7 employees on LinkedIn · 7 known investors
Reelist automates social media recruitment campaigns for hiring teams, sourcing and qualifying candidates from platforms like Instagram, Facebook, and TikTok, then delivering them directly to ATS systems like Teamtailor. The platform handles campaign creation, candidate screening, and compliance for recruitment organizations.
Also known as Reelist Inc.
Founders & leadership
Board
Investors · 7
Also in the syndicate · 3
Reported raises · per SEC filings
Form D private placements$2.7M disclosed across 1 round · 2024
▶$2.7MraisedDec 2024 · 6 investors · Other TechnologyRule 506(b)
- Stephanie Campbell DoranDirector
- Catherine SchuckExecutive Officer, Director
- Sean WordenExecutive Officer, Director
- Offering amount
- $2.7M
- Amount sold
- $2.7M
- First sale
- Dec 2024
- Incorporated
- Corporation, Delaware, 2022
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Reelist operates an automated social recruiting platform that helps employers and recruitment agencies source and hire candidates through social media feeds rather than traditional job boards. Customers connect an applicant tracking system — the company names Teamtailor, Greenhouse and ClearCo among featured partners — or set up jobs directly in Reelist. The platform then automatically syncs jobs, locations and screening questions, builds ad creative from those job postings, and runs targeted paid campaigns with budget, timeline and scheduling handled by the system.
Candidates see branded job ads in their social feeds, complete screening in-app via lead ads without leaving the social channel or creating an account, and their applications flow back into the employer's ATS. Recruiters can alternatively review applicants inside Reelist, where screening answers, resumes and direct chat tools are available. Reporting covers reach, engagement, applicants and hires. Third-party descriptions characterize the product as an AI-powered platform for hiring skilled trades and frontline workers from social platforms, including helping HR teams create short-form video and build communities and referrals to reach talent on TikTok, Instagram and other networks.
The company markets industry-specific solutions for construction, environmental services, healthcare, high-volume hiring, hospitality and retail, manufacturing and warehousing, and skilled trades, and publishes case studies in hospitality, travel and leisure, supply chain, and manufacturing and warehousing.
Founding story
Reelist was founded in 2022 by Sean Worden, previously founder of OpReady and the company's CEO, and Katy Schuck, a former AOL executive. Worden has publicly framed the company's premise as the job market being inefficient for both job seekers and employers, requiring too much time to get hired and too many resources to hire.
Business model
Reelist sells a software platform to employers, staffing/recruitment agencies and their clients that runs paid social recruiting campaigns on the customer's behalf. Customers connect their applicant tracking system or create jobs directly in Reelist; the platform generates and runs ad campaigns and routes applicants back into the ATS. An agency partner program adds a revenue-share arrangement, multi-brand client management and a dedicated partner manager, and the company also maintains an ATS/technology partner track.
Customers pay to run promotions through the platform, with Reelist allocating campaign budget and spend across social channels; agency partners operate under a revenue-share plan described in the partner program.
Traction
The company cites customer-reported outcomes of 3x retention, 40% faster hiring and 30% lower cost, and publishes case studies across hospitality, travel and leisure, supply chain, and manufacturing and warehousing. Investor and press descriptions note the product is gaining attention from employers of varying size struggling to hire Gen Z workers.
Latest developments
Reelist raised a $3 million seed round with participation from current and prior backers Techstars, the Virginia Innovation Partnership Corporation, 757 Accelerate, Core Innovation Capital, The Artemis Fund and RedBud VC. The company continues to publish product and recruiting-strategy content and to expand its agency and ATS partner programs.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Reelist competes in recruitment advertising and talent acquisition technology, explicitly comparing itself with Indeed, LinkedIn, ZipRecruiter and programmatic job advertising. It focuses on frontline, skilled trades and high-volume hiring segments where employers report difficulty reaching candidates through job boards.
Reelist positions itself against job boards and programmatic job advertising by targeting passive candidates in social feeds instead of active job-board searchers, and by removing setup work: AI-generated creative, automatic campaign configuration, in-feed screening with no candidate sign-up, and applicant delivery into the employer's existing ATS so recruiters do not change workflow. The company also emphasizes that advertising spend builds the employer's own brand rather than a job board's.
Technology
The platform integrates with applicant tracking systems to sync jobs, locations and screening questions, automatically generates ad creative from job postings using AI, and configures targeting, budget and scheduling. It uses social lead ads to capture and pre-qualify candidate information without the candidate leaving the social channel or signing up, and provides in-platform review of screening answers and resumes, direct chat, and real-time reporting on reach, engagement, applicants and hires. Sources describe compliance handling and short-form video creation as part of the product.
Go-to-market
Direct sales via demo bookings on the company website, supported by a content marketing blog on social-first recruiting, plus an indirect channel through agency partners and ATS/technology partnerships (featured partners include ClearCo, Teamtailor and Greenhouse). The partner onboarding path is described as a multi-day sequence covering fit discussion, revenue-share planning, first client implementation and launch.
Employers with high-volume and hard-to-fill frontline roles — construction, environmental services, healthcare, hospitality and retail, manufacturing and warehousing, and skilled trades — as well as recruitment and staffing agencies managing multiple client brands, and HR teams seeking to reach Gen Z and passive candidates.
Geography
Headquartered in Norfolk, Virginia, with website messaging referencing global companies and teams among its customers.
History
Reelist was founded in 2022 and is based in Norfolk, Virginia. It participated in the 757 Accelerate accelerator program and received a $20,000 Commonwealth Commercialization Fund grant from the Virginia Innovation Partnership Corporation that year, followed by a $75,000 CCF grant in 2023. The Artemis Fund lists Reelist as a portfolio company since 2024. The company subsequently raised a $3 million seed round, with backers including Techstars, VIPC, 757 Accelerate, Core Innovation Capital, The Artemis Fund and RedBud VC.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 2
by search overlap
Companies competing with Reelist for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 3
launches, deals, and filingsThe Artemis Fund records Reelist as a portfolio company with a partnership beginning in 2024.
The Virginia Innovation Partnership Corporation awarded Reelist a second Commonwealth Commercialization Fund grant of $75,000.
$75K source ↗
Reelist received an initial $20,000 Commonwealth Commercialization Fund (CCF) grant from the Virginia Innovation Partnership Corporation in conjunction with its participation in the 757 Accelerate startup accelerator program.
$20K source ↗
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Legal entities · 1
corporate structure▸Research sources · 8
primary sources listed
- Reelistreelist.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Reelist do?
- Reelist is an automated social recruiting platform that runs social media hiring campaigns and delivers screened applicants into employers' ATS.
- Who are Reelist's investors?
- Reelist's investors include Core Venture Capital, Techstars, Artemis Female, Redbud VC.
- How much funding has Reelist raised?
- Reelist has disclosed $2.7M raised across 1 round.
- Where is Reelist headquartered?
- Reelist is headquartered in Norfolk, US.