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ReelData AI
Techstars '19Halifax, CA · Founded 2018 · 28 employees on LinkedIn · 5 known investors
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ReelData AI provides an AI-powered software suite for land-based aquaculture farms to optimize feeding, monitor fish biomass, manage environmental conditions, and detect health issues. The platform enables farms to increase profitability and sustainability through real-time data analytics and automated decision-making.
Also known as ReelData · ReelData AI
Founders & leadership
ReelData AI was founded in 2018 by Mathew Zimola.
Investors · 5
How we know: Buoyant Ventures Management, Llc's portfolio page · funding news · hatcheryfm.com · the VCSheet dataset · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: S2G Investments's portfolio page · funding news · hatcheryfm.com · Not right? Tell us
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: a partner's Signal profile · Not right? Tell us
Also in the syndicate · 1
Funding
SEC filings, press & company announcements$8M disclosed across 1 round · 2023
- $8MSeries AJan 2023 · 6 sources
Buoyant Ventures (lead), S2G Ventures, The Nest Family Office
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Sep 2026ReelData AI is a Halifax, Nova Scotia company that applies artificial intelligence and computer vision to land-based aquaculture, including recirculating aquaculture systems (RAS) and flow-through systems. Its software suite targets smolt, post-smolt and on-growing production, combining camera hardware with analytics intended to supply farms with real-time data and automation in a single platform.
The product line includes AI Smart Feeding (marketed as ReelAppetite), which identifies real-time population appetite and adjusts feed levels to limit waste; AI biomass monitoring (ReelBiomass / ReelWeight), a non-intrusive camera-based system that estimates fish size, weight and population distribution within hours and removes the need for manual weigh-ins; ReelStress, which combines feeding-pattern and water-quality data to flag stress triggers; and ReelHealth, which uses imaging from ReelBiomass to detect signs of stress, maturation and disease. ReelData also sells AI cameras that perform behaviour monitoring and feed counting while operating as standard IP cameras.
Founding story
The company was, in its own description, born out of an interest in sustainability and entrepreneurship and set out to address a need in the emerging land-based aquaculture market. Mathew Zimola is co-founder and CEO.
Business model
ReelData supplies an AI software suite paired with camera hardware to aquaculture farm operators, with customer engagement beginning through demo requests on its website.
Sales of the ReelData AI suite and associated AI camera systems to aquaculture farms.
Traction
At the time of its January 2023 Series A, ReelData had grown to more than 30 employees with clients of varying sizes in multiple countries. Its first commercial product, ReelAppetite, was reported to have saved customers up to $2-3 million USD in wasted feed per 10,000 MT of annual production.
Latest developments
Recent company news includes a trial of ReelWeight on rainbow trout with Fifax and a strategic partnership with Farm in a Box.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Positioned as a digital solution provider for the land-based aquaculture sector; its Series A investors described an ambition to become a leading digital solution for the industry, and the company states it has been recognized among promising aquaculture technology companies.
Technology
The platform uses computer vision and AI models applied to in-tank camera imagery. Capabilities include real-time appetite detection for automated feed adjustment, non-intrusive biomass and weight-distribution estimation built specifically for RAS and flow-through systems, integration of feeding and water-quality data for stress detection, and image-based detection of disease, maturation and stress indicators.
Go-to-market
Direct sales supported by website demo requests, plus strategic partnerships and product trials with farm operators and equipment providers such as Fifax and Farm in a Box.
Land-based aquaculture farms, including smolt, post-smolt and on-growing producers operating RAS and flow-through facilities; a referenced client operates a 3,000 MT farm, and the company cites savings benchmarks at 10,000 MT annual production scale.
Geography
Headquartered in Halifax, Nova Scotia, Canada, serving clients in multiple countries.
History
ReelData is a Halifax-based startup that appears in a Montreal accelerator directory under a 2019 cohort. It brought ReelAppetite to market as its first product and subsequently launched ReelBiomass, and in January 2023 announced an US$8M Series A led by Buoyant Ventures with S2G Ventures, which had previously invested, and The Nest Family Office.
Compiled by commissioned research from 5 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 3
launches, deals, and filingsThe company's news listing reports that Fifax will trial ReelData's ReelWeight biomass estimation product on rainbow trout.
ReelData AI and Farm in a Box announced a strategic partnership, per the company's news listing.
ReelData AI announced the close of a US$8 million Series A round led by Buoyant Ventures, with participation from S2G Ventures and The Nest Family Office, to fund development of an autonomous operating system for land-based aquaculture.
$8M source ↗
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 5
primary sources listed
- ReelData AIreeldata.ai · web
5 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does ReelData AI do?
- ReelData AI builds AI software and camera systems for land-based aquaculture farms to manage feeding, biomass and fish health.
- Who founded ReelData AI?
- ReelData AI was founded by Mathew Zimola in 2018.
- Who are ReelData AI's investors?
- ReelData AI's investors include Buoyant Ventures Management, Llc, S2G Investments, Techstars, Evergreen Climate Innovations.
- How much funding has ReelData AI raised?
- ReelData AI has disclosed $8M raised across 1 round.
- Where is ReelData AI headquartered?
- ReelData AI is headquartered in Halifax, CA.