Fundraising Fox

Reelables

YC W19500 Global

London, GB · Founded 2018 · 21 employees on LinkedIn · 6 known investors

Reelables produces smart labels with Bluetooth and cellular connectivity that provide real-time tracking and visibility for shipments, cargo, and inventory across supply chains. The labels emit encrypted signals detected by a network of over 100 million devices and support use cases spanning logistics, healthcare, manufacturing, and high-value goods tracking.

Also known as Got-Its (Reelables · Inc.)

CybersecurityEnterprise SoftwareIoTLogistics & Supply ChainSaaSUnited KingdomEurope

Founders & leadership· Y Combinator alumni (W19)

Reelables was founded in 2018 by David Stanton and Brian Krejcarek.

DSDavid Stanton
David StantonFounderDavid Stanton is founder of Reelables, which produces smart tracking labels with wireless connectivity for supply chain visibility.
BKBrian Krejcarek
Brian KrejcarekinCo-FounderFounder of Reelables, which makes Bluetooth- and cellular-connected smart labels for real-time tracking of shipments, cargo, and inventory. He previously founded wireless sensing and IoT companies, including GreenGoose and ZowPow.

Investors · 6

500 GlobalSan Francisco · $150K
Moneta VenturesFolsom · $1M – $5M
PJCProvidence · $500K – $1.5M
Raptor GroupMiami Beachvia James J. Pallotta · inferred
Y CombinatorSan Francisco · $500K
MAGIC FundreportedLos Angeles · $50K – $5M

Funding

SEC filings, press & company announcements

$10.4M disclosed across 1 of 2 rounds · 2025

Source: company announcements and press reports — follow each round's link for the claim.

Competitors · 3

by search overlap
Blecon9 shared keywordsBlecon turns the Bluetooth in frontline workers' existing devices into an asset-tracking network, capturing location and sensor data via BLE tags without installing readers or gateways. It offers logging tags for offline data capture, configurable alerts and rules (Blecon Track), and network/hotspot infrastructure that integrates with cloud platforms for operational asset tracking.
Alibaba (Link8 shared keywordsAlibaba.com operates a global B2B e-commerce marketplace that connects buyers with suppliers and manufacturers for wholesale products across multiple industries. The platform provides trade services, logistics support, payment protection, and AI-powered sourcing tools for businesses.
AlienVault7 shared keywordsAT&T is a telecommunications provider offering wireless mobile plans, smartphones, and related connectivity services to consumers. It sells devices such as the Samsung Galaxy line alongside mobile phone plans and switching offers.

Companies competing with Reelables for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

Smart label startup Reelables gains $10.4 million in Series A funding - Raptor Groupraptorgroup.com · Nov 2025Reelables has Series A at $10.4 million to upgrade supply chain tracking with smart labels - FreightWavesfreightwaves.com · Nov 2025Reelables Secures $10.4M in Series A Funding to Advance Active Smart Label Technologyfinance.yahoo.com · Nov 2025Reelables raises $10.4M to innovate supply chains with wireless smart label technology - SiliconANGLEsiliconangle.com · Nov 2025

Frequently asked questions

What does Reelables do?
Reelables produces smart labels with Bluetooth and cellular connectivity that provide real-time tracking and visibility for shipments, cargo, and inventory across supply chains. The labels emit encrypted signals detected by a network of over 100 million devices and support use cases spanning logistics, healthcare, manufacturing, and high-value goods tracking.
Who founded Reelables?
Reelables was founded by David Stanton, Brian Krejcarek in 2018.
Who are Reelables's investors?
Reelables's investors include 500 Global, Moneta Ventures, PJC, Raptor Group, Y Combinator, MAGIC Fund.
How much funding has Reelables raised?
Reelables has disclosed $10.4M raised across 1 of its 2 known rounds.
Where is Reelables headquartered?
Reelables is headquartered in London, GB.