/Companies

Reelables

YC W19500 Global

London, GB · Founded 2018 · 21 employees on LinkedIn · 15 known investors

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Reelables produces smart labels with Bluetooth and cellular connectivity that provide real-time tracking and visibility for shipments, cargo, and inventory across supply chains. The labels emit encrypted signals detected by a network of over 100 million devices and support use cases spanning logistics, healthcare, manufacturing, and high-value goods tracking.

Also known as Got-Its (Reelables · Got-Its (Reelables, Inc.) · Inc.)

Founders & leadership· Y Combinator alumni (W19)

Reelables was founded in 2018 by David Stanton and Brian Krejcarek.

DSDavid Stanton
David StantonFounderDavid Stanton is founder of Reelables, which produces smart tracking labels with wireless connectivity for supply chain visibility.
BKBrian Krejcarek
Brian KrejcarekCo-FounderFounder of Reelables, which makes Bluetooth- and cellular-connected smart labels for real-time tracking of shipments, cargo, and inventory. He previously founded wireless sensing and IoT companies, including GreenGoose and ZowPow.
SS
Steve SwinbankHead of Software
TC
Tom CarterCOO
JR
Joe RinaldiHead of Talent
SL
Sian LlewellynTalent Partner

Investors · 15

500 Globallisted by 500 GlobalPalo Alto · $150K

How we know: open dataset · 500 Global portfolio 2026-08 · Not right? Tell us

Dragon CapitalreportedFremont

How we know: Y Combinator's founder network · Not right? Tell us

MAGIC FundreportedLos Angeles · $50K – $5M

How we know: the VCSheet dataset · open dataset · 5k.vc investor directory · Y Combinator's founder network · Not right? Tell us

Moneta VCreportedTel Aviv-Yafo · $500K – $1M

How we know: Y Combinator's founder network · Not right? Tell us

Prasetia DwidharmareportedJakarta Pusat

How we know: Y Combinator's founder network · Not right? Tell us

Venture Investment AssociatesreportedPeapack

How we know: Y Combinator's founder network · Not right? Tell us

Wayra UKreportedLondon

How we know: Y Combinator's founder network · Not right? Tell us

Funding

SEC filings, press & company announcements

$10.4M disclosed across 1 of 2 rounds · 2025

Source: company announcements and press reports — follow each round's link for the claim.

Related companies · 3

Companies working in the same space as Reelables.

Legal entities · 1

corporate structure
Reelables, Inc.

In the news

Frequently asked questions

What does Reelables do?
Reelables produces smart labels with Bluetooth and cellular connectivity that provide real-time tracking and visibility for shipments, cargo, and inventory across supply chains. The labels emit encrypted signals detected by a network of over 100 million devices and support use cases spanning logistics, healthcare, manufacturing, and high-value goods tracking.
Who founded Reelables?
Reelables was founded by David Stanton, Brian Krejcarek in 2018.
Who are Reelables's investors?
Reelables's investors include 500 Global, Amigos Venture Capital, Moneta Ventures, Pioneer, PJC, Raptor Group, Y Combinator, Dragon Capital and 7 more.
How much funding has Reelables raised?
Reelables has disclosed $10.4M raised across 1 of its 2 known rounds.
Where is Reelables headquartered?
Reelables is headquartered in London, GB.