ReciMe
10 known investors
ReciMe is a mobile recipe organizer and meal planner that lets users store all their recipes in one app and automatically generate grocery lists ordered by supermarket aisle or by recipe. It targets home cooks looking to save time, reduce food waste, and eat better.
Also known as ReciMe Pty Ltd · RECIME PTY LTD · ReciMe: Recipes & Meal Planner
Founders & leadership
Investors · 10
Also in the syndicate · 6
Funding
SEC filings, press & company announcements$1.5M disclosed across 1 of 3 rounds · 2022–2024
- $1.5Mseed roundJul 2024 · 3 sources
Even Capital (lead), Deb Liu, Karl von Randow, Marissa Mayer, Paul Greenberg
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Aug 2026ReciMe is a mobile and web application that lets home cooks collect recipes from multiple sources into a single library. Its central feature is a "smart importer" that extracts ingredients and method steps from Instagram, TikTok, Facebook, YouTube and Pinterest posts, recipe websites and blogs, screenshots, photographs of handwritten recipes, and exports from other tools such as Paprika, Notes, Google Docs, Notion and Evernote. Saved recipes can be organised into cookbooks and tagged by meal type, cuisine and diet.
Beyond storage, the app generates grocery lists that are sorted by supermarket aisle or by recipe, supports in-app grocery ordering for delivery, offers a weekly meal planner with breakfast/lunch/dinner categorisation, calculates calories, protein, carbohydrates and fat per recipe, scales servings, converts between standard and metric measurements, keeps the screen awake during cooking, and syncs recipes to the cloud across devices. ReciMe is available on iOS and iPad, Android, a web application and a Chrome extension. The company does not publish its own recipes; its stated role is organising recipes that users already follow.
The company operates as ReciMe Pty Ltd, with an address listed in Melbourne, Australia, and the founding team relocated to New York City ahead of its 2024 seed round.
Founding story
ReciMe began as a lockdown project by sisters Christine and Ivy Nguyen together with their friend Will Kent, and launched in late 2021. CEO Christine Nguyen has said she had no prior startup or tech background and built the founding network by attending events and asking for introductions to advisers and investors.
Business model
ReciMe distributes a consumer app through the Apple App Store and Google Play under a freemium model: the core grocery list, meal plan and cookbook features are free, while recipe importing is capped on the free tier and unlocked with a paid subscription. The app also includes in-app grocery ordering for delivery.
Consumer subscription ("ReciMe Premium") sold via in-app purchase on a monthly or annual auto-renewing basis after a 7-day free trial requiring payment details upfront; a third-party review in January 2025 listed the annual plan at $39.99. Premium removes limits on social-media and image recipe imports and adds nutrition calculation. The free tier is limited to 5 recipe imports per week according to the company site (a reviewer cited 8 "smart" imports).
Traction
The company reported more than 500,000 US home cooks and over 100,000 unique recipes imported as of July 2024, with user retention tripling over the prior six months and a 20x increase in subscribers and revenue after introducing subscriptions. Its own site and Google Play listing later cited a community of over 10 million users. The Android app shows 1M+ downloads and a 4.8 rating from about 95,800 reviews; the iOS app shows a 4.8 rating from about 280,000 ratings.
Latest developments
A $1.5 million seed round was announced on 2 July 2024, led by New Zealand VC Even Capital with participation from Marissa Mayer, Ancestry.com CEO Deb Liu, Letterboxd founder Karl von Randow and Australian ecommerce investor Paul Greenberg, following the team's relocation to New York City and the launch of a subscription model. The Android listing was last updated 27 August 2026 and cites a community of 10 million users.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
ReciMe describes itself as the leading recipe organiser and reported over 10 million users; its Google Play listing showed a #1 top-grossing position in Food & Drink and its App Store listing showed a #23 Food & Drink chart position. A comparative review by competitor Plan to Eat rated ReciMe's importing as smooth and consistent but described its meal planner and grocery list as basic relative to dedicated meal-planning systems.
The company positions the breadth and accuracy of its recipe importing — including social video, screenshots and handwritten recipes — as its core advantage, and deliberately does not publish its own recipes, focusing instead on organising content users already source elsewhere. The founders rebuilt the app around the importer after identifying it as the most-used feature.
Technology
The product centres on an AI-based recipe importer that parses social media videos, web pages, screenshots and photos of handwritten recipes into structured ingredients and steps, alongside nutrition calculation, ingredient scaling, unit conversion, aisle-based grocery list categorisation and cloud sync across iOS, iPad, Android, web and a Chrome extension.
Go-to-market
Direct-to-consumer app store distribution with a free tier converting to subscription, supported by user testimonials and press coverage. The company introduced its subscription model in the period preceding the July 2024 seed round and said proceeds would fund faster hiring, new feature development and expanded marketing during US expansion.
Home cooks who collect recipes across social platforms, websites and physical sources and want them consolidated, plus users seeking lightweight weekly meal planning and grocery-list generation. Reviewers position it toward people whose main priority is saving and browsing recipes rather than running a comprehensive meal-planning system.
Geography
Founded and originally based in Australia, with ReciMe Pty Ltd listing an address at 3 Albert Coates Lane, Melbourne VIC 3000. The cofounding team relocated to New York City, and the seed round was raised for US growth; the app is distributed internationally and the help centre is offered in English, Spanish, Portuguese, French and German.
History
The app launched in late 2021 and raised $500,000 in pre-seed funding in 2022 from backers including LaunchVic's Alice Anderson fund and Tractor Ventures cofounder Jodie Imam. After finding that an early version had too many weakly executed features, the team rebuilt the app around the smart importer. The founders moved to New York City and announced a $1.5 million seed round in July 2024 led by Even Capital to fund US growth.
Risks & controversies
User reviews and a competitor review raise recurring issues: complaints about subscription cancellation and refunds after the free trial, perceived high annual pricing relative to alternatives, app glitches in tagging and editing, errors in calorie and serving-size calculations, and limitations in the grocery list (fixed categories, no merging of duplicate items, no automatic updates when the meal plan changes) and meal planner (single-week view only). One reviewer characterised the capped free import allowance as a bait-and-switch, and the free-import limit is described differently by the company (5 per week) and by a reviewer (8 smart imports).
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 4
launches, deals, and filingsThe seed round was led by New Zealand-based Even Capital, an existing investor, with participation from Marissa Mayer, Ancestry.com CEO Deb Liu, Letterboxd founder Karl von Randow and Paul Greenberg, to fund US growth.
$1.5M source ↗
The startup and its cofounding trio relocated to New York City, with the app reported to be used by more than 500,000 home cooks across America.
Pre-seed funding from investors including LaunchVic's Alice Anderson fund and Tractor Ventures cofounder Jodie Imam.
$500K source ↗
The app launched in late 2021 after starting as a lockdown project by Christine and Ivy Nguyen and Will Kent.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 8
primary sources listed
- ReciMerecime.app · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does ReciMe do?
- ReciMe is a recipe-organiser and meal-planning app that imports recipes from social media and builds smart grocery lists.
- Who founded ReciMe?
- ReciMe was founded by Christine Nguyen, Will Kent.
- Who are ReciMe's investors?
- ReciMe's investors include Artesian, Even Capital, Alice Anderson Fund, Tractor Ventures.
- How much funding has ReciMe raised?
- ReciMe has disclosed $1.5M raised across 1 of its 3 known rounds.