ReBokeh

Market position

ReBokeh positions itself in the assistive-technology market for the low-vision segment, arguing that roughly 90 percent of people with vision impairments retain some functional vision while most accessibility initiatives default to audio or tactile solutions. Its institutional deployments include what its partners describe as the first airport in the world (Miami International Airport) and the first U.S. aquarium (Georgia Aquarium) to offer on-site access to the app.

The product is built to preserve and amplify residual vision rather than replace it, and is designed and led by a founder with low vision. It runs on hardware users already own rather than on dedicated, costly magnification devices, and its geofenced All-Access model delivers premium functionality automatically on personal devices within partner venues at no cost to the individual.

Technology

The app processes the live camera feed of a consumer iOS or Android device and overlays user-configurable adjustments to contrast, brightness/exposure, color hue, color inversion and other parameters, combined with zoom and image stabilization; settings can be stored as presets. The organizational product uses geofencing to detect when a user is within a partner location and automatically unlock premium features on that user's personal device. Partner deployments have also included AI-generated descriptions of surrounding spaces and the ability to capture stills of labels for closer reading.

Go-to-market

Direct app-store distribution to individual users on iOS and Android, paired with institutional partnerships that provide free full-feature access inside partner venues. Partnerships announced or reported include Towson University's StarTUp at the Armory, the Smithsonian's Renwick Gallery, Houston Museum of Natural Science, Art Museum of South Texas, Miami International Airport, Georgia Aquarium, BWI Marshall Airport and The Maryland Zoo in Baltimore. Public-sector and civic channels, awards and accelerator networks have also supported visibility.

Individuals with low vision or moderate visual impairment, including people who are legally blind but retain functional sight and people experiencing age-related vision change; and organizations operating highly visual, high-traffic public spaces — airports, museums, zoos, aquariums, performing arts venues and universities — that seek to improve visual accessibility.

Geography

Headquartered in Maryland — described as Towson- and Baltimore-based — with offices at Towson University's StarTUp at the Armory. Venue partnerships are concentrated in the United States (Maryland, Florida, Georgia, Texas and Washington, D.C.), while app users are reported across 115 countries.

History

The company was founded in 2019 while Rosenberg was an undergraduate at Bucknell University. After graduating in 2020 she moved to Baltimore and continued developing the app as a side project while in a master's program at the Johns Hopkins Center for Bioengineering Innovation and Design. In 2022 she participated in Towson University's eight-week StarTUp Accelerator and subsequently took up residence at the StarTUp at the Armory. In March 2024 the company partnered with Towson University to provide free unlimited access to ReBokeh Plus within the StarTUp at the Armory. TEDCO announced investments in the company, including a $100,000 Pre-Seed Builder Fund investment in January 2025 and a $200,000 Social Impact Funds investment. Venue partnerships followed with Miami International Airport (2025), Georgia Aquarium (2025), BWI Marshall Airport and The Maryland Zoo. Rosenberg was named to a Forbes 30 Under 30 list in the social impact category, and the company was selected as an awardee for the Zero Project Awards 2026.

Risks & controversies

User reviews on the App Store have raised concerns about a required account sign-up before the free version can be launched, including questions about data handling and whether processing occurs on-device, as well as an earlier reported bug that prevented the app from functioning on a reviewer's iPhone, which the developer responded to and which the reviewer later said was resolved. Third-party business-data listings classify the company inconsistently (for example under wellness and fitness services with a fitness-related NAICS code), and report differing funding figures.