RealEyes

Market position

The company positions itself as aiming to become the global standard for human verification, and states its SDK call volume exceeds that of any other biometric or Vision AI company. In advertising, its attention and emotion metrics have been integrated by Nielsen as part of an outcomes measurement marketplace.

Realeyes cites its consent frameworks and Responsible AI practices developed for webcam attention measurement, and the resulting large GDPR-compliant real-world video dataset, as the basis for its verification and age estimation model accuracy, alongside operating scale in daily SDK calls.

Technology

Realeyes builds computer vision and deep learning models that operate through standard mobile and desktop webcams. The VerifEye product line covers face liveness detection, face matching, deepfake verification and age and gender estimation, with documentation for multiple platforms. Models are trained on what the company describes as the industry's largest GDPR-compliant, in-the-wild video dataset, drawn from over 18 million webcam sessions. The company's SDK is stated to execute more than 1 billion calls per day.

Go-to-market

Sales are directed at enterprise platforms and consumer apps through direct business development and partnerships, supported by developer documentation for SDK integration. In the advertising segment the company has gone to market through measurement partners and integrations, including Nielsen's outcomes marketplace and creative analytics partners.

Large enterprises and consumer applications with demanding legal, scale and technical requirements, including platforms needing user authentication and fraud prevention. In its advertising measurement business, customers have included brands such as Mars, AT&T, Hershey's and Coca-Cola, agencies including Ipsos, MarketCast and Publicis, and media companies such as Warner Media and Teads.

Geography

Headquartered in Europe, with a registered London address at 5 New St Square, Holborn. At the time of its 2019 financing the company had offices in New York, Boston, London and Budapest, with research and development operations in Eastern Europe, and it pursued expansion into Japan. It describes long-standing partnerships with US technology companies and strategic investment from Japanese corporates.

History

The company was founded in 2007 at Oxford University by Mihkel Jäätma, Elnar Hajiyev and Martin Salo. It built webcam-based emotion and attention measurement for the advertising industry, raising venture funding including a $12.4 million round in 2019 to expand into Japan and a later $16 million growth round. Cumulative venture funding reached $45 million, after which the company describes itself as self-funded. Realeyes shifted its core focus to human verification under the VerifEye brand, and announced the spin-out of Adverteyes as a standalone creative intelligence company.