Real Estate Business Analytics
Littleton, US · Founded 2019 · Delaware corporation · 2 known investors
Multifamily-focused data analytics platform offering business intelligence, budgeting and revenue management tools for property owners and operators.
Also known as REBA
Founders & leadership
Board
Investors · 2
Reported raises · per SEC filings
Form D private placements$20.5M disclosed across 4 of 5 rounds · 2019–2026
▶$3MraisedMar 2026 · 8 investors · Other TechnologyRule 506(b)
- David MarcinkowskiDirector
- Chris BrustExecutive Officer, Director
- Sheldon LewisDirector
- Kevork MesrobianDirector
- Dan AmedroDirector
- Stephen LefkovitsDirector
- Donald DavidoffExecutive Officer, Director
- David DearDirector
- Offering amount
- $3M
- Amount sold
- $3M
- Minimum investment
- $50K
- First sale
- Feb 2026
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$10MraisedAug 2024 · 2 investors · Other TechnologyRule 506(b)
- David DearDirector
- Donald DavidoffExecutive Officer, Director
- Stephen LefkovitsDirector
- David Patrick MarcinkowskiDirector
- Annie Laurie McCullohDirector
- Dan AmedroDirector
- Chris BrustExecutive Officer, Director
- Offering amount
- $10M
- Amount sold
- $10M
- Minimum investment
- $25K
- First sale
- Aug 2024
- Incorporated
- Corporation, Delaware, 2019
- Federal exemptions
- 06b
▶$1.6MraisedJan 2023 · 9 investors · Other TechnologyRule 506(b)
- Annie Laurie McCullohDirector
- Dan AmedroDirector
- Chris BrustExecutive Officer, Director
- David Patrick MarcinkowskiDirector
- Donald DavidoffExecutive Officer, Director
- Offering amount
- $6M
- Amount sold
- $1.6M
- Minimum investment
- $25K
- First sale
- Jan 2023
- Incorporated
- Corporation, Delaware, 2019
- Federal exemptions
- 06b
▶$6MraisedOct 2021 · 16 investors · Other TechnologyRule 506(b)
- Chris BrustExecutive Officer, Director
- Donald DavidoffExecutive Officer, Director
- Lanny GrosseExecutive Officer, Director
- Offering amount
- $6M
- Amount sold
- $6M
- Minimum investment
- $25K
- First sale
- Oct 2021
- Incorporated
- Corporation, Delaware, 2019
- Federal exemptions
- 06b
▶$2MofferedOct 2019 · Other TechnologyRule 506(b)
- Chris BrustExecutive Officer, Director
- Donald DavidoffExecutive Officer, Director
- Lanny GrosseExecutive Officer, Director
- Offering amount
- $2M
- Minimum investment
- $25K
- Incorporated
- Limited Liability Company, Colorado, 2019
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Real Estate Business Analytics (REBA) is a Littleton, Colorado-based data analytics company focused on the multifamily housing industry. The company consolidates an operator's data into a central location and offers a suite of business intelligence, budgeting, and pricing and revenue management products intended to replace spreadsheet-based workflows and fragmented data sources for multifamily leaders.
Following its December 2025 acquisition of New York City-based market analytics startup Markerr, REBA combines internal operational and asset management data with Markerr's public rent data history, demand and supply insights, and AI-driven predictive modeling. Company leadership has positioned the combined data set around compliance with the evolving regulatory environment for algorithmic rental pricing, including the Department of Justice's RealPage settlements and related laws in California, New York and Seattle.
Business model
REBA sells software and analytics products — business intelligence, budgeting, and pricing and revenue management — to multifamily owners and operators, delivering internal asset and operational data alongside external market and public rent data in a single platform.
Latest developments
In December 2025 REBA acquired Markerr, a smaller market analytics startup headquartered in New York City, in a primarily equity-based deal with a mix of cash; terms were not disclosed. The deal was announced on December 26, 2025 by co-founder and CEO Donald Davidoff. Markerr founder and CEO Brian Lichtenberger remains an investor in REBA without an operational role.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Described in industry coverage as a multifamily data platform and as an acquirer in a broader wave of consolidation in which real estate technology companies are buying analytics and data startups.
Positions its data foundation as clearly sourced and compliant with rules on algorithmic rental pricing, pairing internal asset-level operational data with market-level public rent data in one platform rather than relying on competitor-supplied data.
Technology
A centralized data platform combining a company's internal operational and asset management data with external market data, public rent data and AI/predictive modeling capabilities acquired with Markerr, which holds roughly seven years of public rent data history.
Go-to-market
Multifamily owners, operators and asset management teams; through the Markerr acquisition, REBA gained clients including Berkshire Residential, Invitation Homes, LCOR and Quarterra.
Geography
Headquartered in Littleton, Colorado, with the acquired Markerr business based in New York City and clients operating across the United States.
History
The company operates from Littleton, Colorado, and by late 2025 had grown into a multifamily analytics platform large enough to acquire Markerr, which was about five years into building its market intelligence product at the time of the deal.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Timeline · 1
launches, deals, and filingsReal Estate Business Analytics acquired Markerr, a New York City-headquartered market analytics startup with about seven years of public rent data history and clients including Berkshire Residential, Invitation Homes, LCOR and Quarterra. The transaction was primarily equity-based with a mix of cash; exact figures were not disclosed. Markerr founder and CEO Brian Lichtenberger remains an investor in REBA but has no operational role.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Legal entities · 1
corporate structureIn the news
▸Research sources · 8
primary sources listed
- Real Estate Business Analytics $10 Million funding round ...app.fundz.net · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Real Estate Business Analytics do?
- Multifamily-focused data analytics platform offering business intelligence, budgeting and revenue management tools for property owners and operators.
- Who are Real Estate Business Analytics's investors?
- Real Estate Business Analytics's investors include Blueprint Equity, Decathlon Capital Partners.
- How much funding has Real Estate Business Analytics raised?
- Real Estate Business Analytics has disclosed $20.5M raised across 4 of its 5 known rounds.
- Where is Real Estate Business Analytics headquartered?
- Real Estate Business Analytics is headquartered in Littleton, US.