Ravio

Ravio is a London-founded software company that provides compensation benchmarking and analytics to employers. Its platform pools compensation data (wages and benefits) across its employer customers, anonymized at the platform level, so that a company can compare the packages it offers against the market. Customers can filter market data and compare themselves to organizations with similar characteristics, including location, industry, funding raised and headcount growth.

The product also surfaces compensation inequalities at the individual, job type and company level, allowing customers to examine gaps by criteria such as gender or background and compare against peers. Rather than relying on one-off static data submissions, Ravio ingests data via API from customers' "source of truth" systems, including HRIS, applicant tracking and cap table management software, supporting real-time updates; at launch it stated support for 28 HR systems covering major European providers such as Workday, Personio, BambooHR, HiBob and Namely. Self-service onboarding was described as taking about 15 minutes. The company also applies its own data science processing, incorporating macro data to extrapolate trends beyond its direct market penetration, and cited internal compensation teams at large technology firms as its reference point for analytical depth.

Founding story

Ravio was founded in London. Co-founder and co-CEO Raymond Siems framed the company around hiring and retention pressures faced by scale-ups, citing the competition for talent, fast-moving markets, funding levels, the shift to remote work and "the great resignation," and a gap between public discussion of pay and diversity gaps and practical, quantified solutions.

Business model

Ravio operates a "sharing to participate" model: organizations that want access to its job benchmarking data must agree to share information about their own teams, including salary data. The core benchmarking and compensation analytics product is free, with additional paid modules layered on top in a freemium structure.

Freemium SaaS. The basic benchmarking product is free; paid pricing is based on the customer's number of employees and covers advanced features and additional modules, including two named at launch, Manage and Communicate (the latter including interactive offer functionality).

Traction

Ravio did not disclose the number of scale-ups signed up before launch but described a list of testing-phase customers including Deliveroo, TrueLayer, Flink and Zego, along with Healx, Zoomo and Plum Guide. Access was quietly opened roughly two weeks before the official launch.

Latest developments

On 26 April 2022 Ravio publicly launched its compensation benchmarking platform and announced a total of $10 million in seed funding led by Northzone, with participation from Cherry Ventures and Spark Capital. Two premium modules, Manage and Communicate, were described as planned for release in the following months.