Fundraising Fox
Rain
Founded 1998 · 213 employees on LinkedIn · 17 known investors
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Rain is a marketing agency that combines brand strategy, media buying, creative, and analytics to drive customer acquisition and growth for consumer brands. It specializes in video media across linear TV, CTV, addressable, programmatic, and YouTube, using AI-enabled proprietary tools and media performance data.
Founders & leadership
Rain was founded in 1998 by Michelle Cardinal.
Investors · 17
How we know: Nautic Partners's portfolio page · Not right? Tell us
How we know: paymentsdive.com · Not right? Tell us
How we know: Stanley Ventures's portfolio page · Not right? Tell us
How we know: a partner's Signal profile · the VCSheet dataset · Not right? Tell us
How we know: prnewswire.com · funding news · Not right? Tell us
How we know: finance.yahoo.com · funding news · Not right? Tell us
How we know: prnewswire.com · funding news · Not right? Tell us
How we know: finance.yahoo.com · funding news · Not right? Tell us
How we know: finance.yahoo.com · funding news · Not right? Tell us
Also in the syndicate · 3
Funding
SEC filings, press & company announcements- Undisclosed amountSeries CJan 2026
ICONIQ (lead), Bessemer Venture Partners, Dragonfly, Endeavor Catalyst, FirstMark, Galaxy Ventures, Lightspeed, Norwest, Sapphire Ventures
Source ↗ - Undisclosed amountseries BAug 2025
Sapphire Ventures (lead), Dragonfly, Endeavor Catalyst, Galaxy Ventures, Lightspeed, Norwest, Samsung Next
Source ↗ - Undisclosed amountSeries BApr 2025
Prosus (lead), Invus Opportunities, Nextalia Ventures, QED, Spark Growth Ventures
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Frequently asked questions
- What does Rain do?
- Rain is a marketing agency that combines brand strategy, media buying, creative, and analytics to drive customer acquisition and growth for consumer brands. It specializes in video media across linear TV, CTV, addressable, programmatic, and YouTube, using AI-enabled proprietary tools and media performance data.
- Who founded Rain?
- Rain was founded by Michelle Cardinal in 1998.
- Who are Rain's investors?
- Rain's investors include Nautic Partners, QED Investors, Stanley Ventures, Valor Capital Group, Bessemer Venture Partners, Dragonfly, Endeavor Catalyst, FirstMark Capital and 6 more.