Fundraising Fox

Rain

Founded 1998 · 213 employees on LinkedIn · 16 known investors

Find your way into Rain

25 people in our graph share verified history with the Rain team — schools, employers, funds. One of them is your warm intro.

Chris Gardnerunlockedknows Michelle Cardinal · together at University of Massachusetts Amherst (overlapped)
×10knows the team · via University of Massachusetts Amherst
knows the team · via Cmedia

Rain is a marketing agency that combines brand strategy, media buying, creative, and analytics to drive customer acquisition and growth for consumer brands. It specializes in video media across linear TV, CTV, addressable, programmatic, and YouTube, using AI-enabled proprietary tools and media performance data.

AdTechMarketing Tech

Founders & leadership

Rain was founded in 1998 by Michelle Cardinal.

MCMichelle Cardinal
Michelle CardinalinFounder & CEOMichelle Cardinal founded Cmedia in 1998 and, following a 2004 merger with Respond2, became founder and CEO of Rain Agency (formerly R2C Group), a marketing and media buying firm. She holds a BA in Communication from the University of Massachusetts at Amherst and has over 30 years of experience in advertising and media.

Investors · 16

Stanley VenturesAtlanta
Valor Capital GroupNew York · $100K – $5M
Bessemer Venture Partnersreported · 2 sourcesRedwood City · $5M – $100M
Dragonflyreported · 2 sourcesNew York City · $3M – $30M
Endeavor CatalystreportedNew York · $5.5M – $200M
FirstMark CapitalreportedNew York · $500K – $8M
Galaxy VenturesreportedNew York
ICONIQreported · 2 sourcesSan Francisco
Lightspeed Venture Partnersreported · 2 sourcesMenlo Park · $1.7M – $87M
QEDreportedAlexandria
Samsung NextreportedSan Jose · $100K – $5M
Sapphire Venturesreported · 2 sourcesMenlo Park · $5M – $20M

Also in the syndicate · 4

Invus OpportunitiesNextalia VenturesNorwestProsuslead

Funding

SEC filings, press & company announcements

Source: company announcements and press reports — follow each round's link for the claim.

In the news

Rain CEO says stablecoin payments reach more than 100,000 merchants without them knowing it | The Blocktheblock.co · Aug 2026Stablecoin firm Rain boosts valuation to $1.95b in latest fundraisefinance.yahoo.com · Jan 2026Rain Raises $250 Million at $1.95 Billion Valuation for Stablecoin Payments Expansionfinance.yahoo.com · Jan 2026Rain Raises $250M Series C to Scale Stablecoin-Powered Payments Infrastructure for Global Enterprisesprnewswire.com · Jan 2026Fintech Rain Raises $58 Million to Fuel Stablecoin Push on Visa Networkfinance.yahoo.com · Aug 2025Rain raises $75M in equity funding | Payments Divepaymentsdive.com · Apr 2025

Frequently asked questions

What does Rain do?
Rain is a marketing agency that combines brand strategy, media buying, creative, and analytics to drive customer acquisition and growth for consumer brands. It specializes in video media across linear TV, CTV, addressable, programmatic, and YouTube, using AI-enabled proprietary tools and media performance data.
Who founded Rain?
Rain was founded by Michelle Cardinal in 1998.
Who are Rain's investors?
Rain's investors include Stanley Ventures, Valor Capital Group, Bessemer Venture Partners, Dragonfly, Endeavor Catalyst, FirstMark Capital, Galaxy Ventures, ICONIQ and 4 more.