Quip

quip is a consumer oral-care brand that sells electric toothbrushes and complementary dental products directly to consumers through its own online store at getquip.com. Its toothbrush line spans sonic models at several price points — a Sonic Toothbrush starting at $21.25, an Ultra Lite Sonic Electric Toothbrush from $60, an Ultra Next Generation Smart Sonic Electric Toothbrush from $100, and a Kids Sonic Toothbrush from $25 — plus an oscillating format, the Rev Oscillating Toothbrush, from $50. Brushes are offered in multiple colorways.

Beyond brushes, the catalog covers consumables and adjacent oral-care items: Ultra EasyClick brush pod refill heads and Rev oscillating brush heads from $8, standard soft brush head refills from $7, Daily Strengthening Anticavity Toothpaste from $7 in cool mint and fresh watermelon, Rapid Dissolvable Whitening Strips from $22 in 8% peroxide and peroxide-free versions, a refillable woven string floss, and water flossers. Products are also merchandised as bundles, including a Family Sonic Set (adult plus kids sonic brush) from $39.31, a Rev Daily Duo (Rev brush plus water flosser) from $72.25, and an Ultra Lite Daily Duo from $80.75.

Business model

Direct-to-consumer sales of oral-care hardware and consumables, with a subscription option for recurring refill and replacement deliveries. The company promotes building an electric toothbrush subscription for a 15% saving and offers free shipping on a customer's first subscription order, alongside bundle discounts of up to $25.

Revenue comes from one-time and subscription purchases of toothbrushes, brush heads, toothpaste, floss, whitening strips and flossers, with recurring refill subscriptions and multi-product bundles used to raise order value and repeat purchase.

Traction

The company states it is the dentist-recommended electric toothbrush for more than 12 million people and displays 9,119 customer reviews on its storefront.

Latest developments

Recent additions to the line include the Rev smart oscillating toothbrush with a companion oscillating brush head refill, and a new refillable woven string floss in mint and watermelon, together with a reformulated Daily Strengthening Anticavity Toothpaste.