Quip
Brooklyn, US · 6 known investors
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quip makes sonic electric toothbrushes and related oral-care products sold directly to consumers, including the Ultra Lite Sonic Toothbrush with replaceable brush pods, LED pressure sensor, and multiple cleaning intensities. Products are sold via optional subscription with refill and shipping plans.
Also known as getquip · quip
Founders & leadership
Investors · 6
Funding
SEC filings, press & company announcements- Undisclosed amountSeries BSep 2021Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Aug 2026quip is a consumer oral-care brand that sells electric toothbrushes and complementary dental products directly to consumers through its own online store at getquip.com. Its toothbrush line spans sonic models at several price points — a Sonic Toothbrush starting at $21.25, an Ultra Lite Sonic Electric Toothbrush from $60, an Ultra Next Generation Smart Sonic Electric Toothbrush from $100, and a Kids Sonic Toothbrush from $25 — plus an oscillating format, the Rev Oscillating Toothbrush, from $50. Brushes are offered in multiple colorways.
Beyond brushes, the catalog covers consumables and adjacent oral-care items: Ultra EasyClick brush pod refill heads and Rev oscillating brush heads from $8, standard soft brush head refills from $7, Daily Strengthening Anticavity Toothpaste from $7 in cool mint and fresh watermelon, Rapid Dissolvable Whitening Strips from $22 in 8% peroxide and peroxide-free versions, a refillable woven string floss, and water flossers. Products are also merchandised as bundles, including a Family Sonic Set (adult plus kids sonic brush) from $39.31, a Rev Daily Duo (Rev brush plus water flosser) from $72.25, and an Ultra Lite Daily Duo from $80.75.
Business model
Direct-to-consumer sales of oral-care hardware and consumables, with a subscription option for recurring refill and replacement deliveries. The company promotes building an electric toothbrush subscription for a 15% saving and offers free shipping on a customer's first subscription order, alongside bundle discounts of up to $25.
Revenue comes from one-time and subscription purchases of toothbrushes, brush heads, toothpaste, floss, whitening strips and flossers, with recurring refill subscriptions and multi-product bundles used to raise order value and repeat purchase.
Traction
The company states it is the dentist-recommended electric toothbrush for more than 12 million people and displays 9,119 customer reviews on its storefront.
Latest developments
Recent additions to the line include the Rev smart oscillating toothbrush with a companion oscillating brush head refill, and a new refillable woven string floss in mint and watermelon, together with a reformulated Daily Strengthening Anticavity Toothpaste.
▸Full profile — market position, technology, go-to-market
Market position
Positioning centers on dentist recommendation, a subscription model that automates refill delivery, refillable and replaceable components (EasyClick brush pods, refillable floss), and a range spanning both sonic and oscillating brush technologies at accessible price points.
Technology
Sonic and oscillating powered toothbrush designs, including a "next generation smart" sonic model and a smart oscillating brush described as offering precision cleaning, plus replaceable click-in brush pod heads and water flossers.
Go-to-market
Online direct sales via getquip.com, supported by subscription incentives (free first-order shipping, 15% subscription discount), bundle pricing, customer review content, and social commerce through an on-site Instagram shopping feed. Marketing positions the products as dentist-recommended.
Retail consumers seeking everyday oral care, including adults and children (a dedicated kids sonic brush is sold) and households buying family bundles; travel-oriented buyers are addressed with TSA-approved whitening strips.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsquip added a refillable woven string floss, offered in mint and watermelon.
quip listed the Rev oscillating toothbrush as a new product, alongside a matching Rev oscillating brush head refill and a Rev Daily Duo bundle pairing the brush with a water flosser.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 1
primary sources listed
- Quipgetquip.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Quip do?
- Direct-to-consumer oral care brand selling electric toothbrushes, flossers, toothpaste and refills on subscription.
- Who founded Quip?
- Quip was founded by Simon Enever.
- Who are Quip's investors?
- Quip's investors include ACME Capital, Black Jays Ventures, Evolution VC Partners, Ranch Ventures, Sand Hill Angels, SuperAngel.Fund.
- Where is Quip headquartered?
- Quip is headquartered in Brooklyn, US.