Qualifio
Founded 2011 · 59 employees on LinkedIn · 2 known investors
Qualifio operates a European first- and zero-party data collection platform that lets consumer brands' marketing teams build interactive and gamified experiences to engage audiences and collect consented data. It serves consumer brands seeking to know and reward their communities through interactive marketing.
Also known as Qualifio SA
Founders & leadership
Qualifio was founded in 2011 by Serge Rapaille.
Board
Investors · 2
Also in the syndicate · 1
Company profile
researched Aug 2026Qualifio is a Belgium-based software-as-a-service platform used by consumer brands, publishers, media companies and agencies to create and publish interactive marketing campaigns and collect first- and zero-party data. Marketing teams can build more than 50 interactive formats — including quizzes, polls, tests, contests, arcade games, multimedia galleries and gamified landing pages — without technical skills, publish them across websites, mobile apps and social channels, and route the resulting consented data into their own systems.
The platform emphasises GDPR-compliant data collection, campaign statistics, and integrations with adjacent marketing stack components such as SSO, CRM, marketing automation, DMP, CMP and analytics tools, either through standard connectors or custom work by an in-house team. In 2021 Qualifio added "Plus" features aimed at database enrichment and recurring engagement through reward programmes. The company has begun embedding AI in the product, starting with AI-generated quiz questions and answer options, with additional announced capabilities covering AI content generation and campaign translation, pre-publication campaign health checks and custom analytics dashboards, and a set of autonomous "Qualifio Agents" for campaign setup and optimisation built on the Ibexa Agentic Platform and slated for later in 2026, with an early adopter programme for existing customers.
Founding story
Qualifio was founded in Belgium in 2011 by Olivier Simonis and Serge Rapaille, two friends who started the company in a cellar with the conviction that interactivity could engage consumers and move them through the conversion funnel. The founders set out to give marketers accessible tools for a different way of doing marketing, launching a SaaS platform for creating and multichannel publishing of interactive campaigns. Olivier Simonis served as CEO and Serge Rapaille as CTO in the early years.
Business model
Qualifio sells access to its campaign-creation and data-collection platform to brands, media groups and agencies, positioning the tool as a component of their data architecture that feeds collected first- and zero-party data into their CRM and other systems. It is described as a SaaS platform used daily by customer marketing teams, complemented by services such as a studio team and tailored integration work.
Software-as-a-service platform sold to consumer brands, publishers and agencies.
Traction
More than 400 companies use the platform, a figure the company also reported at the time of its 2018 Series A. Customer-reported outcomes cited on its site include a media group qualifying more than 3 million CRM subscribers, Qualifio accounting for around 45% of leads generated for one publisher's brands, contest conversion rates of 5-10%, a 50% newsletter opt-in rate, 16,000 reward-programme members in three months, and 5.5 million users reached in one year. Headcount grew from a team of 40 in 2018 to around 70-80 employees.
Latest developments
Qualifio is rolling out AI functionality in its platform: AI-generated quizzes are live, with AI campaign content and translation, campaign health checks and custom analytics dashboards announced as coming soon, and Qualifio Agents for autonomous campaign setup and optimisation, built on the Ibexa Agentic Platform, planned for later in 2026 with an early adopter programme for existing customers starting in September.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Qualifio describes itself as the leading European first- and zero-party data collection platform for consumer brands; a third-party European startup directory has characterised it as one of the fastest-growing SaaS scale-ups in Belgium and the leading interactive marketing and data collection platform in Europe. Since 2023 it operates within the QNTM Group of AdTech and MarTech companies.
Positioning centres on breadth of interactive formats (50+), usability for non-technical marketers, GDPR-compliant consented data capture in a context of third-party data deprecation, and integration breadth that pushes collected data into customers' existing CRM, DMP and CMP tools rather than holding it in silos.
Technology
A no-code web platform offering 50+ interactive campaign formats (quizzes, polls, tests, games, galleries, gamified landing pages), multichannel publication to websites, apps and social networks, forms and opt-in management for GDPR-compliant consent capture, campaign statistics, and integrations with CMS, CRM, marketing automation, DMP, CMP, SSO and analytics systems. AI features include prompt-based quiz generation, with announced content generation, translation, campaign health checks, analytics dashboards and autonomous agents built on the Ibexa Agentic Platform.
Go-to-market
Direct sales and demo requests through its website, supported by in-house sales, sales development, customer success, customer education and indirect sales functions, plus content marketing including a blog, customer success stories and seasonal campaign inspiration resources.
Marketing, CRM and digital teams at consumer brands, media and publishing groups, sports organisations and agencies, across sectors including FMCG, media, retail and sport. Named or cited customers include Unilever, RTBF, Bonnier Publications, Adopt, Kinepolis, FC Barcelona, Carrefour, L'Oréal, Decathlon, VRT, TF1 and CD Leganés.
Geography
Headquartered in Louvain-la-Neuve, Belgium, with three offices across Europe as of its about page; offices have included Paris, Madrid, Amsterdam and Ghent over time, and the 2018 funding was intended to expand activity into Germany and Scandinavia. Customers are consumer brands and media across Europe, with campaign programmes cited in markets including Italy.
History
After launching its platform in 2011 from Louvain-la-Neuve, Qualifio expanded internationally between 2011 and 2016, opening offices in Paris and Madrid (an Amsterdam office was also in place by 2018). The company was self-financed until January 2018, when it raised a EUR 3 million Series A from Volta Ventures and SRIW to fund product development and expansion into Germany and Scandinavia. In 2020, after roughly ten years at the helm, co-founders Olivier and Serge handed leadership to Quentin as CEO and Laurent as CTO, supported by a management team. Qualifio launched its Plus features for reward programmes and database enrichment in 2021. In 2023 it joined the QNTM Group, a group of AdTech and MarTech companies, and moved into shared QNTM offices in Louvain-la-Neuve and Paris alongside Actito.
Compiled by commissioned research from 6 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 5
by search overlap
Companies competing with Qualifio for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 7
launches, deals, and filingsQualifio moved into the QNTM houses in Louvain-la-Neuve and Paris, sharing offices with Actito.
Qualifio became part of the QNTM Group, described as an ecosystem of companies in the AdTech and MarTech sectors.
Qualifio launched its Plus features, enabling marketing teams to enrich their database and foster recurring interactions with customers through reward programmes.
After about ten years, co-founders Olivier Simonis and Serge Rapaille passed leadership to Quentin as CEO and Laurent as CTO, supported by a management team.
Qualifio, previously self-financed, raised EUR 3 million in Series A funding from Ghent-based Volta Ventures and SRIW, the investment arm of Belgium's Walloon Region. Proceeds were earmarked for platform development and geographic expansion into Germany and Scandinavia.
Qualifio started with an office in Louvain-la-Neuve, then opened offices in Paris and Madrid between 2011 and 2016.
Qualifio launched a SaaS platform for engaging audiences and collecting data through easy creation and multichannel publication of 40+ campaign formats such as quizzes, competitions, forms, video galleries and animated games.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 6
primary sources listed
- Qualifioqualifio.com · web
6 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Qualifio do?
- Belgian SaaS platform for interactive, gamified marketing campaigns that collect first- and zero-party consumer data.
- Who founded Qualifio?
- Qualifio was founded by Serge Rapaille in 2011.
- Who are Qualifio's investors?
- Qualifio's investors include Volta Ventures.