Qonversion
Founded 2019 · 13 employees on LinkedIn · 6 known investors
Qonversion provides a unified analytics platform that consolidates subscription data from multiple sources into real-time dashboards and reports. It serves data analysts and subscription businesses with tools for revenue tracking, customer segmentation, and marketing attribution.
Also known as Qonversion Inc.
Investors · 6
Also in the syndicate · 4
Funding
SEC filings, press & company announcements- Undisclosed amountseed roundDec 2021
Flashpoint
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Aug 2026Qonversion operates a subscription growth platform for mobile-first companies, combining in-app purchase infrastructure, a no-code paywall and onboarding builder, A/B experimentation, remote configuration and real-time subscription analytics in a single product. Its SDKs handle product retrieval, purchases and entitlement checks, while server-side components communicate with Apple and Google to validate receipts and keep subscription statuses current. Additional modules include a subscribers CRM with user-level transactions, webhooks and APIs for exporting subscription data, Apple Search Ads attribution, LTV predictions, cohort analysis, an AI growth assistant, and Refund Keeper, which shares usage data with Apple to contest refund requests.
The platform supports iOS, Android, React Native, Flutter, Unity, Capacitor and Cordova, and offers cross-platform access management through Stripe and Paddle integrations as well as a web-to-app redemption flow that converts web checkout tokens into in-app entitlements via Universal Links. Out-of-the-box integrations connect Qonversion to attribution, analytics and marketing tools including AppsFlyer, Adjust, Amplitude, Mixpanel, Segment, Braze, Firebase, Branch, Singular, Slack, Amazon S3 and generic webhooks. The company states the platform is SOC 2 Type II certified and backed by a 99.99% uptime SLA.
Company-published figures cite more than 3,000 apps as of 2024 and 5,000+ apps and over $1B in annually tracked revenue on more recent pages, with 2B+ users tracked. Named customers and case studies include AIBY, Skyeng, Intervals Fitness and the Parenting by Iben Sandahl app.
Founding story
Qonversion was founded in 2019 by Eugene Virnik, Michael Stysin and Sam Mejlumyan. The company's own account attributes its origin to the founders' experience building subscription apps, where fragmented tooling, complex billing APIs and engineering-dependent experimentation made it difficult to understand what drove revenue; the response was a unified platform covering the subscription lifecycle. Co-founder and CEO Michael Stysin has framed the opportunity around the growing complexity of subscription infrastructure as app store policies change.
Business model
Qonversion sells software-as-a-service to app publishers, offering a free forever tier with no credit card required plus paid plans and a sales-assisted enterprise motion ("Contact Sales"/"Talk to Sales"). The company describes its pricing as transparent and its free tier as part of a model in which it grows as its customers grow.
Subscription-based platform pricing tied to usage by mobile app publishers, with a free entry tier and paid/enterprise tiers accessed through sales.
Traction
Company-reported adoption grew from roughly 160 live apps in 2020 to nearly 1,000 in December 2021, 3,000+ by 2024 and 5,000+ on current site materials, with over $1B in tracked annual revenue and 2B+ users tracked. Its open-source iOS SDK repository has about 280 stars and 23 forks. Published case studies report a 2x subscription revenue increase at Intervals Fitness, a 2x sales increase for the Parenting by Iben Sandahl app, and 10x faster app launches at Skyeng.
Latest developments
Recent product additions promoted by the company include No-Codes 2.0, the no-code paywall builder, LTV predictions, cohort analysis, Refund Keeper and an AI Growth Assistant, alongside Stripe and Paddle integrations and a web-to-app purchase redemption flow in the iOS SDK.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Positions itself as a one-stop subscription monetisation stack for mobile apps, spanning purchase infrastructure, paywall building, experimentation and analytics rather than a single point tool.
Emphasises an integrated stack in which paywall building, experimentation and analytics interoperate; no-code paywall and onboarding changes deployable without app store releases; revenue-based statistical significance in experiments rather than click-through metrics; native SDK coverage across seven platforms; IDFA-independent Apple Search Ads attribution; automated refund defence; and stated 99.99% uptime SLA and SOC 2 Type II certification.
Technology
Native SDKs for iOS, Android, React Native, Flutter, Unity, Capacitor and Cordova, plus REST APIs and webhooks. Server-side integration with Apple and Google handles native in-app payment processing and subscription status synchronisation. The No-Code Builder SDK renders drag-and-drop paywalls and onboarding screens with native UI, driven by remote configs. Machine-learning LTV forecasting, cohort and funnel analytics run on real-time subscription data. A web-to-app redemption mechanism issues emailed HTTPS Universal Link tokens (rejecting custom URL schemes) that the SDK exchanges server-side for entitlements, with defined handling for expired, already-consumed, invalid, network-error and retryable outcomes and a reissue UI.
Go-to-market
Product-led acquisition through a free tier, self-serve signup and developer documentation, sample apps, tutorials, migration guides and public GitHub SDK repositories, complemented by a sales team for larger accounts and customer case studies. Following its 2021 round the company said it would build a commercial team to accelerate international expansion.
Mobile subscription app publishers and developers, from individual developers on the free tier to portfolio operators and larger app companies such as AIBY and Skyeng.
Geography
Headquartered in London at the time of its 2021 funding round, with stated expansion targets across the US, Europe and APAC. The company describes itself as remote-first and serves apps worldwide.
History
Founded in 2019, Qonversion reported its first 100 apps in 2020 and about 160 live apps by late 2020. In December 2021 it announced a €1.7m (£1.45m) round led by Flashpoint VC and Visionaries Club, at which point it had nearly 1,000 live apps and planned to expand engineering and build a commercial team for the US, Europe and APAC. The company's timeline cites reaching $1B in annual tracked revenue in 2022 and more than 3,000 apps in 2024, with later site figures citing 5,000+ apps.
Risks & controversies
Company materials note dependence on Apple and Google app store policies and payment rules; co-founder Michael Stysin has said changing store policies and potential third-party acquiring for in-app monetisation are expected to increase infrastructure complexity. Adoption and revenue figures cited across the company's own pages are inconsistent (3,000+ versus 5,000+ and 10K+ apps).
Compiled by commissioned research from 6 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsThe London-based subscription data platform announced a €1.7m (£1.45m) round to strengthen its engineering team and build a commercial team supporting expansion in the US, Europe and APAC.
Qonversion was founded in 2019 with the stated aim of simplifying in-app subscription implementation and analytics for mobile apps.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 6
primary sources listed
- Qonversionqonversion.io · web
6 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Qonversion do?
- Qonversion is a subscription management and analytics platform for mobile apps, covering paywalls, A/B tests and revenue data.
- Who are Qonversion's investors?
- Qonversion's investors include Smart Partnership Capital, Visionaries Club.