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Pymetrics

Acquired

New York, US · Founded 2013 · Delaware corporation · 4 known investors

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Develops neuroscience-based human capital assessment software that enables companies to hire the best employees.

Also known as pymetrics

Founders & leadership

Pymetrics was founded in 2013 by Julie J. Yoo and Frida E. Polli.

JJ
Julie J. YooCo-founder
FE
Frida E. PolliCo-founder

Board

SK
Samir KaulBoard director
BM
Barbara MarderBoard director

Investors · 4

Reported raises · per SEC filings

Form D private placements

$44.1M disclosed across 2 of 3 rounds · 2015–2018

$40MraisedOct 2018 · 5 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Barbara MarderDirector
  • Alex CrissesDirector
  • John SpinaleDirector
  • Frida E. PolliExecutive Officer, Director, Promoter
  • Samir KaulDirector
Offering amount
$40M
Amount sold
$40M
First sale
Aug 2018
Incorporated
Corporation, Delaware, 2013
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$4.1MraisedDec 2015 · 9 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Samir KaulDirector
  • Barbara MarderDirector
  • Julie J. YooExecutive Officer, Director, Promoter
  • Frida E. PolliExecutive Officer, Director, Promoter
Offering amount
$5M
Amount sold
$4.1M
First sale
Dec 2015
Incorporated
Corporation, Delaware, 2013
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Company profile

researched Aug 2026

Pymetrics is a New York City-based company that built game-based, neuroscience-derived assessments used by employers for candidate screening, matching and placement. Candidates play a series of short exercises — including virtual money transactions and keyboard-click tasks — that are designed to measure attributes such as memory, emotion detection, risk-taking and focus. According to the company, the games assess 50 cognitive, emotional and social traits and can be played on the web or a smartphone; a full assessment requires completing 12 games.

Results are processed by the company's data-science algorithms and compared with profiles of a company's top performers in order to identify suitable candidates. Employers use the output to decide which candidates to hire for specific roles, while job seekers can use it to identify companies and job types matching their traits. Pymetrics stated its technology is five to 10 times more predictive than résumé reviews or questionnaires, and that algorithmic rather than human evaluation of results is intended to reduce bias in hiring.

Founding story

Pymetrics was founded in 2013 by two MIT-trained researchers, Frida Polli and Julie Yoo. Polli, who holds an MBA from Harvard and a PhD in neuroscience from Suffolk University in Boston, has said she was unable to find computer-based career-matching tools while considering her own professional transition, and observed that businesses were still using decades-old methods to screen and place workers. She teamed with MIT classmate Julie Yoo, who became chief data scientist, to build the company.

Business model

Pymetrics sold assessment software to employers, which used the game-based evaluations to screen and match candidates for open roles; job seekers played the games at no stated cost to see which companies and job types matched their profile.

Employer-facing assessment software.

Traction

More than 25 companies were using Pymetrics' assessments as of early 2017, including Unilever, which digitized its North American entry-level screening process around the platform.

Latest developments

Pymetrics was acquired by Harver, alongside a period of consolidation in the recruiting technology sector that also included SilkRoad Technology's acquisition of Entelo and Mitratech's acquisition of TalentReef. Pymetrics customers are directed to Harver.com for assessment solutions.

Full profile — market position, technology, go-to-market, geography, history

Market position

Pymetrics was one of a group of AI-driven recruiting technology vendors, and was included in CNBC's inaugural Upstart 25 list of promising young start-ups in 2017 at number 14.

The company positioned game-based measurement of behavioral and cognitive traits, analyzed algorithmically, as an alternative to résumé screening and questionnaires, claiming five to 10 times greater predictiveness and algorithms free of gender and ethnic bias to limit unconscious bias in interviewing and hiring.

Technology

Online and smartphone-delivered neuroscience games measuring memory, emotion detection, risk-taking, focus and other traits, combined with proprietary data-science and AI algorithms that compare a candidate's profile against profiles of a company's top performers.

Go-to-market

Pymetrics sold directly to enterprise employers, including large consumer packaged-goods companies, for use in entry-level and other candidate screening processes.

Enterprise employers hiring at volume, including consumer packaged-goods companies such as Unilever, plus job seekers who play the assessments.

Geography

Headquartered in New York City, with customers including Unilever North America.

History

Founded in 2013 in New York City, Pymetrics attracted employer customers including Unilever North America, which used the platform to screen entry-level candidates. By February 2017 the company had raised $8.85 million and was named to CNBC's inaugural Upstart 25 list, ranking 14th. In September 2017 it raised a further $8 million, bringing reported total funding to $17 million. The company was later acquired by Harver; its login page now directs customers to Harver.com for assessment solutions.

Compiled by commissioned research from 4 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Customers using platformFeb 201725 companies
Games completed per assessmentSep 201712 games
Total funding raisedSep 2017$17M
Traits assessed per candidateFeb 201750 cognitive, emotional and social traits

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Timeline · 3

launches, deals, and filings
Jan 2022
Harver acquires Pymetrics

Harver acquired Pymetrics; Pymetrics' login page directs users to Harver.com for assessment solutions.

source ↗

Feb 2017
Named to CNBC Upstart 25 list of promising young start-ups

Pymetrics was ranked 14th on CNBC's inaugural Upstart 25 list.

source ↗

Jan 2017
Unilever North America uses Pymetrics to screen entry-level candidates

Unilever North America partnered with Pymetrics to digitize screening of entry-level candidates using neuroscience-based games analyzed by AI, followed by recorded interviews and in-person screening.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

Legal entities · 1

corporate structure
PymetricsDelaware

In the news

Research sources · 4

primary sources listed

4 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Pymetrics do?
New York-based maker of neuroscience game-based, AI-analyzed hiring assessments; acquired by Harver.
Who founded Pymetrics?
Pymetrics was founded by Julie J. Yoo, Frida E. Polli in 2013.
Who are Pymetrics's investors?
Pymetrics's investors include ETS Strategic Capital, JAZZ Venture Partners, General Atlantic, Workday Ventures.
How much funding has Pymetrics raised?
Pymetrics has disclosed $44.1M raised across 2 of its 3 known rounds.
Where is Pymetrics headquartered?
Pymetrics is headquartered in New York, US.