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Purposely.ai
Techstars '23Brooklyn, US · 5 employees on LinkedIn · 1 known investors
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Purposely.ai provides AI-powered analytics and creative optimization for digital advertising, helping marketers identify which creative elements drive performance and automate ad testing and deployment across platforms.
Also known as Purposely · Purposely.ai
Investors · 1
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026Purposely.ai is a Brooklyn, New York-based software company that provides creative intelligence and workflow automation for media and creative strategists. Its platform connects to a customer's advertising accounts, produces a near-real-time audit of historical ad performance, and identifies which individual components of creative assets — such as specific text copy phrases or visual elements like a waterfront background — correlate with performance against a selected KPI. Insights are produced for image, video, and text assets.
Beyond analysis, the product covers creative production and deployment: users can select components they want emphasized and generate new ad concepts via generative AI, route assets through stakeholder approval workflows with automated enforcement of creative specs and copy compliance, and batch-launch ads across ad sets, campaigns, and multiple ad accounts through platform APIs. The company also offers a Slackbot and a Microsoft Teams agent that generate charts, summaries, ad concepts, custom testing frameworks, monthly or quarterly recap reports, and custom commands and workflows. It is categorized across advertising platforms, advertising services, artificial intelligence, marketing automation, and social media advertising.
Business model
Purposely.ai sells software to advertisers and agencies, with a pricing page and a demo-request motion on its website. Reported use is subscription-style ongoing access to creative analysis, reporting, approval, and ad-deployment features, including engagements that began as pilots or beta partnerships before broader adoption.
Traction
Published customer cases report outcomes including a 185% ROAS increase for an outdoor apparel brand, a 55% reduction in cost-per-lead (from $8.22 to $3.67) with 118 leads generated in just over a month for a lead-generation advertiser, roughly one hour saved per client report (12-16 hours per month) at a paid social consultancy, 50% time savings at an agency running Facebook ads for 30+ healthcare brands, and an agency winning a $200,000 client engagement. The company is listed as pre-seed stage with 1-10 employees.
Latest developments
Content published in 2026 includes a customer story on an outdoor apparel brand increasing ROAS by 185% (February 2026) and perspectives pieces on creative diversification best practices for Meta (May 2026) and Meta ad algorithm changes that increase the weight of creative volume and differentiation (April 2026). The website notes the product now extends beyond ads to other content channels.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Purposely.ai positions itself as a granular creative-intelligence layer for advertisers, emphasizing component-level attribution and transparency in AI-driven creative analysis as an alternative to manual pivot-table reporting and intuition-based creative decisions. Its published perspectives frame creative diversification and volume as increasingly central to Meta ad performance.
The company emphasizes component-level insight (rather than asset-level reporting), an end-to-end loop from data connection through insight, generative creative iteration, approval workflow, and multi-account ad launch, plus delivery inside Slack and Microsoft Teams. Its content also stresses transparency, criticizing 'black-boxing' in AI for creative industries.
Technology
The platform applies computer vision and natural language processing to break ad creatives into constituent components and attribute performance to them at the component level across image, video, and text. Generative AI is used to produce new creative iterations built around selected high-performing components. Integrations with ad platform APIs support both data ingestion and automated ad launch, and the product is surfaced through a Slackbot and a Teams agent. Publicly observed web technologies include Webflow, Amazon Web Services, Cloudflare, Google Tag Manager, Google Workspace, and jQuery.
Go-to-market
Direct sales through website demo requests, supported by published customer stories, perspectives, and educational content on Meta advertising and AI. Early adoption came through beta and pilot engagements with agencies, which in turn use the tool in their own client reporting and new-business pitches.
Media and creative strategists, performance marketers, and paid social teams — particularly digital and marketing agencies serving multiple clients, plus brand advertisers. Named users in published customer material include agencies M+R (nonprofit-focused digital marketing), MP&F Strategic Communications, Open Oceans, Stackmatix, FASTG8/Smart Media Tech, and Laura Carpenter Consulting, and the outdoor apparel brand Fjällräven.
Geography
Headquartered in Brooklyn, New York, with listed locations in Brooklyn and Manhattan (Union Square), New York.
History
The company was founded in 2022 and began publishing perspectives content that year. It engaged MP&F Strategic Communications as an early beta partner in the fall of 2022, published customer stories from 2024 onward, and has continued publishing customer and perspectives content through 2026. It is associated with Techstars, which lists the company on its job board at pre-seed stage.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Related companies · 2
Companies working in the same space as Purposely.ai.
Timeline · 2
launches, deals, and filingsCompany website states its granular creative insights now cover 'any other content channel' in addition to ads, delivered alongside a Slackbot and Microsoft Teams agent.
Nashville-based marketing and communications agency MP&F Strategic Communications engaged Purposely in the fall of 2022 as an early beta partner to manage a client portfolio running Facebook ads for 30+ healthcare brands.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Purposely.aipurposely.ai · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Purposely.ai do?
- Purposely.ai is an AI platform that analyzes ad creative at the component level and generates and launches new ads.
- Who are Purposely.ai's investors?
- Purposely.ai's investors include Techstars.
- Where is Purposely.ai headquartered?
- Purposely.ai is headquartered in Brooklyn, US.