Pull Logic

Pull Logic offers an AI-native supply chain decision platform focused on "availability optimization" — keeping the right products in the right locations ahead of demand shifts and supply disruption. The company positions the product not as a reporting or analytics layer but as a decision and execution engine that senses risk, determines a response, and acts across inventory, assortment and deployment.

The platform combines demand sensing, lost-sales and true-demand detection, substitution intelligence, and autonomous execution by specialized AI agents that handle replenishment, substitutions and exception handling in a closed loop. It also includes a digital twin for simulating network scenarios and comparing a customer's current process against AI-driven alternatives before changes are committed, with trade-offs measured in service, inventory and revenue terms. Pull Logic markets two forward-looking KPIs derived from Georgia Tech research: Product Availability Readiness (PAR), a score for how much future demand a network is ready to serve and where exposure exists, and Robust Autonomy Period (RAP), a measure of how long a network can operate autonomously by SKU and node before service or revenue is at risk. The company frames these as replacements for backward-looking service metrics and static days-of-stock measures.

Business model

Pull Logic supplies enterprise software that layers on top of a customer's existing systems rather than replacing them. Deployment is described as ERP-agnostic with a go-live window of four to six weeks and no ERP changes required, and the company markets measurable return within the same quarter as deployment.

Traction

Company-published outcome claims include reduction in unproductive inventory, faster shipping times, recovery of lost sales, higher product availability, and 3x ROI within the first year, based on stated customer results and pilots (the company notes results vary by customer, data quality and deployment scope). Executives at TYM Tractors and YANMAR America are quoted describing earlier identification of availability gaps and improved inventory and dealer planning. Pull Logic, with IDEA, was selected by NAED to build ProjectNexus.

Latest developments

NAED selected the joint venture of IDEA and Pull Logic to build ProjectNexus, described as the first industry-owned middleware solution giving the electrical channel real-time visibility into order status from manufacturer to job site. The company also promoted a webinar, "Beyond AI: Building a More Connected Electrical Supply Chain," dated August 27, 2026.