Pulley
YC W20San Francisco, US · Founded 2020 · 68 employees · Hiring · 9 known investors
Pulley is a cap table and equity management platform for founders and finance leaders to manage ownership, tokens, and stakeholders from seed stage to scale. The platform handles dilution modeling, compliance, SAFE agreements, and liquidity events for growing companies.
Also known as Prolific Labs (DBA Snowball)
Founders & leadership· Y Combinator alumni (W20)
Pulley was founded in 2020 by Yin Wu and Grant Oladipo.
YW
Yin Wuin𝕏Co-founder & CEOYin Wu founded multiple companies through Y Combinator and had one acquired by Microsoft in 2015, where she worked as a principal engineer developing machine learning applications for mobile products. She studied computer science at Stanford before leaving to launch her first startup in 2011.
GO
Grant OladipoFounder
Investors · 9
Dria VenturesNew Yorkvia Megan Maloney · inferred
La FamigliaBerlin
Recall CapitalSan Bruno · $300K – $1Mvia Somrat Niyogi · inferred
Y CombinatorSan Francisco · $500K
BoxGroupreportedNew York · $1M
Fifth WallreportedLos Angeles · $250K – $100Mvia Dan Wenhold · led
Founders FundreportedSan Francisco · $500K – $5M
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General CatalystreportedSan Francisco · $30M
South Park CommonsreportedSan Francisco · $1M – $10M
Founder mafia
The Pulley mafia →9 people who came through Pulley went on to found or lead other companies.
Yin WuFounderFounded Echo Locker +1Charlie GuoStaff AI EngineerFounded Crowdmade +1Bhairav MehtaSales Development RepresentativeFounded CharacterQuilt +1Austin MillsLead Product ManagerFounded Codes Health +1Dominic SavoieSoftware EngineerFounded ListRunnerTi ZhaoProductFounded Kip HealthAli AhmedProduct ManagerFounded PantheonEdvard ErikssonGrowth LeadFounded riftDima YanovskySoftware Engineer InternFounded Prox
Competitors · 7
by search overlapEqvista1542 shared keywordsEqvista provides equity management software and 409A valuation services for startups and private companies. The platform combines cap table management, company valuations, and compliance tools to help founders manage ownership from formation through pre-IPO.
SmartAsset1360 shared keywordsFisher Investments is a global money management and financial advisory firm that provides portfolio management, financial planning, and retirement planning services primarily to high-net-worth individuals and institutional clients. The firm manages investments across equities, fixed income, and blended accounts using an active, forward-looking investment approach.
Qapita1122 shared keywordsQapita provides equity and cap table management software, offering companies tools for onboarding, data migration, and ongoing administration of their equity records. It is presented as an alternative to platforms like Carta.
Interactive Strength Acquires Ergatta845 shared keywordsFidelity provides brokerage and investing services for individual retail investors, including commission-free online trading of US stocks and ETFs and fractional share purchases starting at $1. It positions itself as a personal finance and investment provider serving customers pursuing long-term financial goals.
Cake700 shared keywordsCake Equity offers a platform for investors to manage their portfolios, combining investment tracking, contract and document management, and stakeholder communications. It targets venture investors managing multiple holdings.
Intuit®687 shared keywordsIntuit develops financial software products—including TurboTax, Credit Karma, QuickBooks, and Mailchimp—for consumers and small businesses to manage taxes, credit, accounting, and marketing. It serves approximately 100 million customers worldwide.
Secfi585 shared keywordsSecfi offers liquidity and financing solutions for startup executives and founders, including equity analysis, tailored financing that lets holders retain ownership, and tax strategies around events such as QSBS status. It also provides market intelligence on startups and equity, and can extend its financing and liquidity offerings to a company's employees as a benefit.
Companies competing with Pulley for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Pulley do?
- Pulley is a cap table and equity management platform for founders and finance leaders to manage ownership, tokens, and stakeholders from seed stage to scale. The platform handles dilution modeling, compliance, SAFE agreements, and liquidity events for growing companies.
- Who founded Pulley?
- Pulley was founded by Yin Wu, Grant Oladipo in 2020.
- Who are Pulley's investors?
- Pulley's investors include Dria Ventures, La Famiglia, Recall Capital, Y Combinator, BoxGroup, Fifth Wall, Founders Fund, General Catalyst and 1 more.
- Where is Pulley headquartered?
- Pulley is headquartered in San Francisco, US.