Pulley
YC W20San Francisco, US · Founded 2020 · 68 employees · Hiring · 10 known investors
Find your way into Pulley
862 people in our graph share verified history with the Pulley team — schools, employers, funds. One of them is your warm intro.
Paul Kwanunlockedknows Yin Wu · together at Stanford University (overlapped)
×11knows the team · via Stanford University
Pulley is a cap table and equity management platform for founders and finance leaders to manage ownership, tokens, and stakeholders from seed stage to scale. The platform handles dilution modeling, compliance, SAFE agreements, and liquidity events for growing companies.
Also known as Prolific Labs (DBA Snowball)
Founders & leadership· Y Combinator alumni (W20)
Pulley was founded in 2020 by Yin Wu and Grant Oladipo.
YW
Yin Wuin𝕏Co-founder & CEOYin Wu founded multiple companies through Y Combinator and had one acquired by Microsoft in 2015, where she worked as a principal engineer developing machine learning applications for mobile products. She studied computer science at Stanford before leaving to launch her first startup in 2011.
GO
Grant OladipoinCo-founder & President
Investors · 10
Dria VenturesNew Yorkvia Megan Maloney · inferred
La FamigliaBerlin
Recall CapitalSan Bruno · $300K – $1Mvia Somrat Niyogi · inferred
Y CombinatorSan Francisco · $500K
BoxGroupreportedNew York · $1M
Fifth WallreportedLos Angeles · $250K – $100Mvia Dan Wenhold · led
Founders Fundreported · 3 sourcesSan Francisco · $500K – $5M
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General Catalystreported · 2 sourcesSan Francisco · $30M
South Park CommonsreportedSan Francisco · $1M – $10M
Stripereported · 2 sources
Funding
SEC filings, press & company announcements$40M disclosed across 1 of 3 rounds · 2022
- $40MSeries BJul 2022 · 3 sources
Founders Fund (lead), Stripe
Source ↗ - Undisclosed amountseedJun 2022Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Founder mafia
The Pulley mafia →9 people who came through Pulley went on to found or lead other companies.
Yin WuFounderFounded Echo Locker +1Charlie GuoStaff AI EngineerFounded Crowdmade +1Bhairav MehtaSales Development RepresentativeFounded CharacterQuilt +1Austin MillsLead Product ManagerFounded Codes Health +1Dominic SavoieSoftware EngineerFounded ListRunnerTi ZhaoProductFounded Kip HealthAli AhmedProduct ManagerFounded PantheonEdvard ErikssonGrowth LeadFounded riftDima YanovskySoftware Engineer InternFounded Prox
Competitors · 8
by search overlap
Eqvista1542 shared keywordsEqvista provides software for equity management, cap table administration, and valuations for private companies. The platform enables structured tender offers that give employees and investors liquidity while maintaining company control over participation, pricing, and cap table integrity.
SmartAsset1360 shared keywordsFisher Investments is a global money management and financial advisory firm that provides portfolio management, financial planning, and retirement planning services primarily to high-net-worth individuals and institutional clients. The firm manages investments across equities, fixed income, and blended accounts using an active, forward-looking investment approach.
Corporatefinanceinstitute1256 shared keywordsCorporate Finance Institute offers an online specialization program teaching finance professionals how to integrate environmental, social, and governance (ESG) factors into financial analysis, valuation, and investment decision-making. The program covers ESG frameworks, sustainability integration, greenhouse gas accounting, and climate risk management across eight core courses.
Qapita1122 shared keywordsQapita provides a platform for managing cap tables and investor relations, serving companies that need to track equity ownership and shareholder information.
Interactive Strength Acquires Ergatta845 shared keywordsFidelity offers an online brokerage platform for retail investors to trade US stocks, ETFs, options, mutual funds, bonds, CDs, and crypto ETPs, with $0 commission on online US stock and ETF trades. It provides trading across web, desktop, and mobile alongside research tools, professional coaching, and advisory services.
Cake700 shared keywordsCake Equity offers a platform for investors to manage their portfolios, combining investment tracking, contract and document management, and stakeholder communications. It targets venture investors managing multiple holdings.
Intuit®687 shared keywordsIntuit develops financial software products—including TurboTax, Credit Karma, QuickBooks, and Mailchimp—for consumers and small businesses to manage taxes, credit, accounting, and marketing. It serves approximately 100 million customers worldwide.
Secfi585 shared keywordsSecfi offers liquidity and financing solutions for startup executives and founders, including equity analysis, tailored financing that lets holders retain ownership, and tax strategies around events such as QSBS status. It also provides market intelligence on startups and equity, and can extend its financing and liquidity offerings to a company's employees as a benefit.
Companies competing with Pulley for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Pulley, a Carta rival, is shutting downtechcrunch.com · Sep 2026Frequently asked questions
- What does Pulley do?
- Pulley is a cap table and equity management platform for founders and finance leaders to manage ownership, tokens, and stakeholders from seed stage to scale. The platform handles dilution modeling, compliance, SAFE agreements, and liquidity events for growing companies.
- Who founded Pulley?
- Pulley was founded by Yin Wu, Grant Oladipo in 2020.
- Who are Pulley's investors?
- Pulley's investors include Dria Ventures, La Famiglia, Recall Capital, Y Combinator, BoxGroup, Fifth Wall, Founders Fund, General Catalyst and 2 more.
- How much funding has Pulley raised?
- Pulley has disclosed $40M raised across 1 of its 3 known rounds.
- Where is Pulley headquartered?
- Pulley is headquartered in San Francisco, US.