Public

Veo (veo.co) provides recording, livestreaming and analysis tools for team sports. Its core hardware product, the Veo Cam 3, is an all-in-one camera with built-in AI that records video, follows the action without a camera operator and supports livestreaming from matches and training sessions. A second capture option, Veo Go, uses two iPhones as an automated recording kit and is offered on a monthly subscription, with hardware included free on annual plans.

Footage is uploaded automatically after a match to the Veo Editor, where AI tags key moments — such as goals, shots, scrums, tries, faceoffs, touchdowns and turnovers, depending on the sport — so coaches and teams can review plays, watch highlights, tag players and share feedback. Paid add-ons extend the platform: Veo Live enables livestreaming with team logos and sponsor overlays, and Veo Analytics 2 provides team and player data linked to video. Content is organised around a "Clubhouse" workspace with admin, editor and member roles, and a consumer-facing Veo app where clubs can publish recordings and gain followers. Privacy controls let clubs set recordings to public or private and make a Clubhouse public, unlisted or private; recordings can be shared to Facebook, WhatsApp, X or email, or via view-only links that do not require a Veo account to watch.

The product supports football, rugby, lacrosse, basketball, American football, hockey and other team sports, and the company also publishes customer case studies, a blog and product update notes.

Business model

Veo sells camera hardware together with recurring subscriptions. The Veo Cam 3 is available as a one-time camera purchase combined with a monthly Team subscription, while Veo Go is sold as a monthly subscription with hardware provided free on annual plans. Optional paid add-ons include Veo Live for streaming and Veo Analytics 2 for team and player data. Customers can buy online or book a call with sales, and promotional bundles pair a free Veo Cam 3 with a minimum 12-month Team subscription plus a 12-month Veo Analytics 2 subscription and a carbon tripod.

Recurring subscription revenue (Team plans, Veo Go plans, and add-ons such as Veo Live and Veo Analytics 2) alongside one-time hardware sales of cameras and accessories; subscriptions renew at standard rates after promotional 12-month terms.

Latest developments

Veo announced Veo Analytics 2, a new Veo app for players, and a two-phone Veo Go setup together in a single product event covered on its "Rewatch Play by Play" broadcast. A promotional bundle offering a free Veo Cam 3 with the Veo Analytics 2 package (football only, requiring a Veo Cam 3, a 5.2m carbon tripod and minimum 12-month Team and Veo Analytics 2 subscriptions) is stated as valid until 30 September 2026.