Provide
Founded 2014 · 215 employees on LinkedIn · 2 known investors
Provide offers financing (including conventional and SBA loans) and banking products to small business owners looking to start, acquire, or expand their businesses. It also provides pre-qualification tools and advisory support for entrepreneurs.
Also known as Provide, a division of Fifth Third Bank, National Association
Investors · 2
Company profile
researched Aug 2026Provide operates as a division of Fifth Third Bank, National Association, offering an integrated set of financial products aimed at making it easier to start, acquire, and run a practice or small business. Its core offerings are financing — including conventional and SBA loans — and banking, described as a suite of customized financial products, with deposit products provided by Fifth Third Bank, member FDIC. Financing use cases listed by the company include practice acquisition (or buying into a business), equipment, refinancing of business debt, commercial real estate purchase, tenant improvements, ground-up construction, and equity cash-out. The company also markets a branded payment product, the Provide Card, and offers insurance products through Fifth Third Insurance Agency, Inc., a wholly-owned non-bank subsidiary of Fifth Third Bank, underwritten by unaffiliated third-party carriers; borrowers are not required to purchase insurance from an affiliate as a condition of a loan.
The customer-facing funnel centers on an online pre-qualification tool that the company says can produce a financing pre-qualification in as little as two minutes with no impact on the applicant's credit score. During onboarding, users identify their industry — dental, veterinary, medical, optometric, funeral home, insurance, investment advisory, or childcare center — and whether they are an established owner or an aspiring owner. Provide's terms of service describe the business as offering financial services to healthcare practices, and its medical vertical page markets acquisition financing with up to 100% financing, working capital, and six months of interest-only payments. The company also publishes an editorial library of articles and FAQs on practice ownership topics such as veterinary practice start-up costs, financing and growing a veterinary hospital, and customer loyalty and marketing practices.
Business model
Provide originates loans as a lender — the terms define "Lender" as Provide, a division of Fifth Third Bank, National Association — and offers deposit and banking products provided by Fifth Third Bank, plus insurance products distributed through Fifth Third Insurance Agency. Customers register for accounts on the Provide site to access services, with the online pre-qualification flow serving as the entry point.
Latest developments
In November 2025 Provide published a post marking Fifth Third's top customer service recognition. The company's terms and conditions were last updated on October 9, 2025.
▸Full profile — market position, technology, go-to-market, geography
Market position
Provide is positioned as a specialist lender and banking provider for healthcare and professional practice owners, operating within Fifth Third Bank rather than as an independent institution.
Vertical specialization in medical and dental practice financing, an integrated combination of lending, banking, card and insurance products, and a fast digital pre-qualification process; acquisition financing terms marketed include up to 100% financing, working capital and six months of interest-only payments.
Technology
Provide runs a web platform with registered user accounts, session management, an online business credit application, a digital pre-qualification tool delivering results in as little as two minutes without a credit-score impact, and a "Collaborator Access" feature allowing third parties such as advisors to participate in the process. Terms also reference beta features made available to users.
Go-to-market
Direct online acquisition through a self-serve pre-qualification and account sign-up flow segmented by industry and owner status, supported by content marketing (articles and FAQs on practice ownership and financing) and customer testimonials. Provide works alongside customers' outside advisors during transactions.
Healthcare practice owners and other small business owners, both established and aspiring. The onboarding flow lists dental, veterinary, medical, optometric, funeral home, insurance, investment advisory, and childcare center industries; testimonials come from dentists in Minnesota and Michigan.
Geography
United States; customer testimonials reference practices in Plymouth, Minnesota and Grand Blanc, Michigan. Insurance products are noted as not offered in all states.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 1
launches, deals, and filingsProvide published an article titled "Provide celebrates Fifth Third's top customer service recognition."
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Providegetprovide.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Provide do?
- Provide, a division of Fifth Third Bank, offers financing and banking products to healthcare and small business practice owners.
- Who are Provide's investors?
- Provide's investors include Clocktower Ventures, Montage Ventures.