Fundraising FoxProtiv
New York, US · Founded 2020 · 4 known investors
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Protiv is a performance-pay platform for trade businesses such as landscaping, painting, and building contractors that sets job budgets, tracks crew progress in real time, and calculates bonuses funded by labor savings. It integrates with existing payroll and job systems, giving workers mobile visibility into targets and earned bonuses while managers approve payouts through built-in guardrails.
Founders & leadership
Protiv was founded in 2020 by David Franco-Julian.
Board
Investors · 4
Funding
SEC filings, press & company announcements$6M disclosed across 2 of 4 rounds · 2023–2025
- Undisclosed amountPre-SeedApr 2024 · 2 sourcesSource ↗
▶$3.7MraisedMay 2025 · 24 investors · Other TechnologyRule 506(b)
- Michael FortinberryExecutive Officer, Director
- Eugeen BernanDirector
- David FrancoExecutive Officer
- Aaron StromDirector
- Offering amount
- $4.3M
- Amount sold
- $3.7M
- First sale
- Apr 2025
- Incorporated
- Corporation, New York, 2020
- Federal exemptions
- 06b
▶$2.3MraisedJan 2024 · 4 investors · Other TechnologyRule 506(b)
- Eugeen BernanDirector
- Michael FortinberryDirector
- Aaron StromDirector
- David FrancoExecutive Officer
- Offering amount
- $2.3M
- Amount sold
- $2.3M
- Minimum investment
- $300K
- First sale
- Dec 2023
- Incorporated
- Corporation, New York, 2020
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
In the news
Frequently asked questions
- What does Protiv do?
- Protiv is a performance-pay platform for trade businesses such as landscaping, painting, and building contractors that sets job budgets, tracks crew progress in real time, and calculates bonuses funded by labor savings. It integrates with existing payroll and job systems, giving workers mobile visibility into targets and earned bonuses while managers approve payouts through built-in guardrails.
- Who founded Protiv?
- Protiv was founded by David Franco-Julian in 2020.
- Who are Protiv's investors?
- Protiv's investors include Early Light Ventures, Las Olas Venture Capital, Lightbank, Parameter Ventures.
- How much funding has Protiv raised?
- Protiv has disclosed $6M raised across 2 of its 4 known rounds.
- Where is Protiv headquartered?
- Protiv is headquartered in New York, US.