Protico

Protico is a Taipei-based company offering a product-native community layer that brands add to their own websites and applications. Its core product, the Community Lobby, is installed with a single script tag or through no-code integration tools and places real-time chat, channels, comments, voting and governance, gamification and AI-agent participation directly on a product page, without redirects to a third-party app. The company positions the Lobby as an alternative to isolated chatbots: rather than answering one visitor at a time, questions, answers and reactions remain visible to subsequent visitors, accumulating reusable community context alongside moderator and AI-agent replies. Configuration options include interface customization, token-gating and moderation rules, and the company emphasizes customer ownership of the social graph, user interactions and community insights.

A second line of business, Protico Ads, is a cross-site native advertising network in Taiwan that places ads inside community lobbies across partner platforms. The company frames it as community-native advertising, distinct from content-recommendation native ad widgets such as article-end or sidebar recommendation units, and benchmarks it against closed-platform feed, search and display inventory. Campaigns start at a $50 daily minimum, and the company states cross-community campaigns can be launched in one to two days.

A third-party startup directory describes Protico as a Web3 chatting network and native community infrastructure that lets AI agents and users communicate across web2 and web3 applications, bridging Web3 CRM and Web3 commerce by linking chats and social assets to wallets for address-to-address chat and social graphs.

Business model

B2B software. Brands and platforms install Protico's embedded community layer, with plans and a free tier or free trial advertised alongside paid tiers; a separate advertising network monetizes the resulting cross-site community inventory.

Two disclosed revenue lines: subscription plans for the embedded Community Lobby product (free signup and trial leading to paid plans), and Protico Ads, a cross-site native ad network sold to brands with a $50/day minimum budget and scalable spend.

Traction

The company reports 100+ brands running live Community Lobbies, 3M+ daily users, 150M+ monthly visits across Protico-powered pages, and 50+ partner community networks in its ad network.

Latest developments

Alongside the embedded community product, the company markets Protico Ads, a cross-site community-native advertising network spanning 50+ partner platforms in Taiwan, and targets vibe-coding and AI startups as a customer segment.