Fundraising Fox

Protein2O

Chicago, US · Founded 2013 · Delaware corporation

Protein2o produces protein-infused water drinks that combine whey protein isolate with electrolytes for hydration, marketed as a low-calorie post-workout and daily protein option. It targets athletes and fitness-focused consumers seeking muscle recovery and protein intake without high sugar.

Founders & leadership

Protein2O was founded in 2013 by Bob Kral.

BKBob Kral
Bob KralinFounder
RM
Robert M. KralNamed on SEC filing

Board

GC
Greg CarstensenBoard director
SK
Scott KeplingerBoard director
JS
Joseph SuheyBoard director
DA
David A. BaumBoard director

Reported raises · per SEC filings

Form D private placements

$4.7M disclosed across 2 rounds · 2016–2017

$4.3MraisedMar 2018 · 12 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Greg CarstensenDirector
  • Matthew SuheyDirector
  • Robert M. KralExecutive Officer, Director, Promoter
  • Scott KeplingerDirector
  • Robert E. KralExecutive Officer
Offering amount
$4.3M
Amount sold
$4.3M
Sales commissions
$200K
Placement agents
City Capital Advisors, LLC
First sale
Aug 2017
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$475KraisedApr 2016 · 5 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Greg CarstensenDirector
  • Robert M. KralExecutive Officer, Director, Promoter
  • Scott KeplingerDirector
  • Joseph SuheyDirector
  • David A. BaumDirector
Offering amount
$1.8M
Amount sold
$475K
First sale
Apr 2016
Incorporated
Corporation, Delaware, 2013
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Competitors · 5

by search overlap
Eatthis262 shared keywordsEat This, Not That! is a content and media site that publishes articles about food, nutrition, restaurants, groceries, and fitness advice for consumer audiences. The site covers topics including healthy eating guides, weight loss tips, restaurant reviews, and fitness routines.
Womenshealthmag195 shared keywordsWomen's Health is a media brand publishing articles, guides, podcasts, and video series on fitness, nutrition, beauty, and health topics aimed at women. It also offers subscription-based (WH+) workout and nutrition plans covering strength training, muscle building, and longevity.
Menshealth181 shared keywordsMen's Health is a media publication producing editorial content on fitness, health, nutrition, and wellness aimed at a male audience, covering topics such as workouts, weight loss, and medical trends. It also offers a daily email newsletter with workouts, weight loss advice, and meal plans.
Redcliffe Lifetech160 shared keywordsRedcliffe Labs is a diagnostic services company offering doctor-curated health checkup packages, genetic and pathology testing, along with expert consultation, AI assistance, and personalized health guidance. It serves patients across India with accessible, affordable diagnostics, including a women-centric platform.
Instacart152 shared keywordsInstacart operates a marketplace connecting grocery retailers with customers who order food and household items for same-day delivery or in-store pickup, serving millions of households across North America through partnerships with over 350 retailers.

Companies competing with Protein2O for the same Google search keywords, organic and paid, via search-intersection analysis.

Frequently asked questions

What does Protein2O do?
Protein2o produces protein-infused water drinks that combine whey protein isolate with electrolytes for hydration, marketed as a low-calorie post-workout and daily protein option. It targets athletes and fitness-focused consumers seeking muscle recovery and protein intake without high sugar.
Who founded Protein2O?
Protein2O was founded by Bob Kral in 2013.
How much funding has Protein2O raised?
Protein2O has disclosed $4.7M raised across 2 rounds.
Where is Protein2O headquartered?
Protein2O is headquartered in Chicago, US.