Protein2O
Chicago, US · Founded 2013 · Delaware corporation
Protein2o produces protein-infused water drinks that combine whey protein isolate with electrolytes for hydration, marketed as a low-calorie post-workout and daily protein option. It targets athletes and fitness-focused consumers seeking muscle recovery and protein intake without high sugar.
Founders & leadership
Protein2O was founded in 2013 by Bob Kral.
BK

Bob KralinFounder
RM
Robert M. KralNamed on SEC filing
Board
GC
Greg CarstensenBoard director
SK
Scott KeplingerBoard director
JS
Joseph SuheyBoard director
DA
David A. BaumBoard director
Reported raises · per SEC filings
Form D private placements$4.7M disclosed across 2 rounds · 2016–2017
▶$4.3MraisedMar 2018 · 12 investors · OtherRule 506(b)
▶$4.3MraisedMar 2018 · 12 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Greg CarstensenDirector
- Matthew SuheyDirector
- Robert M. KralExecutive Officer, Director, Promoter
- Scott KeplingerDirector
- Robert E. KralExecutive Officer
- Offering amount
- $4.3M
- Amount sold
- $4.3M
- Sales commissions
- $200K
- Placement agents
- City Capital Advisors, LLC
- First sale
- Aug 2017
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$475KraisedApr 2016 · 5 investors · OtherRule 506(b)
▶$475KraisedApr 2016 · 5 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Greg CarstensenDirector
- Robert M. KralExecutive Officer, Director, Promoter
- Scott KeplingerDirector
- Joseph SuheyDirector
- David A. BaumDirector
- Offering amount
- $1.8M
- Amount sold
- $475K
- First sale
- Apr 2016
- Incorporated
- Corporation, Delaware, 2013
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 5
by search overlapEatthis262 shared keywordsEat This, Not That! is a content and media site that publishes articles about food, nutrition, restaurants, groceries, and fitness advice for consumer audiences. The site covers topics including healthy eating guides, weight loss tips, restaurant reviews, and fitness routines.
Womenshealthmag195 shared keywordsWomen's Health is a media brand publishing articles, guides, podcasts, and video series on fitness, nutrition, beauty, and health topics aimed at women. It also offers subscription-based (WH+) workout and nutrition plans covering strength training, muscle building, and longevity.
Menshealth181 shared keywordsMen's Health is a media publication producing editorial content on fitness, health, nutrition, and wellness aimed at a male audience, covering topics such as workouts, weight loss, and medical trends. It also offers a daily email newsletter with workouts, weight loss advice, and meal plans.
Redcliffe Lifetech160 shared keywordsRedcliffe Labs is a diagnostic services company offering doctor-curated health checkup packages, genetic and pathology testing, along with expert consultation, AI assistance, and personalized health guidance. It serves patients across India with accessible, affordable diagnostics, including a women-centric platform.
Instacart152 shared keywordsInstacart operates a marketplace connecting grocery retailers with customers who order food and household items for same-day delivery or in-store pickup, serving millions of households across North America through partnerships with over 350 retailers.
Companies competing with Protein2O for the same Google search keywords, organic and paid, via search-intersection analysis.
Frequently asked questions
- What does Protein2O do?
- Protein2o produces protein-infused water drinks that combine whey protein isolate with electrolytes for hydration, marketed as a low-calorie post-workout and daily protein option. It targets athletes and fitness-focused consumers seeking muscle recovery and protein intake without high sugar.
- Who founded Protein2O?
- Protein2O was founded by Bob Kral in 2013.
- How much funding has Protein2O raised?
- Protein2O has disclosed $4.7M raised across 2 rounds.
- Where is Protein2O headquartered?
- Protein2O is headquartered in Chicago, US.

