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Propulsion
Founded 2000 · 5 employees on LinkedIn · 2 known investors
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Propulsion runs a virtual account management team that services the mid-tier partners (roughly ranked 61 to 200) of IT distributors, executing the Microsoft Surestep program to help these Cloud partners grow their Cloud business and revenue. It operates online across the Netherlands and other European countries using native-speaking staff based in various European locations.
Also known as Propulsion
Investors · 2
How we know: Newion's portfolio page · the VCSheet dataset · Not right? Tell us
How we know: funding news · Not right? Tell us
Company profile
researched Aug 2026Propulsion is a Netherlands-based B2B service company focused on market development (marktbewerking) within the ICT sector, primarily targeting the IT partner channels of large vendors and IT distributors. It positions itself as a virtual account management team that operates as an extension of a distributor's internal account management function, aiming to align the ambitions of IT partners and distributors.
The company's stated service lines are B2B lead generation, conversion of online B2B leads (marketing-qualified leads) into commercial relationships, data enrichment through the creation and enrichment of target lists, and virtual account management covering sales processes. Its approach centers on a rhythmic lead intake process in which online inbound activity is combined with targeted outbound market development, with an emphasis on keeping dialogue relevant and two-sided for both parties.
Founding story
Propulsion began in 2000 as an ASP/SaaS campaign management company and subsequently developed into a B2B service business performing market development within the ICT sector.
Business model
Propulsion delivers outsourced commercial services to IT distributors and vendor channel organizations, acting as a virtual account management team alongside clients' internal account management staff.
▸Full profile — technology, go-to-market, geography, history
Technology
Propulsion operates an internal system containing an IT partner database that stores profiles, ambitions and intentions of IT partners, which it uses to target specific partners with relevant offers and support.
Go-to-market
The company combines online inbound lead capture with targeted outbound market development in a structured lead intake process, converting online marketing-qualified leads into business relationships on behalf of clients.
IT distributors and the IT partner/reseller channels of large technology vendors.
Geography
Netherlands-based, with a Dutch-language market presence.
History
Founded in 2000 as an ASP/SaaS campaign management provider, the company later repositioned as a B2B service organization delivering lead generation, data enrichment and virtual account management to IT partners and distributors.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Timeline · 1
launches, deals, and filingsPropulsion started in 2000 as an ASP/SaaS campaign management business before shifting to B2B market development services for the ICT sector.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 1
primary sources listed
- Propulsionpropulsion.nl · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Propulsion do?
- Dutch B2B service firm doing lead generation and market development for IT vendors' partners and distributors.
- Who are Propulsion's investors?
- Propulsion's investors include Newion, Mercia Ventures.