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Propense

Miami, US · Founded 2023 · 19 employees on LinkedIn · 8 known investors

Propense provides AI-powered recommendations to professional services firms (accounting, law, consulting) that identify cross-selling opportunities and client needs by analyzing firm data and market signals. The platform delivers ranked service recommendations and draft client communications directly to partners to increase engagement and revenue.

AI & Machine LearningEnterprise SoftwareSaaS

Founders & leadership

Propense was founded in 2023 by Alexander Diaz Fraenkel.

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Alexander Diaz FraenkelFounder

Investors · 8

Harlem Capital PartnersNew York · $1M – $2.5M
Operator CollectivePalo Alto · $500K – $1.5M
Thomson Reuters VenturesNew York
DeepWork CapitalreportedOrlando

Also in the syndicate · 4

Florida Opportunity FundGlass Family OfficeHarlem CapitalleadNew Enterprise Associates (NEA Angel Fund)

Funding

SEC filings, press & company announcements

$3M disclosed across 1 round · 2024

  • $3Mseed fundingMar 2024 · 2 sources

    Harlem Capital (lead), Florida Opportunity Fund, Glass Family Office, New Enterprise Associates (NEA Angel Fund), Operator Collective

    Source ↗

Source: company announcements and press reports — follow each round's link for the claim.

Competitors · 2

by search overlap
Proper4 shared keywordsProper provides outsourced property accounting services delivered by expert accountants using custom AI-powered tooling. It serves property management companies handling residential, HOA, student housing, and unique asset classes, with pricing billed per unit or square foot.
Comparables4 shared keywordsComparables.ai is an AI-powered platform for M&A and market research that lets users search a database of over 360 million public and private companies with natural-language queries to identify targets, buyers, comparables, and financials. It serves investment banks, private equity firms, corporate finance teams, and market researchers.

Companies competing with Propense for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

Propense widens its reach from accounting to legal as AI-powered client insights gain fans - Refresh Miamirefreshmiami.com · Jul 2025Propense.ai Secures Investment from Thomson Reuters Ventures to Accelerate AI Adoption and Innovation in the Professional Services Sectorprnewswire.com · Oct 2024Propense.ai Raises $3 Million in Seed Round | The SaaS Newsthesaasnews.com · Mar 2024Propense.ai Raises $3M in Seed Funding for AI-Driven B2B Cross-Selling Platformprnewswire.com · Mar 2024

Frequently asked questions

What does Propense do?
Propense provides AI-powered recommendations to professional services firms (accounting, law, consulting) that identify cross-selling opportunities and client needs by analyzing firm data and market signals. The platform delivers ranked service recommendations and draft client communications directly to partners to increase engagement and revenue.
Who founded Propense?
Propense was founded by Alexander Diaz Fraenkel in 2023.
Who are Propense's investors?
Propense's investors include Harlem Capital Partners, Operator Collective, Thomson Reuters Ventures, DeepWork Capital.
How much funding has Propense raised?
Propense has disclosed $3M raised across 1 round.
Where is Propense headquartered?
Propense is headquartered in Miami, US.