Pronto

Pronto is an India-based instant household services platform that lets users book trained and background-verified service professionals through an app for everyday domestic tasks, including cleaning, laundry, utensil washing/dishwashing, meal preparation, car washing and gardening. Workers are recruited, verified and trained, then assigned structured shifts, and services are delivered in many cases within about 10 minutes via a network of local hubs. The professional workforce is predominantly women, and the company positions structured shift work, training and stable earnings as a core part of its mission.

The company was founded in 2025 by Anjali Sardana and launched operations on 1 April 2025 from a single hub in Gurugram handling roughly 170 bookings a day. It is headquartered in Bengaluru and by early 2026 operated in Delhi NCR, Bengaluru, Mumbai, Hyderabad and Chennai. Founder Sardana describes a longer-term ambition beyond household services: building "the world's largest labor organization platform" for informal labour, a model she has said could extend to other sectors such as small manufacturing and services.

Pronto competes in India's instant home services category alongside Snabbit and Urban Company's InstaHelp. A Bank of America note reviewed by TechCrunch estimated the Indian instant home services market could reach $15-18 billion by the end of the decade, with Snabbit and InstaHelp each holding roughly 40% share and Pronto about 20%; the category is expected to remain burn-heavy for the next two to three years.

Founding story

Sardana traces the idea to college research into labour markets, examining how India's informal workforce is organised and the inefficiencies preventing workers and employers from finding each other; a persistent gap was that households struggled to find dependable domestic help on demand. She began developing the concept in 2024 while still at Georgetown University, from which she graduated in 2024 with a biology degree, ranked first in her biology cohort. Before Pronto she worked with Georgetown's investment office analysing a multi-billion-dollar endowment, interned at Morgan Stanley in New York, and worked at venture firm 8VC and then private equity firm Bain Capital. Pronto raised a $2 million seed cheque from Bain Capital in February 2025 and launched operations on 1 April 2025.

Business model

Pronto operates an app-based marketplace that matches households with an in-house-trained, background-verified pool of service professionals working structured shifts out of local hubs, enabling delivery of short household service tasks within roughly 10 minutes. Supply density and hub-level utilisation are central operating levers; the company reported operating at over 65% utilisation in May 2026.

Households book individual on-demand service tasks (cleaning, laundry, dishwashing, cooking, car washing, gardening) through the platform; the company reports volume in bookings/orders, and the category is characterised in press coverage as burn-heavy with aggressive pricing to attract first-time users.

Traction

Daily bookings grew from about 170 at launch in Gurugram to more than 18,000 by early 2026 and 26,000 by May 2026 (about 780,000 monthly bookings); around 340,000 orders were logged in February 2026. The service professional network expanded from 1,440 in January 2026 to 6,500 by May 2026, with platform utilisation above 65%. Valuation rose from about $100 million in March 2026 to $200 million in May 2026.

Latest developments

In May 2026 Pronto extended its Series B to $45 million with $20 million from Lachy Groom at a $200 million post-money valuation, roughly doubling its valuation within about a month of the first close. Groom was introduced to Sardana in February 2026 by Glade Brook Capital founder Paul Hudson and committed 20 minutes into their first meeting. Alongside the raise, Pronto reported higher bookings and supply, and added car washing, gardening and home cooks in select micromarkets.