Prolo

Prolo is a London, UK-based construction technology company that provides an AI-powered procurement platform for small and medium-sized construction firms. The company positions itself as an outsourced procurement function for contractors and site managers, combining artificial intelligence with human procurement specialists to source building materials, equipment and plant hire. Contractors submit requests and place orders through WhatsApp, email or phone; Prolo then searches a nationwide network of more than 185 suppliers to identify available products and competitive trade rates.

The service gives smaller contractors access to trade pricing on bulk materials and specialist plant hire that is typically negotiated by tier-one construction groups, and offers flexible payment terms of up to 90 days to help customers manage cash flow and take on larger projects. Prolo's stated premise is that procurement remains one of the least digitised functions in construction, with SME contractors spending hours chasing quotes and paying a premium because they lack the scale and buying power of larger firms. The company cites research attributed to the Chartered Institute of Building indicating that supply chain disruption and manual workflows contribute to delays in around 40% of construction projects, with delays averaging five months.

Founding story

Prolo was founded in 2024 by James Morris-Manuel, who serves as CEO. Morris-Manuel previously founded the property technology startup Virtual Walkthrough, which was acquired by Matterport in 2016, after which he served as Matterport's Managing Director for EMEA, helping establish and expand the company's London-based regional operations. He has said Prolo was created to improve pricing transparency and simplify ordering for SME contractors that lack the time and purchasing power of tier-one contractors.

Business model

Prolo acts as an outsourced, AI-enabled procurement team for construction contractors, aggregating demand across a supplier network to obtain trade rates on materials, equipment and plant hire, and extending payment terms of up to 90 days to customers.

Traction

The company reports sourcing from a network of more than 185 suppliers and a growing customer base among SME contractors; its founder has described strong early market demand. The July 2026 seed round was described as oversubscribed.

Latest developments

In July 2026, Prolo announced a £4.2 million seed round led by Triple Point Ventures, to be used to expand sales and marketing and accelerate product and technology development.