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Profitmind

Founded 2021 · 6 known investors

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Profitmind offers an agentic AI platform for the retail and CPG industry that provides quantified, prioritized recommendations for pricing, inventory, and merchandise decisions by ingesting a retailer's strategy and historical data. It serves retailers ranging from mid-sized companies to major global chains across the Americas and Europe, sitting as an AI intelligence layer above existing retail systems.</parameter> <parameter name="founders">[{"full_name": "Dr. Mark Chrystal", "title": "CEO & Co-founder"}]

Founders & leadership

Profitmind was founded in 2021 by Dr. Mark Chrystal.

DMDr. Mark Chrystal
Dr. Mark ChrystalFounder · Chief Executive OfficerDr. Mark Chrystal spent over two decades in senior roles across retail operations, merchandising, analytics, and supply chain at companies including Victoria's Secret, Disney Store, American Eagle, David's Bridal, and rue21. He holds a doctorate in business administration and a master's degree in machine learning and AI from the University of London, and founded Profitmind, an agentic AI platform for retail and CPG pricing, inventory, and merchandise optimization.
BGBarney Govan
Barney GovanCTO and Co-FounderHe was Head of Engineering at Landing AI and spent several years at Zeta Global, rising from Senior Director of Personalization to VP of Machine Learning. Earlier roles include Director of Personalization at Boomtrain, Senior Director of Engineering at Brigade Media, and data scientist at The Hunt.

Investors · 6

Also in the syndicate · 2

Thorndale FarmThorndale Farm Inc.

Funding

SEC filings, press & company announcements

$9M disclosed across 1 round · 2026

Source: company announcements and press reports — follow each round's link for the claim.

In the news

Frequently asked questions

What does Profitmind do?
Profitmind offers an agentic AI platform for the retail and CPG industry that provides quantified, prioritized recommendations for pricing, inventory, and merchandise decisions by ingesting a retailer's strategy and historical data. It serves retailers ranging from mid-sized companies to major global chains across the Americas and Europe, sitting as an AI intelligence layer above existing retail systems.</parameter> <parameter name="founders">[{"full_name": "Dr. Mark Chrystal", "title": "CEO & Co-founder"}]
Who founded Profitmind?
Profitmind was founded by Dr. Mark Chrystal in 2021.
Who are Profitmind's investors?
Profitmind's investors include AI Fund, Lightscape Partners, Accenture Ventures, Magarac Venture Partners.
How much funding has Profitmind raised?
Profitmind has disclosed $9M raised across 1 round.