Priyoshopretail
Founded 2021 Β· 213 employees on LinkedIn Β· 8 known investors
PriyoShop is a B2B marketplace for micro, small, and medium retailers (MSMEs), combining AI-driven ordering, EV-based logistics, and embedded finance to simplify supply chains and expand financial inclusion. It operates across Bangladesh, serving retailers in the wholesale retail sector.
Also known as PriyoShop Β· PriyoShop Pte Ltd Β· PriyoShop Retail
Investors Β· 8
Also in the syndicate Β· 4
Company profile
researched Aug 2026PriyoShop operates a technology-driven retail distribution platform for micro, small and medium enterprises (MSMEs) in Bangladesh. Through the PriyoShop Retail app and a WhatsApp-based marketplace, neighbourhood shop owners order fast-moving consumer goods in bulk directly from brands, manufacturers, wholesalers and distributors, with next-day delivery to the shop. The company frames its offering as an infrastructure layer connecting brands, retailers, logistics and credit, and describes benefits including digital sourcing and inventory management, transparent upfront pricing, time savings and more reliable restocking.
Beyond the core B2B marketplace, PriyoShop runs three additional lines: Smart Distribution, in which it partners with brands to handle last-mile distribution across Bangladesh; a digital out-of-home (DOOH) advertising network placed inside retail points; and Dipty, its first home brand, which supplies staples such as rice and lentils to MSMEs. It also pursues embedded finance, offering credit access to retailers, and has diversified into HoReCa and exclusive brand partnerships. The company operates an asset-light marketplace model while running its own hubs to serve retailers.
PriyoShop is registered as PriyoShop Pte Ltd with a listed office in Dhanmondi-8, Dhaka. It is led by Founder & CEO Asikul Alam Khan (also cited as Asikul Alam Khan Sujon) and Co-Founder & CMO Dipty Mandal, with a team described as spanning fintech, retail, FMCG and digital commerce.
Founding story
The PriyoShop B2B marketplace was started in July 2021 by Asikul Alam Khan and Dipty Mandal in the aftermath of the pandemic, with the aim of bridging the gap between mom-and-pop shop owners and manufacturers, wholesalers and distributors.
Business model
PriyoShop runs an asset-light B2B marketplace connecting brands and distributors with small retailers, supplemented by company-operated hubs for fulfilment. Revenue streams span product distribution for partner brands, its own Dipty home brand, in-store digital out-of-home advertising, and embedded finance/credit services. The company has stated a growth strategy emphasising cost efficiency, advanced technology, streamlined teams and high-margin revenue streams.
Sales of FMCG goods to retailers through the marketplace and smart distribution partnerships, monetisation of retail points through a DOOH advertising network, a proprietary home brand (Dipty), and embedded finance/credit products for MSMEs.
Traction
Company materials cite 296 total brands, 250,000 MSMEs and 1,474 routes covered. At the time of the February 2024 funding announcement the company reported roughly 50,000 merchants on the platform, monthly revenue growth exceeding 14x and GMV growth of 36x since founding, with a stated goal of impacting more than 1 million merchants within the following year.
Latest developments
In September 2025, PriyoShop, InsightGenie and Community Bank were reported to have launched AI credit scoring for MSMEs. Earlier, in September 2024, PriyoShop launched an MSME credit card with LankaBangla and Mastercard. The company continues to publish retailer stories and industry commentary on its blog and lists open roles.
βΈFull profile β market position, technology, go-to-market, geography, history, risks & controversies
Market position
PriyoShop describes itself as Bangladesh's leading B2B marketplace. It cites a Bangladeshi retail market of roughly $200 billion in which about 97% of retail sales occur through informal retailers, positioning its platform against the traditional fragmented wholesale supply chain. Investors have characterised the segment as competitive and the company as a leading player within it.
Direct brand-to-retailer sourcing that removes intermediary agents to keep prices competitive, next-day delivery, an asset-light model combined with its own hubs, and a bundled ecosystem spanning distribution, retail-point advertising, a home brand and embedded credit for retailers who typically lack financing access.
Technology
A digital ordering platform delivered via a mobile retail app and WhatSApp marketplace, covering sourcing, inventory management and delivery, integrated with logistics and credit. The company also operates a DOOH advertising network in retail points and has worked on AI-based credit scoring for MSMEs with InsightGenie and Community Bank.
Go-to-market
Retailers self-onboard by installing the PriyoShop app and registering with a mobile number and shop name, then order SKUs for delivery to the shop; a WhatsApp marketplace provides an additional ordering channel. Distribution is scaled through route coverage across Bangladesh and exclusive partnerships with major brands including Unilever, Reckitt, Marico, ACI Group, Square Toiletries, Savlon, Grameenphone, Banglalink, Pusti and Teer.
Micro, small and medium retailers β informal neighbourhood and mom-and-pop shops β in Bangladesh, plus HoReCa customers and consumer brands seeking last-mile distribution and in-store advertising reach.
Geography
Headquartered in Dhaka, Bangladesh, with nationwide distribution and route coverage across Bangladesh. Its pre-Series A round drew investors based in San Francisco, Dubai, Indonesia, Thailand, Africa and India.
History
Founded in July 2021, PriyoShop joined the Orbit Startups 2022 cohort backed by SOSV. In February 2024 it announced a $5 million pre-Series A round led by Century Oak Ventures, and in May 2024 it was named among the top 10 startups in the Echelon X program. In September 2024 it launched what was described as Bangladesh's first MSME credit card with LankaBangla and Mastercard, and in September 2025 it announced an AI credit scoring initiative for MSMEs with InsightGenie and Community Bank.
Risks & controversies
The company notes structural pressures in its market including retailer stockouts, earnings instability and lack of financing, alongside shrinking distribution margins, inflation-driven complexity and declining sales in some sectors.
Compiled by commissioned research from 6 cited public sources β announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed β not independently audited.
Timeline Β· 7
launches, deals, and filingsPriyoShop, InsightGenie and Community Bank launched AI credit scoring for MSMEs, as reported by The Business Standard.
PriyoShop launched what was described as Bangladesh's first MSME credit card in partnership with LankaBangla and Mastercard.
PriyoShop was listed among the top 10 startups in the Echelon X program, reported by The Business Standard.
PriyoShop announced a $5 million pre-Series A round led by Century Oak Ventures to expand embedded finance and territory coverage across Bangladesh; reported by Tech in Asia and The Daily Star on 20 February 2024.
$5M source β
PriyoShop partnered with LankaBangla Financing, a digital financial marketplace platform, to provide credit facilities to MSMEs.
PriyoShop is listed as part of the Orbit Startups 2022 cohort in SOSV's portfolio.
The PriyoShop B2B marketplace was started in July 2021 by Asikul Alam Khan and Dipty Mandal.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
βΈResearch sources Β· 6
primary sources listed
- Priyoshopretailpriyoshopretail.com Β· web
6 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Priyoshopretail do?
- PriyoShop is a Bangladeshi B2B marketplace and distribution platform that supplies FMCG goods and credit to MSME retailers.
- Who are Priyoshopretail's investors?
- Priyoshopretail's investors include Century Oak Ventures, Evolution Ventures, GFR Fund, ITERATIVE.