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Private Packs
DefunctTechstars '22Brooklyn, US · Founded 2019 · 3 employees on LinkedIn · 2 known investors
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Private Packs provided intimate comfort products for people experiencing private pain and discomfort. The company targeted customers seeking supportive wellness products for sensitive health situations.
Also known as Private Packs
Founders & leadership
Private Packs was founded in 2019 by Suzanne.
Investors · 2
How we know: Debut Capital's portfolio page · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026Private Packs was a Brooklyn, New York-based consumer wellness and manufacturing company that made reusable hot and cold pads designed for intimate body areas. The products were ergonomic temperature therapy packs intended to deliver targeted relief from cramps, inflammation and discomfort, designed to be wearable so that users could apply heat or cold therapy discreetly and while on the go.
The company sold its products directly to consumers through a Shopify-based online store. Its positioning centered on addressing pain and discomfort in private areas of the body, a category the founder described as underserved because such conditions are rarely discussed openly. The business was listed in the manufacturing, therapeutics and wellness industries with a team of one to ten people.
Private Packs concluded operations; a notice on its website signed by founder Suzanne describes the company's active period as 2019 to 2025, and the product catalog pages are empty.
Business model
Direct-to-consumer sales of physical wellness products through an online storefront operated on Shopify, supported by the founder's direct customer communication.
Revenue from direct online sales of physical products.
Traction
The company reported serving thousands of customers over its operating years, according to its own closing statement.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
A small consumer wellness manufacturer, listed with a headcount of one to ten, serving a niche intimate pain-relief category.
The products were designed specifically for intimate body areas and for discreet, wearable use, addressing a category of private pain that the company described as commonly avoided in public conversation.
Technology
Ergonomic reusable hot and cold temperature therapy packs shaped for intimate body areas and designed to be worn during use.
Go-to-market
Sold online through the company's own Shopify storefront, with customer relationships maintained via direct messaging and social media channels including LinkedIn, Twitter, Facebook and Instagram.
Consumers seeking relief from cramps, inflammation and pain in intimate body areas, including people managing menstrual, postpartum and medical-treatment-related discomfort.
Geography
Based in Brooklyn, New York, United States, with additional New York locations listed including East New York and Union Square; products were shipped to customers via mail order.
History
The company operated from 2019 to 2025 under founder Suzanne, growing from an initial idea into a product line sold directly to consumers. Its website states that Private Packs concluded operations, with the founder thanking customers for support during its active years.
Compiled by commissioned research from 7 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Related companies · 3
Companies working in the same space as Private Packs.
Timeline · 1
launches, deals, and filingsThe company announced on its website that it had concluded operations; the founder described the company's active period as 2019-2025.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 7
primary sources listed
- Private Packsprivatepacks.com · web
7 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Private Packs do?
- Private Packs made reusable wearable hot and cold therapy pads for discreet relief of intimate-area pain and discomfort.
- Who founded Private Packs?
- Private Packs was founded by Suzanne in 2019.
- Who are Private Packs's investors?
- Private Packs's investors include Debut Capital, Techstars.
- Where is Private Packs headquartered?
- Private Packs is headquartered in Brooklyn, US.