Privado
New York City, US · Founded 2020 · 641 employees on LinkedIn · 7 known investors
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Wren is an AI agent for privacy assessments that handles intake, research, risk analysis, and approval routing, and monitors internal tools like Jira, CLM, and procurement for activity requiring a privacy review. It generates PIAs, DPIAs, TIAs, and RoPAs, tracks identified risks, and builds remediation plans for privacy teams.
Also known as Privado AI · Privado.ai
Founders & leadership
Privado was founded in 2020 by Prashant Mahajan.
Investors · 7
Also in the syndicate · 1
Funding
SEC filings, press & company announcements$14M disclosed across 1 of 2 rounds · 2022
- $14MraisedAug 2022 · 2 sources
Insight Partners (lead), Sequoia Capital India (lead)
Source ↗ - Undisclosed amountSeries AAug 2022
Emergent Ventures, Insight Partners, Sequoia Capital India, Together Fund
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Aug 2026Privado AI is a privacy compliance platform that combines personal data visibility with AI agent automation. The company positions itself against questionnaire-based privacy software and manual compliance testing, arguing that weekly release cycles for websites, apps and backend software, plus growing use of third-party AI tools, make manual approaches produce inaccurate data maps and assessments.
The platform is organized around four products. Agentic Assessments populate PIAs, DPIAs and RoPAs using agents that analyze imported documentation such as product requirement documents, Jira tickets, technical specifications, contracts and business proposals, generate data flow diagrams, and sync assessments with data maps. Dynamic Data Maps build continuously updated maps of processing activities without questionnaires by scanning first-party and third-party software, contracts and documentation to identify personal data elements, third parties, data flows and purposes of processing. Web Auditor continuously scans websites to verify that consent banners, cookies, pixels and data flows comply with applicable laws, and App Auditor scans iOS and Android app files after each update to check consent banners, SDKs and data flows. Named privacy regulations covered include CCPA, CIPA, VPPA and GDPR.
The company's AI privacy analyst, Wren, handles intake by integrating with internal tools such as Jira, Confluence, Linear and procurement systems; triages items to trigger the appropriate assessment or RoPA or give privacy guidance based on team-defined playbooks and policies; autopopulates assessment forms by scanning documentation, SaaS apps and code and routes them to approvers; and tracks identified risks and remediation progress.
Business model
Privado AI sells software to enterprise privacy programs, delivered as an integrated platform; prospective customers are directed to request a demo. Data maps are built through integrations with source code management systems and APIs to third-party applications, while website and app auditing requires no integration — customers provide URLs, app store links, or app files.
Latest developments
The company announced the launch of Wren, described as an AI privacy analyst that handles assessment intake, triage, generation and risk tracking, and was promoting a live webinar on privacy QA for websites covering tracking and consent failures.
▸Full profile — market position, technology, go-to-market
Market position
The platform aims to replace questionnaire-based data mapping and manual compliance testing with continuous scanning of code, websites, apps, third-party applications, contracts and documents, and with AI agents that populate assessments end to end rather than relying on stakeholder-completed forms.
Technology
AI agents underpin the platform: assessment agents analyze documentation and prefill assessments, data map agents cover multiple data sources, and risk agents simulate user journeys. For website and app auditing, the system runs live user simulations for each consent action (accept, reject, no action), records personal data elements shared with third parties, and checks compliance against applicable regulations by location. Code scanning of a customer's codebase extracts personal data collection, usage, sharing and storage details, and identifies risks pre- and post-release. The company states it does not use customer data or code to train AI/ML models, does not store or share such data with third parties, and is SOC 2 certified.
Go-to-market
Direct enterprise sales supported by demo requests, customer case studies, live webinars (for example, a session on privacy QA for websites covering tracking and consent failures), comparison and educational content on topics such as consent monitoring and privacy platform selection, and a public launch announcement for the Wren agent.
Enterprise privacy, product trust and security functions. Testimonials on the company site come from a Privacy Innovation & Assurance Leader, a Director/Head of Product Trust, and a CISO, citing use cases including visibility into personal data across the tech stack, automating privacy reviews, keeping compliance reports aligned with evolving product data flows, and building privacy into the SDLC.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 1
launches, deals, and filingsPrivado AI announced Wren, an AI privacy analyst that captures potential privacy risks via integrations with internal tools (Jira, Confluence, Linear, procurement), triages them against team playbooks and policies, autopopulates assessments by scanning documentation, SaaS apps and code, routes them to approvers, and tracks risk remediation.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 1
primary sources listed
- Privadoprivado.ai · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Privado do?
- Privado AI is a privacy compliance platform that uses AI agents to map personal data and automate privacy assessments and audits.
- Who founded Privado?
- Privado was founded by Prashant Mahajan in 2020.
- Who are Privado's investors?
- Privado's investors include Better Capital, EMERGENT VENTURES, Insight Partners, Peak XV Partners, Together Fund, iSeed.
- How much funding has Privado raised?
- Privado has disclosed $14M raised across 1 of its 2 known rounds.
- Where is Privado headquartered?
- Privado is headquartered in New York City, US.